Marketing with Burlington Press

When businesses think about growing online, many are tempted to jump straight into paid search campaigns. It is understandable because paid ads can bring instant visibility. But here is the hard truth: If you ignore organic search optimization, you are wasting money.
Organic SEO (search engine optimization) is not just a “nice to have.” It is the backbone of a sustainable, profitable online presence. In fact, improving your organic visibility first will make any paid search campaign stronger, more efficient, and far more cost-effective.
Here is why and what you should be doing about it: https://burlingtonpress.com/2025/04/17/why-paid-search-and-ppc-fail-without-a-strong-organic-seo-foundation/

If you’ve been told that social media has nothing to do with SEO, you’ve only heard half the story.
While social platforms don’t directly affect search engine rankings (Google has confirmed this), using social media strategically can amplify your SEO efforts in powerful ways. Think of it as a spotlight — when you shine it on the right content, it drives visibility, traffic, and engagement, which can lead to better search performance over time.
Here’s how to turn your social media presence into an SEO-boosting machine: https://burlingtonpress.com/2025/04/16/how-to-use-social-media-as-an-seo-tool/

WordPress is one of the most powerful and flexible platforms for building a website. But like any powerful tool, it requires regular maintenance to keep it running smoothly, securely, and efficiently. Whether you’re a business owner, nonprofit leader, or campaign manager, understanding what goes into maintaining your WordPress site is essential. Here’s what you need to know.
Read more: https://burlingtonpress.com/2025/04/09/why-wordpress-website-maintenance-matters/

When you’re running for office, your logo is often one of the first things people notice and remember about your campaign. It’s more than just a name and some colors. It’s a visual snapshot of who you are and what you stand for. A great political logo can build trust, stand out from the competition, and leave a lasting impression on voters. But what actually makes a logo stick in people’s minds?
Let’s take a closer look: https://burlingtonpress.com/2025/04/08/what-makes-a-memorable-political-logo/

When it comes to growing your business, running a nonprofit, or managing a political campaign, there’s never a shortage of challenges. From getting noticed to staying consistent, even the best teams can feel overwhelmed by everything it takes to make an impact. That’s where Burlington Press comes in.
Read more: https://burlingtonpress.com/2025/04/07/10-common-problems-burlington-press-can-help-you-solve/

When it comes to print marketing, the quality of your materials speaks volumes about your brand. Whether you’re launching a new product, promoting a campaign, or simply restocking business essentials, having the right print partner can make all the difference. At Burlington Press, we know what it takes to get the job done right. Here are five essential things to consider when choosing your print partner so you can move forward with confidence.
Read more: https://burlingtonpress.com/2025/03/31/print-perfection-5-must-haves-for-choosing-the-right-print-partner/

The notion that using paper harms the environment is a widespread misconception. In reality, the paper industry plays a pivotal role in promoting sustainable forest management and environmental stewardship. Let’s explore and debunk some common myths surrounding paper usage.
Read more: https://burlingtonpress.com/2025/03/24/why-using-paper-helps-preserve-forests-not-destroy-them/

It’s easy to get caught up in surface-level metrics like website traffic, social media reach, and follower counts. While these numbers can indicate how well you’re attracting attention, they don’t always reflect how effectively you’re converting that attention into tangible business results like leads, sales, and long-term customer relationships.
Read more: https://burlingtonpress.com/2025/03/12/looking-beyond-basic-metrics-understanding-what-truly-drives-business-growth/

Many nonprofit organizations rely on digital outreach to raise funds, but direct mail remains a powerful and effective way to connect with donors. A well-planned campaign can engage supporters, build relationships, and drive donations by delivering a personal and tangible message. When used strategically, direct mail fundraising can complement online efforts and create a lasting impact.
Read more: https://burlingtonpress.com/2025/03/06/maximizing-fundraising-success-with-direct-mail/

Graphic design isn’t one-size-fits-all. The way you design for print is different from how you design for screens, and knowing the differences can make or break your project. While the core principles of good design remain the same, factors like resolution, color, typography, and layout vary depending on whether your final product is printed or digital. Understanding these distinctions helps ensure your message looks great and functions properly, no matter the medium.
Read more: https://burlingtonpress.com/2025/03/04/designing-for-print-vs-screen-key-differences-and-best-practices/