Marketing with Burlington Press
Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat
Episodes
Thursday Dec 28, 2023
Sustaining the Future: The Evolving Landscape of the Paper Industry
Thursday Dec 28, 2023
Thursday Dec 28, 2023
In recent years, the paper industry has faced a unique set of challenges and misconceptions, particularly regarding its environmental impact. However, organizations like Two Sides North America are at the forefront of debunking myths and highlighting the sustainable practices within this vital industry. This article sheds light on how the paper industry is not just surviving but thriving, by embracing sustainability at its core.
Read more: https://burlingtonpress.com/2023/12/28/sustaining-the-future-the-evolving-landscape-of-the-paper-industry/
Wednesday Dec 27, 2023
Enhancing Marketing Strategies with Google Analytics and Google Search Console
Wednesday Dec 27, 2023
Wednesday Dec 27, 2023
In the ever-evolving landscape of digital marketing, making data-driven decisions is not just an advantage; it’s a necessity. Tools like Google Analytics and Google Search Console have emerged as indispensable assets for marketers looking to gain deep insights into website performance and search presence. Let’s explore how these tools can be integrated and utilized for better marketing decisions.
Read more: https://burlingtonpress.com/2023/12/27/enhancing-marketing-strategies-with-google-analytics-and-google-search-console/
Wednesday Dec 20, 2023
7 Stages of Content Marketing for Engaging Customers Across the Lifecycle
Wednesday Dec 20, 2023
Wednesday Dec 20, 2023
Creating an engaging and effective content marketing strategy involves understanding and leveraging different stages of customer engagement. Let’s explore the 7 stages of content marketing for engaging customers across their lifecycle.
Read more: https://burlingtonpress.com/2023/12/20/7-stages-of-content-marketing-for-engaging-customers-across-the-lifecycle/
Monday Dec 18, 2023
Integrating Print and Digital Marketing: Strategies for Modern Businesses
Monday Dec 18, 2023
Monday Dec 18, 2023
In the fast-paced world of marketing, the integration of print and digital strategies is not just a trend, but a necessity for businesses aiming to maximize their outreach and impact. Integrated marketing combines the best of both worlds, leveraging the tangible appeal of print with the dynamic reach of digital platforms. This approach offers a cohesive brand experience to customers, regardless of where they encounter your business.
Read more: https://burlingtonpress.com/2023/12/18/integrating-print-and-digital-marketing-strategies-for-modern-businesses/
Thursday Dec 14, 2023
Designing Influence: The Crucial Role of Graphic Design in Political Mail Campaigns
Thursday Dec 14, 2023
Thursday Dec 14, 2023
When discussing the significance of powerful graphic design in political mail, it’s essential to understand the unique challenges and opportunities this medium presents. The core of the argument lies in how effective design can swiftly capture and retain the reader’s attention, a crucial factor in the fast-paced and often cluttered world of political marketing.
Read more: https://burlingtonpress.com/2023/12/14/designing-influence-the-crucial-role-of-graphic-design-in-political-mail-campaigns/
Monday Dec 11, 2023
Monday Dec 11, 2023
For businesses of all sizes, customer retention stands as a crucial barometer of success. However, an often overlooked counterpart is ‘customer churn’ – the rate at which customers leave a service provider for another. By examining the reasons behind this behavior, businesses can gain valuable insights to fortify their customer retention strategies.
Read more: https://burlingtonpress.com/2023/12/11/understanding-customer-churn-why-do-customers-switch-to-competing-service-providers/
Sunday Dec 10, 2023
Balancing the Scales: Customer Acquisition vs. Customer Retention
Sunday Dec 10, 2023
Sunday Dec 10, 2023
Two strategies are crucial for business growth and sustainability: customer acquisition and customer retention. While acquisition focuses on bringing new customers to the fold, retention emphasizes keeping the existing ones engaged and loyal. Both play a pivotal role, but striking the right balance between them can be the key to long-term success.
Read more: https://burlingtonpress.com/2023/12/10/balancing-the-scales-customer-acquisition-vs-customer-retention/
Friday Dec 08, 2023
10 Reasons Why You Should Be Using Promotional Products in Your Marketing
Friday Dec 08, 2023
Friday Dec 08, 2023
In the vast sea of modern marketing techniques, there’s a tried and true strategy that has stood the test of time: promotional products. These tangible items, branded with a company’s logo or slogan, range from pens and mugs to tech gadgets and apparel. Their longevity as a marketing tool should hint at their efficacy. If you’ve overlooked this strategy, here are 10 compelling reasons to reconsider and integrate promotional products into your marketing mix.
Read more: https://burlingtonpress.com/2023/12/08/10-reasons-why-you-should-be-using-promotional-products-in-your-marketing/
Wednesday Dec 06, 2023
Is AI Threatening Your Brand’s Authenticity?
Wednesday Dec 06, 2023
Wednesday Dec 06, 2023
The integration of Artificial Intelligence (AI) into various aspects of business and brand management has been revolutionary, offering efficiency and innovation. However, there’s a growing concern about how the use of AI can potentially threaten brand authenticity, a key element in maintaining customer trust and loyalty.
Read more: https://burlingtonpress.com/2023/12/06/is-ai-threatening-your-brands-authenticity/
Friday Dec 01, 2023
How to Market to Millennials: Engaging a Generation that Values Authenticity
Friday Dec 01, 2023
Friday Dec 01, 2023
Millennials, those born between the early 1980s and the mid-1990s, now constitute a significant portion of the global consumer base. With diverse interests, tech-savviness, and a penchant for authenticity, marketing to this generation requires a nuanced approach. Here’s how to effectively resonate with and market to millennials: https://burlingtonpress.com/2023/12/01/how-to-market-to-millennials-engaging-a-generation-that-values-authenticity/