Marketing with Burlington Press
What’s the Key to Brand Awareness? Repetition!

What’s the Key to Brand Awareness? Repetition!

September 28, 2020

Before customers can buy from you, they have to be aware of your brand. Whether through direct mail, in-store signage, catalog, or email, your brand must pop up in front of them, prompting a spontaneous purchase, or be part of their thought process when they are evaluating their options as part of a planned decision.

For decades, brand awareness has been the subject of research and study. To what extent does brand awareness influence the final purchase decision? As it turns out, quite a lot.

Read more: https://burlingtonpress.com/2020/09/28/whats-the-key-to-brand-awareness-repetition/

Marketing Psychology: 7 Principles That Influence Consumer Behavior

Marketing Psychology: 7 Principles That Influence Consumer Behavior

September 9, 2020

When you're trying to grow your marketing and branding potential, it's important that you focus on how your consumer thinks. By learning their thought processes and reverse engineering it, your company will be better able to bridge that gap.

This is a vast field of study and one you can thrive at when you learn it. Here's what you should know about marketing psychology and how it can help your business and brand.

Read more: https://burlingtonpress.com/2020/09/09/marketing-psychology-7-principles-that-influence-consumer-behavior/

How Companies Have Successfully Pivoted During the Pandemic

How Companies Have Successfully Pivoted During the Pandemic

September 7, 2020

Statistics show that 40% of the companies that pivoted have increased sales from pre-lockdown levels. How has your business changed as a result of the pandemic? What is your plan to bounce back from the period of uncertainty? Where are you currently seeing the most success within your business? Adapting quickly has saved some businesses from going under and even caused some to thrive in a new, unexpected way.

Read more: https://burlingtonpress.com/2020/09/07/how-companies-have-successfully-pivoted-during-the-pandemic/

What Creates Effective Political Branding Design?

What Creates Effective Political Branding Design?

September 7, 2020

It takes around five to seven brand impressions for individuals to remember a brand. Political branding makes the difference between winning or losing an election. Color improves brand recognition by up to 80 percent. Still, the primary red, white, and blue scheme might not distinguish your brand in the ways you’d hope for. You’ve worked hard on your campaign. You deserve to know what makes a strong political brand design.

Read more: https://burlingtonpress.com/2020/09/07/what-creates-effective-political-branding-design/

5 Crucial Benefits of Local SEO for Small Businesses

5 Crucial Benefits of Local SEO for Small Businesses

August 2, 2020

Getting your business to the top of the search engine results page usually takes a lot of hard work and perseverance. There is an easier way: local SEO. Local search engine optimization (SEO) lets people search for businesses that are closest to them. This makes local SEO one of the best types of SEO for small businesses. But what are the local SEO benefits and how can you make the most of them in your small business SEO?

Here are five benefits of local SEO for your small business.

Read more: https://burlingtonpress.com/2020/08/02/5-crucial-benefits-of-local-seo-for-small-businesses/

Understanding Political Direct Mail

Understanding Political Direct Mail

July 8, 2020

The 21st century has become hyper-political. One culprit people like to blame is political mail. Every voter’s mailbox gets stuffed during the election season.

But are political mailers the culprit? Why do political mailers get a bad reputation, yet get used so much? Let's take a look.

Read more: https://burlingtonpress.com/2020/07/08/understanding-political-direct-mail/

Maximize Your Reach: Combine Print and Digital Media to Grow Your Leads

Maximize Your Reach: Combine Print and Digital Media to Grow Your Leads

June 17, 2020

Are you wary of including print advertising in your modern marketing strategies? With 56% of consumers finding print media trustworthy, growing your presence beyond digital advertising will help customers’ trust. If you’re asking, “Why digital advertising?” because you use print media, digital media offers many advantages over print advertising. Learn how to combine print and digital media to bring in customers and grow your brand.

Read more: https://burlingtonpress.com/2020/06/17/maximize-your-reach-combine-print-and-digital-media-to-grow-your-leads/

Do Pop-Up Ads Still Convert? (And 5 Alternatives For When They Don’t)

Do Pop-Up Ads Still Convert? (And 5 Alternatives For When They Don’t)

June 1, 2020

Years ago, pop-up ads earned a reputation as one of the biggest annoyances of the world wide web. They even led to the creation of a entire genre of software designed to block them. But, ultimately, the ads did serve a purpose by attracting the visitor’s attention and drawing a substantial number of clicks to the people paying for them. But, are they still effective today? Let’s take a look…

Read more: https://burlingtonpress.com/2020/06/01/do-pop-up-ads-still-convert-and-5-alternatives-for-when-they-dont/

3 Active Listening Tips to Build Strong Business Relationships

3 Active Listening Tips to Build Strong Business Relationships

May 28, 2020

With our phones constantly buzzing, our inboxes filling, and so many other things vying for our attention, it can be tough to focus, especially during a rare face-to-face conversation.

But active listening is essential for building strong relationships and showing respect for clients, employees, and more.

Here are a few simple active listening tips you can start using right away.

Read more: https://burlingtonpress.com/2020/05/28/3-active-listening-tips-to-build-strong-business-relationships/

5 Branding Questions to Ask to Define Your Brand Identity

5 Branding Questions to Ask to Define Your Brand Identity

May 9, 2020

A brand is a perception your consumer has of your business. It’s the story your business tells. It’s the story your customers feel when they make a purchase. If you have a business, you might not know what your brand is. A brand is more than just a product. It’s the magical feeling and story you give your customers when they make a purchase. It’s the same reason Coca-Cola is so successful. Their brand is about being happy. If you drink Coca-Cola, you should feel happy. Customers feel transformed because of that product. There are specific branding questions you have to ask about your business. Here are 5 questions you should ask to help identify your brand.

Read more: https://burlingtonpress.com/2020/05/09/5-branding-questions-to-ask-to-define-your-brand-identity/

The Importance of Supporting Small Businesses

The Importance of Supporting Small Businesses

April 27, 2020

Small businesses are important to support even more so now than ever before. By supporting them, you’re helping support local communities and the economy itself. The current outbreak of COVID-19 is having a huge impact across the globe financially and many businesses are finding themselves going bankrupt as a result. As far as small businesses go, the chances of them surviving this pandemic relies greatly on their local customers. But why is it so important to help support small businesses?

Read more: https://burlingtonpress.com/2020/04/27/the-importance-of-supporting-small-businesses/

5 New Ways to Approach Fundraising

5 New Ways to Approach Fundraising

December 30, 2019

Historically, nonprofit organizations have relied on end-of-year appeals to fund the majority of their budgets. But with recent changes in the tax law shifting the benefit away from nonprofit donations in favor of individual and family deductions, end-of year giving has taken a hit.

Nonprofits are feeling the pinch, but don’t despair. Donors still love to help. It’s just that instead of concentrating your efforts on bringing in end-of-year gifts, it’s time to shift your focus to engaging donors differently and boosting fundraising year round. This is actually a good thing. With the right strategy, you can end up with more engaged donors and a more consistent revenue stream.

How do you do that?

Read more: https://burlingtonpress.com/2019/12/30/5-new-ways-to-approach-fundraising/

The 6 Key Elements of a Successful Website

The 6 Key Elements of a Successful Website

August 28, 2019

In today’s business world, a great website is the most important marketing tool at your disposal. Not only does it keep the doors open to a global audience on a 24/7 basis, but it’ll often form the first point of interaction. A successful website will leave a lasting impression.

While all websites should be unique and tailored to the needs of the business, great sites tend to share a number of attributes. Here are six of the best.

Read more: https://burlingtonpress.com/2019/08/28/the-6-key-elements-of-a-successful-website/

Promotional Products: Are You Overlooking This Powerful Marketing Channel?

Promotional Products: Are You Overlooking This Powerful Marketing Channel?

August 9, 2019

Looking for a tool to increase your brand recognition and keep your company name in front of current and prospective buyers? If you haven’t considered promotional products, maybe it’s time you did.

Promotional products are defined as items with an advertiser’s logo and/or message on them. Usually, they are given away for free, but this doesn’t mean they have little value. On the contrary, promotional items are highly effective tools proven to increase brand recognition and promote positive feelings about the advertiser, increasing the desire to buy.

Read more: https://burlingtonpress.com/2019/08/09/promotional-products-are-you-overlooking-this-powerful-marketing-channel/

Don’t Be A Number! 3 Reasons To Ditch Online Printers And Keep It Local

Don’t Be A Number! 3 Reasons To Ditch Online Printers And Keep It Local

June 10, 2019

If you can pay less for the same product, that’s a good thing, right? Absolutely! That is, as long as you are actually getting the same product you think you are getting. When it comes to online printing companies, consumers too often get duped, thinking that they are getting the same thing for less when, in fact, they are getting a lower value substitute. If you want to order a brochure, a postcard, or a banner, you can order from one of a seemingly infinite number of online printing suppliers and get it for less than you would pay a local printing company. But that lower price comes at a cost. What value are you actually trading off for that cheap online price?

Read more: https://burlingtonpress.com/2019/06/10/dont-be-a-number-3-reasons-to-ditch-online-printers-and-keep-it-local/

5 Reasons Your Business Needs Promotional Products

5 Reasons Your Business Needs Promotional Products

May 27, 2019

Every business wants to stand out for the right reasons. If you’re looking for a cost-effective way to market yourself and your services, custom-branded promotional products are a great idea that can have an enormous impact. Here are 5 reasons your business needs to add promotional giveaways to your marketing strategy.

Read more: https://burlingtonpress.com/2019/05/27/5-reasons-your-business-needs-promotional-products/

5 Foolproof SEO Tips Anyone Can Do

5 Foolproof SEO Tips Anyone Can Do

April 26, 2019

Getting started with your very own website? Planning a new WordPress blog and want to ensure you get the most exposure? If so, then this probably isn’t the first article you’ve read about search engine optimization (SEO) tips. Unfortunately, it can be daunting with all the strange lingo and advanced concepts that you might not understand–but don’t fret, it’s actually completely normal to be lost in the world of SEO, especially if you’ve got no prior experience.

So to help you get a better understanding of search engine optimization, and improve your website’s visibility, we’ve put together these five foolproof SEO tips that anyone can do without advanced tools and knowledge. In many ways, you can treat these recommendations as the foundational building blocks for your own SEO education.

Read more: https://burlingtonpress.com/2019/04/26/5-foolproof-seo-tips-anyone-can-do/

5 Tips for Creating Great Political Mail

5 Tips for Creating Great Political Mail

December 1, 2018

If you are running a political campaign, you need to be using direct mail. Sure, radio and television ads are great for reaching a wide audience, but they are not necessarily great for reaching the specific target audience most likely to vote for you. Likewise, email is powerful, especially for campaign follow-ups and ongoing communications, but it’s not great for building name recognition or delivering primary messaging. For political campaigns, direct mail remains critical.

Read more: https://burlingtonpress.com/2018/12/01/5-tips-for-creating-great-political-mail/

Study: Consumers Aren’t Fooled by “Go Paperless! Go Green” Claims

Study: Consumers Aren’t Fooled by “Go Paperless! Go Green” Claims

October 23, 2018

When you see “Go Green – Go Paperless” claims on the backs of your bills or the bottoms of your emails, do you believe them? If you said no, you aren’t alone. A new study shows that “Go Paperless – Go Green” claims fall flat among consumers. In fact, such claims have little impact on the choice to switch from paper to online options.

Read more: https://burlingtonpress.com/2018/10/23/study-consumers-arent-fooled-by-go-paperless-go-green-claims/

Who Owns Your Domain Name?

Who Owns Your Domain Name?

April 14, 2018

This might sound like a silly question at first, especially if you have a thriving website that's been active for years. Unfortunately, many people don't understand that domain names and websites are separate entities that co-exist together, and an improperly configured domain name can affect access to your website, email and more.

Read more: https://burlingtonpress.com/2018/04/14/who-owns-your-domain-name/

7 Signs That Your Website Needs Updating

7 Signs That Your Website Needs Updating

January 20, 2017

Website life-cycles vary as technology advances. What was state-of-the-art 5 years ago can look ancient today. And while the prospect of refreshing your website may seem daunting, businesses must be willing to objectively evaluate their sites and determine what changes need to be made. We've put together a list of 7 red flags that indicate your website may need some work, anywhere from minor tweaks to a major overhaul.

Read more: https://burlingtonpress.com/2017/01/20/7-signs-that-your-website-needs-updating/

Is A Personal Email Address Destroying Your Credibility?

Is A Personal Email Address Destroying Your Credibility?

November 3, 2016

Your email address should be an asset, not a liability. But, if you're using a Yahoo, AOL, Hotmail or personal Gmail email address to conduct business, you may very well be hurting your company's credibility in the eyes of potential clients. Everything about your company, including that email address, is part of your brand and helps form an impression. So how exactly does a personal email address work against you?

Read on... https://burlingtonpress.com/2016/11/03/is-a-personal-email-address-destroying-your-credibility/

Why You Should Never Upload Videos To Your Website

Why You Should Never Upload Videos To Your Website

September 9, 2016

A video can make a website much more interesting by adding value to your informational content. It can also increase the chance of engagement, interaction and sharing.

If you’re using WordPress, or a similar content management system, then you have the ability to upload a video directly to your website. However, just because you can do something doesn’t necessarily mean you should. In this case, we highly recommend against it.

Don’t worry – that doesn’t mean you can’t have videos on your site. There’s just a better way to add them!

Read more: https://burlingtonpress.com/2016/09/09/why-you-should-never-upload-videos-to-your-website/

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