Marketing with Burlington Press

Search engine optimization, or SEO, improves your website’s visibility in search engine results. The higher your website ranks on search engine result pages (SERPs), the more organic traffic it will receive. If you want to boost your site’s visibility and get more organic traffic, you need to ensure that your SEO is up-to-date and effective. Here are five proven ways to improve your website’s SEO.

Read more: https://burlingtonpress.com/2023/01/25/5-ways-to-improve-your-websites-seo-in-2023/

Are you using video in your online marketing? If not, you should be. In 2023, online video is expected to account for 82.5% of all web traffic, and 81% of marketers say it has helped them directly increase leads or sales. Video is a powerful marketing tool. It can increase brand awareness and drive sales, but that doesn’t mean it’s easy to get right. If you want the best results from video in your marketing strategy, you must stand out from the pack. Are you doing that? If not, let’s look at ways to use video to engage customers and get more leads and traffic.

Read more: https://burlingtonpress.com/2023/01/04/7-creative-ways-to-harness-the-power-of-video-in-your-marketing/

Google reviews are among the most important factors in local search engine optimization (SEO). In addition to helping potential customers learn more about your business, Google reviews improve your chances of ranking higher in search results. Asking for Google reviews can seem daunting, but it doesn’t have to be. Here are 10 tips to make the process easier — and more effective.

Read more: https://burlingtonpress.com/2022/12/07/10-ways-to-ask-for-google-reviews/

A brand voice can set you apart from your competitors. It’s the way you speak to people and the way you educate and steer them toward your products or services. But how do you develop one?

Think of your brand voice as your business’s unique personality. It’s how you want people to think of your company and what it stands for. It’s the way you want customers to feel when they interact with you or read about you in an article or blog post.

For companies like Apple and Nike, their brand voice is what separates them from other companies that sell similar products. Apple’s brand voice is unique and recognizable, which helps them build loyalty among customers drawn to their products and what they represent. It reinforces what makes their business special and what differentiates them from their competitors.

Let’s look at some ways to create a strong brand voice that resonates with your customers and followers.

Read more: https://burlingtonpress.com/2022/11/09/5-powerful-ways-to-build-your-brand-voice/

Instagram is switching up its priorities. Packing as many hashtags as possible into your captions to maximize visibility is being phased out by new adjustments to content distribution algorithms.

So what’s the answer to increasing engagement? The head of Instagram, Adam Mosseri, has announced that one of the four key areas Instagram will be focusing on is video.

Read more: https://burlingtonpress.com/2022/10/26/forget-hashtags-reels-are-the-future-of-instagram/

Whether you’re a startup or an established small business, email marketing is one of the best ways to build brand awareness and credibility. However, with around 64% of small businesses using email marketing to reach customers, it’s getting harder to stand out in crowded email boxes. You might not have the huge marketing budget of larger businesses, but there’s a lot you can learn from their email campaigns. If you’re a startup looking for guidance or a small business trying to stand out from the crowd, here are seven valuable email marketing lessons you can learn from big brands.

Read more: https://burlingtonpress.com/2022/09/19/7-email-marketing-lessons-big-brands-can-teach-small-businesses/

Political campaigns are long, drawn-out affairs, and even experienced candidates are sure to make a few mistakes along the way. With that being said, too many unforced errors can doom a campaign well before the first votes are cast. Limiting mistakes, especially those relating to marketing and voter outreach, can keep your campaign in the right gear until you’ve successfully crossed the finish line.

Every mistake avoided represents another boost to your chances. As you execute your campaign, here are twelve errors you should be especially focused on avoiding.

Read more: https://burlingtonpress.com/2022/08/28/12-mistakes-to-avoid-with-your-political-campaign-marketing/

As a business owner or marketing professional, you always want to find new ways to reach out to your target market and grow your customer base. One way that you can do this is by starting a blog.

A blog can be a great platform for sharing information about your products or services, as well as news and information from your industry. In addition, a blog can help you build relationships with potential and current customers.

Here are five great benefits of blogging for your business: https://burlingtonpress.com/2022/08/18/5-important-benefits-of-blogging-for-your-business/

Small business marketing budgets are often limited. Whether you’re starting a new business or looking to grow one you’ve been running for years, it’s important to get the best return on investment (ROI). These tips will help you maximize your small business marketing budget.

Read more: https://burlingtonpress.com/2022/08/03/10-tips-to-maximize-your-small-business-marketing-budget/

Electoral campaigns are primarily exercises in human psychology. As a candidate or political consultant, your job is to reach voters with the type of messaging that’s most likely to affect their behavior. The road to the hearts and minds of the electorate is paved with difficult decisions, and you’ll constantly wonder what approach would prove most impactful.

As you develop your electoral strategy, you’ll have to decide whether to use positive or negative marketing. Some campaigns are consistently positive, using optimistic language to inspire the electorate and maximize turnout. Others dip regularly into the bag of dirty tricks, attacking their opponents at every turn. Both approaches can prove successful.

You’ll need to evaluate the unique circumstances of your campaign before settling on an electoral strategy. The nature of the race, the depth of the competition, and the personality of the candidate should all play a role in the decision. It also helps to develop your strategy from a place of knowledge and wisdom. By learning more about positive and negative marketing, you’ll give yourself the best chance to develop an approach that works for you.

Read more: https://burlingtonpress.com/2022/07/18/positive-vs-negative-political-marketing-how-tone-impacts-your-campaign-and-voters/

You may have heard that a lead magnet is a must-have for generating more income for your business. But what is a lead magnet, and how will a lead magnet help you make money? Simply put, a lead magnet is any item that will attract new customers (or leads) to your business. The real beauty of a lead magnet is that it funnels potentially interested parties straight to you, either by them providing you with their contact details or by you putting your contact information and selling points straight into their hands.

Read more: https://burlingtonpress.com/2022/06/29/what-is-a-lead-magnet-and-why-should-you-use-one-for-your-business/

Have you ever heard the saying that you can’t be everything to everyone?

You can spend every penny you have on marketing and advertising, but if your message doesn’t reach the people who want to buy what you’re selling, then that money isn’t being spent wisely. For small to mid-size businesses, it really isn’t feasible to try to market to everyone, everywhere. You need to focus on getting your message in front of people who buy what you’re selling–your ideal customers.

Here’s what you need to do to reach your ideal customers, and it starts with creating an ideal customer profile.

Read more: https://burlingtonpress.com/2022/06/18/how-to-reach-your-ideal-customer/

When switching from a focus on B2C (business-to-customer) sales to B2B (business-to-business) marketing, the approach to selling will need to change. The product or service may be identical. Nevertheless, the emphasis of your marketing will need to change. Those changes could be widespread, encompassing the website, marketing collateral, and the sales process.

Consumers may make purchases based on gratification or personal taste. Businesses, on the other hand, buy to generate profit. Consequently, business buyers are far more focused on ROI (return on investment). Business purchasers also buy on behalf of an employer, so they must justify their purchases. So, what does this mean for marketing?

Read more: https://burlingtonpress.com/2022/06/08/10-crucial-differences-between-b2b-and-b2c-marketing/

Generating leads can seem like a never-ending cycle. There are always more prospects to speak with or market to, and your list never seems to get segmented enough at the top. The truth is that generating leads is no easy task. It’s a time-consuming process that can suck up massive amounts of time and drive you crazy in the process. Still, you need those leads. So how can you generate them without wasting too much time?

Read more: https://burlingtonpress.com/2022/05/11/9-ways-to-reduce-the-time-you-spend-generating-leads/

At a time when more and more people are using social media, every brand needs to target platforms such as Facebook, Twitter, Instagram, and LinkedIn. However, social media marketing requires more than posting and advertising. Social listening is an essential practice that helps you understand your audience and keep track of important trends.

Read more: https://burlingtonpress.com/2022/04/28/what-is-social-listening-and-why-is-it-important/

To be successful as a modern business, you need to make the most of your social media marketing. It’s not enough to simply have a presence on all the biggest platforms. You also need to do whatever it takes to maximize the impact of your profiles while making every post count.

When it comes to Instagram, location tags provide a great way to reach more customers. By adding geotags to your posts and stories, you make your content more searchable while telling consumers exactly where you’re operating. Tagging coordinates might seem like a minor detail, but it can have a major impact on your digital marketing efforts.

Read more: https://burlingtonpress.com/2022/04/06/instagram-marketing-why-you-should-be-using-location-tags/

Everyone knows that a website is necessary for any business. Even if you do not intend to sell products online, your customers will use the internet to find businesses like yours. But simply throwing together a couple of web pages just won’t do the trick. You need to put thought into the design and content of a business website.

Business websites do not need to be overly complex. Still, some fundamental features should be incorporated into the design. Here are 10 important web-design features that any business website will need.

Read more: https://burlingtonpress.com/2022/03/11/10-important-features-of-a-well-designed-business-website/

Blog posts, articles, and other forms of online content represent an important part of modern marketing. These are the strategies that present your brand to internet users while cementing your status as a thought leader in your industry. The problem with this type of marketing is that it only works if people click through to your pages. That’s why it’s so important that your content ranks highly on Google and other search engines.

Read more: https://burlingtonpress.com/2022/02/26/how-to-rank-higher-on-google-by-answering-your-customers-questions/

Whether you’re running a new startup, a small business, or even working for a large corporation, you need to use social media marketing to your advantage. Social media marketing can help significantly expand your reach to attract new customers and boost your sales. While Facebook, Twitter, and Linkedin are all important platforms, Instagram is one of the best platforms for marketing your business.

Instagram attracts over a billion people every month who browse the platform for all kinds of engaging visual content. Your brand can utilize this to draw people in and bring your products or services to the attention of tons of users. However, if you want to promote your brand with Instagram, you need to use the best marketing methods. Here are 5 powerful strategies to market your business with Instagram.

Read more: https://burlingtonpress.com/2022/02/18/5-powerful-strategies-to-market-your-business-with-instagram/

By including QR codes in print marketing, you allow users to engage with your brand in convenient, personalized ways and increase the potential for landing a valuable client.

Read more: https://burlingtonpress.com/2022/02/08/qr-codes-bridging-the-gap-between-print-and-digital-marketing/

Whether you’re new to politics or have been in the game for years, you probably understand how important visual elements can be to a campaign. Policy proposals are certainly key, but logos and pictures connect with voters on a more direct level. By associating your campaign with a fresh, impactful image, you can cement your candidacy into the minds of the electorate. A smart, snappy logo is often the difference between failure and success.

The problem is that creating a great political logo is far from easy. Even big-name candidates with millions of dollars at their disposal often fall short. All the same, you can increase your chances of success by studying successful images from the past, learning about the main elements of a political logo, and keeping up with the latest trends. Armed with useful and relevant information, you’ll be ready to create the image that best suits your campaign.

Read more: https://burlingtonpress.com/2022/01/24/creating-a-great-political-logo/

You have the perfect idea, the perfect execution, and the perfect printing. Now it’s time to send out your direct mail marketing campaign. What makes the difference is the list of recipients. There are several different types of lists that your business can use to get the results needed. Consider the following.

Read more: https://burlingtonpress.com/2022/01/19/mailing-lists-connecting-with-the-right-people/

When you need print products (such as brochures, letterhead, and large-format marketing) to build and strengthen your brand, you need a print provider. Between graphic design, production presets, and regular re-orders, keeping things organized can be a challenge. Make it easy on yourself by consistently partnering with a print provider.

How do you find the right printer? Here are six factors to consider: https://burlingtonpress.com/2022/01/05/what-to-consider-when-looking-for-a-print-partner/

Are you captivating your audience with your marketing?

The art of fascination will draw in your prospects and customers and get them intensely focused on you. But how do you fascinate your audience? You use one of these seven languages of fascination.

Read more: https://burlingtonpress.com/2021/12/15/using-fascination-to-improve-your-marketing/

Most business owners start out with a laser-like focus on their business. They’ll swell with pride and “shout it from the rooftops” to tell you about their newest, exciting product or service. However, like the majority of people in business, they tend to take a business-focused approach, focusing on promoting the features or specs of the product and making sure that you know how this new product or service is the best of the best.

Herein lies the rub, as they say. While shouting it from the rooftops might seem like a good approach, customers don’t necessarily want to hear about your business. Instead, they want to hear about how your company will help THEM. They are more concerned that you understand their need and are offering a solution to address it.

Here’s where customer-centric writing and promotion comes in. Read more: https://burlingtonpress.com/2021/11/30/6-steps-to-customer-centric-writing/