May 12, 2021
Content marketing has become a fundamental pillar for online businesses across all niches. Content not only helps build trust but answers important questions your future customers are asking. However, content marketing is subject to change and it is important to stay on top of the strategies working right now. So what content marketing methods should you be attempting?
Read more: https://burlingtonpress.com/2021/05/12/5-content-marketing-strategies-working-right-now/
May 3, 2021
It may sound cliche, but politics is all about perception.
Winning an election is about a lot more than simply being the best candidate or having the best ideas. You need to create a winning strategy that portrays your candidacy in a positive light. Most voters will not know everything about your background and policy positions, and they will base their vote on their vague perceptions of the candidates. Your job as a campaigner is to shape those perceptions to your advantage.
Read more: https://burlingtonpress.com/2021/05/03/politics-is-perception-win-the-election-with-great-graphic-design-marketing/
April 17, 2021
While business cards, letterhead and envelopes are staples of virtually any business, deciding on the right printed products beyond that can be tricky. With all the available options, it can be difficult to determine which will provide the best return on investment.
Choosing the right print marketing will help increase brand awareness and improve visibility of products or services. Here are some things to consider when deciding which printed products you want to deliver to prospective clients.
Read more: https://burlingtonpress.com/2021/04/17/choosing-the-right-printed-products-for-your-marketing/
April 7, 2021
Inbound marketing is not a “throw-it-all-against-the-wall-and-see-what-sticks” process. For inbound marketing to work, you need to have a solid strategy your entire team understands. You can’t have your social media team pushing online conversations in one direction, while sales or product development is maneuvering your business in the opposite direction. If you want to ensure your inbound marketing efforts deliver significant ROI, keep the following tips in mind as you create your inbound marketing strategy.
Read more: https://burlingtonpress.com/2021/04/07/optimize-your-inbound-marketing-strategy-for-success/
March 24, 2021
Marketing brochures have long been part of many a business’ marketing methods. Even in the modern, digital world, many customers like having something physical that they can take away from a meeting or visit — and they’re proven to be good ways of winning new business. If you’ve begun designing a new marketing brochure, or you’re looking to re-vamp an old one to make it more effective, this article will be of great help to you. Read on for five essentials when it comes to putting together an effective marketing brochure.
Read more: https://burlingtonpress.com/2021/03/24/5-essentials-of-an-effective-marketing-brochure/
March 17, 2021
Having followers or fans engage with your content on social media platforms is vital to your page’s overall success. Increased engagement not only helps place your company in front of a wider audience but also helps to build a more substantial feeling of value in your target audience. And a valued target audience is significantly more loyal and more likely to give your company repeat business.
Although there are many ways to increase engagement metrics (likes, shares, comments) on social media, the easiest way is by asking questions. Here are 25 examples of questions you can ask your social media followers to help increase engagement.
Read more: https://burlingtonpress.com/2021/03/17/25-questions-to-ask-social-media-followers-to-increase-engagement/
February 23, 2021
Social media should be an integral component of your online marketing strategy. Not only is it an effective way to promote newly created content and to increase your brand exposure, it’s a fantastic way to engage with your target audience, which allows you to build brand trust and loyalty, while also developing your brand personality. Not to mention that social media is an effective PR tool when it comes to handling customer complaints or concerns. Keeping all of this in mind, here are eight tips on how to use social media effectively.
Read more: https://burlingtonpress.com/2021/02/23/8-tips-for-using-social-media-effectively/
February 2, 2021
If you think digital marketing is only important for big brands, think again. When opening a small business, an owner may just be worried about getting their first customers through their doors. A key way to do so is through small business digital marketing.
Learn more about the benefits that come with using digital marketing to promote your small business. Get your brand in front of tons of new faces by taking advantage of digital marketing with an agency.
Read more: https://burlingtonpress.com/2021/02/02/5-major-benefits-of-small-business-digital-marketing/
November 23, 2020
You can easily double the response rates in your next campaign. How? Double up on media.
By using a combination of both print and digital media (email, social media, mobile sites), you’re likely to increase the effectiveness of your campaigns by 200%. A recent study found a “multiplier effect” which showed marketing effectiveness doubled when combining print, events, and some form of digital media.
Read more: https://burlingtonpress.com/2020/11/23/multi-channel-marketing-combining-print-with-digital/
October 22, 2020
As a businessperson, you already know that you need to provide value to customers to succeed. How do you do this? You begin by providing a good-quality product or service at a fair price, and offering top-notch customer service. But, you may be overlooking the idea of perceived value and how it can influence your customers’ buying decision.
What is perceived value? In marketing terminology, perceived value is the customers’ evaluation of the quality of a product or service and its ability to meet their needs and expectations, both in relation to the cost and compared to the offerings of your competition.
There are several ways companies can increase the perceived value of their product or service so customers feel that they are getting the best deal. Using these techniques when marketing your brand can significantly improve your bottom line.
Read more: https://burlingtonpress.com/2020/10/22/using-perceived-value-to-enhance-your-brand-marketing/
October 11, 2020
The election is right around the corner, and that means for the last handful of months, political candidates and hopefuls have been hot on the political campaign trail. If you think the journey is over, you’ve still got time between now and election day to get more voters on your side.
Everything you will do as a political candidate is calculated and thoroughly thought through right down to the colors you wear and use throughout their campaign. Still not sure what we mean?
Read more: https://burlingtonpress.com/2020/10/11/how-color-theory-can-propel-your-political-campaign-to-the-podium/
September 28, 2020
Before customers can buy from you, they have to be aware of your brand. Whether through direct mail, in-store signage, catalog, or email, your brand must pop up in front of them, prompting a spontaneous purchase, or be part of their thought process when they are evaluating their options as part of a planned decision.
For decades, brand awareness has been the subject of research and study. To what extent does brand awareness influence the final purchase decision? As it turns out, quite a lot.
Read more: https://burlingtonpress.com/2020/09/28/whats-the-key-to-brand-awareness-repetition/
September 7, 2020
Statistics show that 40% of the companies that pivoted have increased sales from pre-lockdown levels. How has your business changed as a result of the pandemic? What is your plan to bounce back from the period of uncertainty? Where are you currently seeing the most success within your business? Adapting quickly has saved some businesses from going under and even caused some to thrive in a new, unexpected way.
Read more: https://burlingtonpress.com/2020/09/07/how-companies-have-successfully-pivoted-during-the-pandemic/
September 7, 2020
It takes around five to seven brand impressions for individuals to remember a brand. Political branding makes the difference between winning or losing an election. Color improves brand recognition by up to 80 percent. Still, the primary red, white, and blue scheme might not distinguish your brand in the ways you’d hope for. You’ve worked hard on your campaign. You deserve to know what makes a strong political brand design.
Read more: https://burlingtonpress.com/2020/09/07/what-creates-effective-political-branding-design/
August 2, 2020
Getting your business to the top of the search engine results page usually takes a lot of hard work and perseverance. There is an easier way: local SEO. Local search engine optimization (SEO) lets people search for businesses that are closest to them. This makes local SEO one of the best types of SEO for small businesses. But what are the local SEO benefits and how can you make the most of them in your small business SEO?
Here are five benefits of local SEO for your small business.
Read more: https://burlingtonpress.com/2020/08/02/5-crucial-benefits-of-local-seo-for-small-businesses/
June 17, 2020
Are you wary of including print advertising in your modern marketing strategies? With 56% of consumers finding print media trustworthy, growing your presence beyond digital advertising will help customers’ trust. If you’re asking, “Why digital advertising?” because you use print media, digital media offers many advantages over print advertising. Learn how to combine print and digital media to bring in customers and grow your brand.
Read more: https://burlingtonpress.com/2020/06/17/maximize-your-reach-combine-print-and-digital-media-to-grow-your-leads/
May 9, 2020
A brand is a perception your consumer has of your business. It’s the story your business tells. It’s the story your customers feel when they make a purchase. If you have a business, you might not know what your brand is. A brand is more than just a product. It’s the magical feeling and story you give your customers when they make a purchase. It’s the same reason Coca-Cola is so successful. Their brand is about being happy. If you drink Coca-Cola, you should feel happy. Customers feel transformed because of that product. There are specific branding questions you have to ask about your business. Here are 5 questions you should ask to help identify your brand.
Read more: https://burlingtonpress.com/2020/05/09/5-branding-questions-to-ask-to-define-your-brand-identity/
April 27, 2020
Small businesses are important to support even more so now than ever before. By supporting them, you’re helping support local communities and the economy itself. The current outbreak of COVID-19 is having a huge impact across the globe financially and many businesses are finding themselves going bankrupt as a result. As far as small businesses go, the chances of them surviving this pandemic relies greatly on their local customers. But why is it so important to help support small businesses?
Read more: https://burlingtonpress.com/2020/04/27/the-importance-of-supporting-small-businesses/
August 28, 2019
In today’s business world, a great website is the most important marketing tool at your disposal. Not only does it keep the doors open to a global audience on a 24/7 basis, but it’ll often form the first point of interaction. A successful website will leave a lasting impression.
While all websites should be unique and tailored to the needs of the business, great sites tend to share a number of attributes. Here are six of the best.
Read more: https://burlingtonpress.com/2019/08/28/the-6-key-elements-of-a-successful-website/
April 26, 2019
Getting started with your very own website? Planning a new WordPress blog and want to ensure you get the most exposure? If so, then this probably isn’t the first article you’ve read about search engine optimization (SEO) tips. Unfortunately, it can be daunting with all the strange lingo and advanced concepts that you might not understand–but don’t fret, it’s actually completely normal to be lost in the world of SEO, especially if you’ve got no prior experience.
So to help you get a better understanding of search engine optimization, and improve your website’s visibility, we’ve put together these five foolproof SEO tips that anyone can do without advanced tools and knowledge. In many ways, you can treat these recommendations as the foundational building blocks for your own SEO education.
Read more: https://burlingtonpress.com/2019/04/26/5-foolproof-seo-tips-anyone-can-do/
December 1, 2018
If you are running a political campaign, you need to be using direct mail. Sure, radio and television ads are great for reaching a wide audience, but they are not necessarily great for reaching the specific target audience most likely to vote for you. Likewise, email is powerful, especially for campaign follow-ups and ongoing communications, but it’s not great for building name recognition or delivering primary messaging. For political campaigns, direct mail remains critical.
Read more: https://burlingtonpress.com/2018/12/01/5-tips-for-creating-great-political-mail/