February 2, 2021
If you think digital marketing is only important for big brands, think again. When opening a small business, an owner may just be worried about getting their first customers through their doors. A key way to do so is through small business digital marketing.
Learn more about the benefits that come with using digital marketing to promote your small business. Get your brand in front of tons of new faces by taking advantage of digital marketing with an agency.
Read more: https://burlingtonpress.com/2021/02/02/5-major-benefits-of-small-business-digital-marketing/
January 23, 2021
Trying to get your marketing in order means that your company will have some tough decisions to make. Among these is whether to go with organic vs paid search. When you are just getting into search engine optimization (SEO) and pay per click, these kinds of questions can be daunting. Here we will explain a few of the differences so you can decide which will give you better web traffic results.
Read more: https://burlingtonpress.com/2021/01/23/organic-vs-paid-search-which-gives-better-results/
December 16, 2020
You have a nice website all set up to market your product, but your web traffic is dismal. How can you drive more consumers to your site to make a purchase? Small and large businesses know how important it is to improve your SEO: you need to get on the first page of search results to even make an impression in this cluttered media landscape. Although there are ways to guarantee your rise in search results, many like ads entail a significant investment. But there are other options! Social media offers a more cost-effective way to improve your SEO and boost your sales.
Read more: https://burlingtonpress.com/2020/12/16/7-ways-social-media-can-improve-your-seo/
December 5, 2020
Content marketing is an incredibly useful tool to grow your business. In the age of social media, digital content is shared and consumed like never before, presenting both large and small businesses alike with the ability to access millions of potential buyers that they may not have been able to reach before.
There are many methods of producing content for marketing. If you want to focus on strengthening your digital content strategy but aren’t sure where to start, here are some routes to consider.
Read more: https://burlingtonpress.com/2020/12/05/5-methods-to-improve-your-digital-content-marketing-strategy/
November 23, 2020
You can easily double the response rates in your next campaign. How? Double up on media.
By using a combination of both print and digital media (email, social media, mobile sites), you’re likely to increase the effectiveness of your campaigns by 200%. A recent study found a “multiplier effect” which showed marketing effectiveness doubled when combining print, events, and some form of digital media.
Read more: https://burlingtonpress.com/2020/11/23/multi-channel-marketing-combining-print-with-digital/
October 22, 2020
As a businessperson, you already know that you need to provide value to customers to succeed. How do you do this? You begin by providing a good-quality product or service at a fair price, and offering top-notch customer service. But, you may be overlooking the idea of perceived value and how it can influence your customers’ buying decision.
What is perceived value? In marketing terminology, perceived value is the customers’ evaluation of the quality of a product or service and its ability to meet their needs and expectations, both in relation to the cost and compared to the offerings of your competition.
There are several ways companies can increase the perceived value of their product or service so customers feel that they are getting the best deal. Using these techniques when marketing your brand can significantly improve your bottom line.
Read more: https://burlingtonpress.com/2020/10/22/using-perceived-value-to-enhance-your-brand-marketing/
October 11, 2020
The election is right around the corner, and that means for the last handful of months, political candidates and hopefuls have been hot on the political campaign trail. If you think the journey is over, you’ve still got time between now and election day to get more voters on your side.
Everything you will do as a political candidate is calculated and thoroughly thought through right down to the colors you wear and use throughout their campaign. Still not sure what we mean?
Read more: https://burlingtonpress.com/2020/10/11/how-color-theory-can-propel-your-political-campaign-to-the-podium/
September 28, 2020
Before customers can buy from you, they have to be aware of your brand. Whether through direct mail, in-store signage, catalog, or email, your brand must pop up in front of them, prompting a spontaneous purchase, or be part of their thought process when they are evaluating their options as part of a planned decision.
For decades, brand awareness has been the subject of research and study. To what extent does brand awareness influence the final purchase decision? As it turns out, quite a lot.
Read more: https://burlingtonpress.com/2020/09/28/whats-the-key-to-brand-awareness-repetition/
September 9, 2020
When you're trying to grow your marketing and branding potential, it's important that you focus on how your consumer thinks. By learning their thought processes and reverse engineering it, your company will be better able to bridge that gap.
This is a vast field of study and one you can thrive at when you learn it. Here's what you should know about marketing psychology and how it can help your business and brand.
Read more: https://burlingtonpress.com/2020/09/09/marketing-psychology-7-principles-that-influence-consumer-behavior/
September 7, 2020
Statistics show that 40% of the companies that pivoted have increased sales from pre-lockdown levels. How has your business changed as a result of the pandemic? What is your plan to bounce back from the period of uncertainty? Where are you currently seeing the most success within your business? Adapting quickly has saved some businesses from going under and even caused some to thrive in a new, unexpected way.
Read more: https://burlingtonpress.com/2020/09/07/how-companies-have-successfully-pivoted-during-the-pandemic/
September 7, 2020
It takes around five to seven brand impressions for individuals to remember a brand. Political branding makes the difference between winning or losing an election. Color improves brand recognition by up to 80 percent. Still, the primary red, white, and blue scheme might not distinguish your brand in the ways you’d hope for. You’ve worked hard on your campaign. You deserve to know what makes a strong political brand design.
Read more: https://burlingtonpress.com/2020/09/07/what-creates-effective-political-branding-design/
August 2, 2020
Getting your business to the top of the search engine results page usually takes a lot of hard work and perseverance. There is an easier way: local SEO. Local search engine optimization (SEO) lets people search for businesses that are closest to them. This makes local SEO one of the best types of SEO for small businesses. But what are the local SEO benefits and how can you make the most of them in your small business SEO?
Here are five benefits of local SEO for your small business.
Read more: https://burlingtonpress.com/2020/08/02/5-crucial-benefits-of-local-seo-for-small-businesses/
July 8, 2020
The 21st century has become hyper-political. One culprit people like to blame is political mail. Every voter’s mailbox gets stuffed during the election season.
But are political mailers the culprit? Why do political mailers get a bad reputation, yet get used so much? Let's take a look.
Read more: https://burlingtonpress.com/2020/07/08/understanding-political-direct-mail/
June 17, 2020
Are you wary of including print advertising in your modern marketing strategies? With 56% of consumers finding print media trustworthy, growing your presence beyond digital advertising will help customers’ trust. If you’re asking, “Why digital advertising?” because you use print media, digital media offers many advantages over print advertising. Learn how to combine print and digital media to bring in customers and grow your brand.
Read more: https://burlingtonpress.com/2020/06/17/maximize-your-reach-combine-print-and-digital-media-to-grow-your-leads/
May 9, 2020
A brand is a perception your consumer has of your business. It’s the story your business tells. It’s the story your customers feel when they make a purchase. If you have a business, you might not know what your brand is. A brand is more than just a product. It’s the magical feeling and story you give your customers when they make a purchase. It’s the same reason Coca-Cola is so successful. Their brand is about being happy. If you drink Coca-Cola, you should feel happy. Customers feel transformed because of that product. There are specific branding questions you have to ask about your business. Here are 5 questions you should ask to help identify your brand.
Read more: https://burlingtonpress.com/2020/05/09/5-branding-questions-to-ask-to-define-your-brand-identity/
April 27, 2020
Small businesses are important to support even more so now than ever before. By supporting them, you’re helping support local communities and the economy itself. The current outbreak of COVID-19 is having a huge impact across the globe financially and many businesses are finding themselves going bankrupt as a result. As far as small businesses go, the chances of them surviving this pandemic relies greatly on their local customers. But why is it so important to help support small businesses?
Read more: https://burlingtonpress.com/2020/04/27/the-importance-of-supporting-small-businesses/
December 30, 2019
Historically, nonprofit organizations have relied on end-of-year appeals to fund the majority of their budgets. But with recent changes in the tax law shifting the benefit away from nonprofit donations in favor of individual and family deductions, end-of year giving has taken a hit.
Nonprofits are feeling the pinch, but don’t despair. Donors still love to help. It’s just that instead of concentrating your efforts on bringing in end-of-year gifts, it’s time to shift your focus to engaging donors differently and boosting fundraising year round. This is actually a good thing. With the right strategy, you can end up with more engaged donors and a more consistent revenue stream.
How do you do that?
Read more: https://burlingtonpress.com/2019/12/30/5-new-ways-to-approach-fundraising/
August 28, 2019
In today’s business world, a great website is the most important marketing tool at your disposal. Not only does it keep the doors open to a global audience on a 24/7 basis, but it’ll often form the first point of interaction. A successful website will leave a lasting impression.
While all websites should be unique and tailored to the needs of the business, great sites tend to share a number of attributes. Here are six of the best.
Read more: https://burlingtonpress.com/2019/08/28/the-6-key-elements-of-a-successful-website/
August 9, 2019
Looking for a tool to increase your brand recognition and keep your company name in front of current and prospective buyers? If you haven’t considered promotional products, maybe it’s time you did.
Promotional products are defined as items with an advertiser’s logo and/or message on them. Usually, they are given away for free, but this doesn’t mean they have little value. On the contrary, promotional items are highly effective tools proven to increase brand recognition and promote positive feelings about the advertiser, increasing the desire to buy.
Read more: https://burlingtonpress.com/2019/08/09/promotional-products-are-you-overlooking-this-powerful-marketing-channel/
June 10, 2019
If you can pay less for the same product, that’s a good thing, right? Absolutely! That is, as long as you are actually getting the same product you think you are getting. When it comes to online printing companies, consumers too often get duped, thinking that they are getting the same thing for less when, in fact, they are getting a lower value substitute. If you want to order a brochure, a postcard, or a banner, you can order from one of a seemingly infinite number of online printing suppliers and get it for less than you would pay a local printing company. But that lower price comes at a cost. What value are you actually trading off for that cheap online price?
Read more: https://burlingtonpress.com/2019/06/10/dont-be-a-number-3-reasons-to-ditch-online-printers-and-keep-it-local/
April 26, 2019
Getting started with your very own website? Planning a new WordPress blog and want to ensure you get the most exposure? If so, then this probably isn’t the first article you’ve read about search engine optimization (SEO) tips. Unfortunately, it can be daunting with all the strange lingo and advanced concepts that you might not understand–but don’t fret, it’s actually completely normal to be lost in the world of SEO, especially if you’ve got no prior experience.
So to help you get a better understanding of search engine optimization, and improve your website’s visibility, we’ve put together these five foolproof SEO tips that anyone can do without advanced tools and knowledge. In many ways, you can treat these recommendations as the foundational building blocks for your own SEO education.
Read more: https://burlingtonpress.com/2019/04/26/5-foolproof-seo-tips-anyone-can-do/
December 1, 2018
If you are running a political campaign, you need to be using direct mail. Sure, radio and television ads are great for reaching a wide audience, but they are not necessarily great for reaching the specific target audience most likely to vote for you. Likewise, email is powerful, especially for campaign follow-ups and ongoing communications, but it’s not great for building name recognition or delivering primary messaging. For political campaigns, direct mail remains critical.
Read more: https://burlingtonpress.com/2018/12/01/5-tips-for-creating-great-political-mail/