Marketing with Burlington Press

Every journey starts with a step in the right direction, and then continues with another step after that. Creating a journey, or path, for your customer to follow is one way that modern marketers can engage with their audience through every step ⁠— from prospect to devoted brand advocate. The sales funnel provides customers with a concrete path that guides them with structure and information through the three buckets of the sales funnel: awareness, consideration and ultimately making a decision.

Read more: https://burlingtonpress.com/2021/08/04/funnel-your-content-marketing-efforts-in-the-right-direction/

At first glance, you might feel a bit intimidated by Adobe InDesign. That’s certainly understandable considering the wide array of buttons and gadgets. However, keeping these tips in mind will help you leverage the power of InDesign to create print-ready pieces that will enhance your marketing efforts.

Read more: https://burlingtonpress.com/2021/08/02/4-best-practices-when-using-adobe-indesign/

There is no doubt that we live in the Internet age. Phone calls and in-person meetings have been replaced by email, instant messaging and Zoom conferences.

So you might think that the digital age and the embrace of technology would have been the final death knell for direct mail, but there has been an interesting resurgence in the world of direct mail marketing. And, ironically, the Internet has helped to create the current rise.

The sensory overload created by the information superhighway has caused many consumers to simply ignore the contents of their email inboxes, scouring dozens of messages in a matter of minutes and trashing all but the most critical.

Business owners and marketers that want to break through the noise of the Internet, so they can be heard, need to hit their customers where they live — literally. There is no better way to accomplish that goal than with a great direct mail marketing campaign.

Read more: https://burlingtonpress.com/2021/07/31/why-and-how-savvy-marketers-still-use-direct-mail-in-the-age-of-the-internet/

The consumer market of 2021 is very different than it was even 10 or 15 years ago. In recent years, we have seen an explosion of new brands, platforms, and audience segments. This can present obstacles to creating a marketing strategy that will grow your business. And in this highly competitive environment, marketing mistakes can lead to wasted time and money, or worse. So let’s take a look at 3 common pitfalls that will derail your marketing efforts.

Read more: https://burlingtonpress.com/2021/07/20/3-common-mistakes-that-will-derail-your-companys-marketing-strategy/

Integrating and utilizing digital marketing is a great way to give your business an edge over your competition. Digital marketing is an essential strategy in the workplace, as it allows you to broaden the outreach of your company by giving you access to a vast audience. So it’s a good idea to routinely look for ways to improve your digital marketing strategy as it will increase your consumer base and provide your business with great growth potential. Here are a few simple tips to help you improve your digital marketing strategy.

Read more: https://burlingtonpress.com/2021/07/13/5-ways-to-improve-your-digital-marketing-strategy/

In today’s commercial climate, a professional, well-maintained website can be a business’s biggest asset. WordPress is a great option for companies that want to create a quality website with a variety of essential features. Unfortunately, many business owners mistakenly believe that they can let their site run on autopilot once they’ve gone online. In reality, a WordPress site requires regular updates and maintenance to optimize its value for a company. If you’re like most business owners, then installing the newest plugins and warding off cybersecurity threats can be too much work. After all, you’re probably more focused on your actual job than the daily requirements of site management. That’s why a WordPress maintenance plan is such an essential feature. With a professional service watching out for your site, you’ll be able to concentrate fully on your areas of expertise.

Read more: https://burlingtonpress.com/2021/07/01/managed-website-hosting-the-importance-of-wordpress-maintenance-plans/

Even in the age of instant messaging and social media, email marketing remains a smart and timely way to reach your customers, build your brand and drive more sales, but how do you walk the fine line between successful email marketing and charges of unwanted spam? How do you navigate the endless stream of new anti-spam legislation, and how do you avoid the severe penalties laid out for violating those consumer protection laws?

Reaching out to your customers via email means walking a delicate line, one with sharp and dangerous drop-offs at every turn. If you want to stay on the right side of the law, you need to find the right balance. Here are five timely tips for successful email marketing in the age of stringent anti-spam legislation.

Read more: https://burlingtonpress.com/2021/06/23/the-fine-line-between-successful-email-marketing-and-unwanted-spam-tips-for-staying-on-the-right-side-of-anti-spam-legislation/

It wasn’t so long ago that marketing collateral was limited to printed brochures, customer case studies, and, perhaps, PowerPoint slides. In today’s world of digital marketing, though, there are many more types of media that can be leveraged to reinforce the message and support the sales process.

Having a good collection of marketing collateral at your disposal helps you convert leads into customers. Whether digital resources such as explainer videos and blog posts or physical resources like flyers and brochures, marketing collateral supports the sales process as a customer journeys from following an advertisement to signing on the dotted line.

The best type of collateral for your company will depend on the type of business you operate. But what is certain is that if you have your collateral prepared, you will have a whole host of material hand to convince the wavering prospect to buy. So, here is a list of the various digital and non-digital marketing collateral you could use to support the sales process.

Read more: https://burlingtonpress.com/2021/06/12/10-types-of-business-marketing-collateral-to-increase-conversions/

The first step in any marketing campaign is capturing a consumer’s attention. Unfortunately, this task is more difficult than ever in today’s busy landscape. When people are bombarded with hundreds of images and advertisements a day, it’s hard to make your message stand out. One way to cut through the noise and make a real impact is by engaging people with an immersive experience.

More and more companies have realized the importance of interacting with targets in a tangible, real-life fashion. Meeting consumers in public spaces and engaging with them directly is a great way to get better results for your main initiatives. This hands-on strategy, commonly known as experiential marketing, can help you attract attention, build your customer base, and meet your overarching objectives.

Read more: https://burlingtonpress.com/2021/05/22/engaging-your-customers-with-experiential-marketing/

Content marketing has become a fundamental pillar for online businesses across all niches. Content not only helps build trust but answers important questions your future customers are asking. However, content marketing is subject to change and it is important to stay on top of the strategies working right now. So what content marketing methods should you be attempting?

Read more: https://burlingtonpress.com/2021/05/12/5-content-marketing-strategies-working-right-now/

It may sound cliche, but politics is all about perception.

Winning an election is about a lot more than simply being the best candidate or having the best ideas. You need to create a winning strategy that portrays your candidacy in a positive light. Most voters will not know everything about your background and policy positions, and they will base their vote on their vague perceptions of the candidates. Your job as a campaigner is to shape those perceptions to your advantage.

Read more: https://burlingtonpress.com/2021/05/03/politics-is-perception-win-the-election-with-great-graphic-design-marketing/

While business cards, letterhead and envelopes are staples of virtually any business, deciding on the right printed products beyond that can be tricky. With all the available options, it can be difficult to determine which will provide the best return on investment.

Choosing the right print marketing will help increase brand awareness and improve visibility of products or services. Here are some things to consider when deciding which printed products you want to deliver to prospective clients.

Read more: https://burlingtonpress.com/2021/04/17/choosing-the-right-printed-products-for-your-marketing/

Inbound marketing is not a “throw-it-all-against-the-wall-and-see-what-sticks” process. For inbound marketing to work, you need to have a solid strategy your entire team understands. You can’t have your social media team pushing online conversations in one direction, while sales or product development is maneuvering your business in the opposite direction. If you want to ensure your inbound marketing efforts deliver significant ROI, keep the following tips in mind as you create your inbound marketing strategy.

Read more: https://burlingtonpress.com/2021/04/07/optimize-your-inbound-marketing-strategy-for-success/

Marketing brochures have long been part of many a business’ marketing methods. Even in the modern, digital world, many customers like having something physical that they can take away from a meeting or visit — and they’re proven to be good ways of winning new business. If you’ve begun designing a new marketing brochure, or you’re looking to re-vamp an old one to make it more effective, this article will be of great help to you. Read on for five essentials when it comes to putting together an effective marketing brochure.

Read more: https://burlingtonpress.com/2021/03/24/5-essentials-of-an-effective-marketing-brochure/

Having followers or fans engage with your content on social media platforms is vital to your page’s overall success. Increased engagement not only helps place your company in front of a wider audience but also helps to build a more substantial feeling of value in your target audience. And a valued target audience is significantly more loyal and more likely to give your company repeat business.

Although there are many ways to increase engagement metrics (likes, shares, comments) on social media, the easiest way is by asking questions. Here are 25 examples of questions you can ask your social media followers to help increase engagement.

Read more: https://burlingtonpress.com/2021/03/17/25-questions-to-ask-social-media-followers-to-increase-engagement/

Have you reduced your marketing efforts during the COVID-19 pandemic? If you have, you aren’t alone. It’s a normal reaction to slash spending when facing difficult times. But the truth is, many people still need and want what you have to offer during the crisis. You just need to market yourself differently.

Although it may require significant changes to your strategy, there are ample reasons why you should keep advertising your business. Once you’ve decided to keep going, you can implement new marketing strategies that are suitable for the current state of the world.

Read more: https://burlingtonpress.com/2021/03/03/how-to-adjust-your-marketing-during-a-pandemic/

Social media should be an integral component of your online marketing strategy. Not only is it an effective way to promote newly created content and to increase your brand exposure, it’s a fantastic way to engage with your target audience, which allows you to build brand trust and loyalty, while also developing your brand personality. Not to mention that social media is an effective PR tool when it comes to handling customer complaints or concerns. Keeping all of this in mind, here are eight tips on how to use social media effectively.

Read more: https://burlingtonpress.com/2021/02/23/8-tips-for-using-social-media-effectively/

If you think digital marketing is only important for big brands, think again. When opening a small business, an owner may just be worried about getting their first customers through their doors. A key way to do so is through small business digital marketing.

Learn more about the benefits that come with using digital marketing to promote your small business. Get your brand in front of tons of new faces by taking advantage of digital marketing with an agency.

Read more: https://burlingtonpress.com/2021/02/02/5-major-benefits-of-small-business-digital-marketing/

Trying to get your marketing in order means that your company will have some tough decisions to make. Among these is whether to go with organic vs paid search. When you are just getting into search engine optimization (SEO) and pay per click, these kinds of questions can be daunting. Here we will explain a few of the differences so you can decide which will give you better web traffic results.

Read more: https://burlingtonpress.com/2021/01/23/organic-vs-paid-search-which-gives-better-results/

You have a nice website all set up to market your product, but your web traffic is dismal. How can you drive more consumers to your site to make a purchase? Small and large businesses know how important it is to improve your SEO: you need to get on the first page of search results to even make an impression in this cluttered media landscape. Although there are ways to guarantee your rise in search results, many like ads entail a significant investment. But there are other options! Social media offers a more cost-effective way to improve your SEO and boost your sales.

Read more: https://burlingtonpress.com/2020/12/16/7-ways-social-media-can-improve-your-seo/

Content marketing is an incredibly useful tool to grow your business. In the age of social media, digital content is shared and consumed like never before, presenting both large and small businesses alike with the ability to access millions of potential buyers that they may not have been able to reach before.

There are many methods of producing content for marketing. If you want to focus on strengthening your digital content strategy but aren’t sure where to start, here are some routes to consider.

Read more: https://burlingtonpress.com/2020/12/05/5-methods-to-improve-your-digital-content-marketing-strategy/

You can easily double the response rates in your next campaign. How? Double up on media.

By using a combination of both print and digital media (email, social media, mobile sites), you’re likely to increase the effectiveness of your campaigns by 200%. A recent study found a “multiplier effect” which showed marketing effectiveness doubled when combining print, events, and some form of digital media.

Read more: https://burlingtonpress.com/2020/11/23/multi-channel-marketing-combining-print-with-digital/

As a businessperson, you already know that you need to provide value to customers to succeed. How do you do this? You begin by providing a good-quality product or service at a fair price, and offering top-notch customer service. But, you may be overlooking the idea of perceived value and how it can influence your customers’ buying decision.

What is perceived value? In marketing terminology, perceived value is the customers’ evaluation of the quality of a product or service and its ability to meet their needs and expectations, both in relation to the cost and compared to the offerings of your competition.

There are several ways companies can increase the perceived value of their product or service so customers feel that they are getting the best deal. Using these techniques when marketing your brand can significantly improve your bottom line.

Read more: https://burlingtonpress.com/2020/10/22/using-perceived-value-to-enhance-your-brand-marketing/

The election is right around the corner, and that means for the last handful of months, political candidates and hopefuls have been hot on the political campaign trail. If you think the journey is over, you’ve still got time between now and election day to get more voters on your side.

Everything you will do as a political candidate is calculated and thoroughly thought through right down to the colors you wear and use throughout their campaign. Still not sure what we mean?

Read more: https://burlingtonpress.com/2020/10/11/how-color-theory-can-propel-your-political-campaign-to-the-podium/

Before customers can buy from you, they have to be aware of your brand. Whether through direct mail, in-store signage, catalog, or email, your brand must pop up in front of them, prompting a spontaneous purchase, or be part of their thought process when they are evaluating their options as part of a planned decision.

For decades, brand awareness has been the subject of research and study. To what extent does brand awareness influence the final purchase decision? As it turns out, quite a lot.

Read more: https://burlingtonpress.com/2020/09/28/whats-the-key-to-brand-awareness-repetition/