Marketing with Burlington Press
9 Ways to Reduce the Time You Spend Generating Leads

9 Ways to Reduce the Time You Spend Generating Leads

May 11, 2022

Generating leads can seem like a never-ending cycle. There are always more prospects to speak with or market to, and your list never seems to get segmented enough at the top. The truth is that generating leads is no easy task. It’s a time-consuming process that can suck up massive amounts of time and drive you crazy in the process. Still, you need those leads. So how can you generate them without wasting too much time?

Read more: https://burlingtonpress.com/2022/05/11/9-ways-to-reduce-the-time-you-spend-generating-leads/

What is Social Listening and Why is It Important?

What is Social Listening and Why is It Important?

April 28, 2022

At a time when more and more people are using social media, every brand needs to target platforms such as Facebook, Twitter, Instagram, and LinkedIn. However, social media marketing requires more than posting and advertising. Social listening is an essential practice that helps you understand your audience and keep track of important trends.

Read more: https://burlingtonpress.com/2022/04/28/what-is-social-listening-and-why-is-it-important/

Instagram Marketing: Why You Should Be Using Location Tags

Instagram Marketing: Why You Should Be Using Location Tags

April 6, 2022

To be successful as a modern business, you need to make the most of your social media marketing. It’s not enough to simply have a presence on all the biggest platforms. You also need to do whatever it takes to maximize the impact of your profiles while making every post count.

When it comes to Instagram, location tags provide a great way to reach more customers. By adding geotags to your posts and stories, you make your content more searchable while telling consumers exactly where you’re operating. Tagging coordinates might seem like a minor detail, but it can have a major impact on your digital marketing efforts.

Read more: https://burlingtonpress.com/2022/04/06/instagram-marketing-why-you-should-be-using-location-tags/

10 Important Features of a Well-Designed Business Website

10 Important Features of a Well-Designed Business Website

March 11, 2022

Everyone knows that a website is necessary for any business. Even if you do not intend to sell products online, your customers will use the internet to find businesses like yours. But simply throwing together a couple of web pages just won’t do the trick. You need to put thought into the design and content of a business website.

Business websites do not need to be overly complex. Still, some fundamental features should be incorporated into the design. Here are 10 important web-design features that any business website will need.

Read more: https://burlingtonpress.com/2022/03/11/10-important-features-of-a-well-designed-business-website/

How To Rank Higher On Google By Answering Your Customers’ Questions

How To Rank Higher On Google By Answering Your Customers’ Questions

February 26, 2022

Blog posts, articles, and other forms of online content represent an important part of modern marketing. These are the strategies that present your brand to internet users while cementing your status as a thought leader in your industry. The problem with this type of marketing is that it only works if people click through to your pages. That’s why it’s so important that your content ranks highly on Google and other search engines.

Read more: https://burlingtonpress.com/2022/02/26/how-to-rank-higher-on-google-by-answering-your-customers-questions/

5 Powerful Strategies To Market Your Business With Instagram

5 Powerful Strategies To Market Your Business With Instagram

February 18, 2022

Whether you’re running a new startup, a small business, or even working for a large corporation, you need to use social media marketing to your advantage. Social media marketing can help significantly expand your reach to attract new customers and boost your sales. While Facebook, Twitter, and Linkedin are all important platforms, Instagram is one of the best platforms for marketing your business.

Instagram attracts over a billion people every month who browse the platform for all kinds of engaging visual content. Your brand can utilize this to draw people in and bring your products or services to the attention of tons of users. However, if you want to promote your brand with Instagram, you need to use the best marketing methods. Here are 5 powerful strategies to market your business with Instagram.

Read more: https://burlingtonpress.com/2022/02/18/5-powerful-strategies-to-market-your-business-with-instagram/

QR Codes: Bridging the Gap Between Print and Digital Marketing

QR Codes: Bridging the Gap Between Print and Digital Marketing

February 8, 2022

By including QR codes in print marketing, you allow users to engage with your brand in convenient, personalized ways and increase the potential for landing a valuable client.

Read more: https://burlingtonpress.com/2022/02/08/qr-codes-bridging-the-gap-between-print-and-digital-marketing/

Creating A Great Political Logo

Creating A Great Political Logo

January 24, 2022

Whether you’re new to politics or have been in the game for years, you probably understand how important visual elements can be to a campaign. Policy proposals are certainly key, but logos and pictures connect with voters on a more direct level. By associating your campaign with a fresh, impactful image, you can cement your candidacy into the minds of the electorate. A smart, snappy logo is often the difference between failure and success.

The problem is that creating a great political logo is far from easy. Even big-name candidates with millions of dollars at their disposal often fall short. All the same, you can increase your chances of success by studying successful images from the past, learning about the main elements of a political logo, and keeping up with the latest trends. Armed with useful and relevant information, you’ll be ready to create the image that best suits your campaign.

Read more: https://burlingtonpress.com/2022/01/24/creating-a-great-political-logo/

Mailing Lists: Connecting With the Right People

Mailing Lists: Connecting With the Right People

January 19, 2022

You have the perfect idea, the perfect execution, and the perfect printing. Now it’s time to send out your direct mail marketing campaign. What makes the difference is the list of recipients. There are several different types of lists that your business can use to get the results needed. Consider the following.

Read more: https://burlingtonpress.com/2022/01/19/mailing-lists-connecting-with-the-right-people/

What to Consider When Looking for a Print Partner

What to Consider When Looking for a Print Partner

January 5, 2022

When you need print products (such as brochures, letterhead, and large-format marketing) to build and strengthen your brand, you need a print provider. Between graphic design, production presets, and regular re-orders, keeping things organized can be a challenge. Make it easy on yourself by consistently partnering with a print provider.

How do you find the right printer? Here are six factors to consider: https://burlingtonpress.com/2022/01/05/what-to-consider-when-looking-for-a-print-partner/

Using Fascination To Improve Your Marketing

Using Fascination To Improve Your Marketing

December 15, 2021

Are you captivating your audience with your marketing?

The art of fascination will draw in your prospects and customers and get them intensely focused on you. But how do you fascinate your audience? You use one of these seven languages of fascination.

Read more: https://burlingtonpress.com/2021/12/15/using-fascination-to-improve-your-marketing/

6 Steps To Customer-Centric Writing

6 Steps To Customer-Centric Writing

November 30, 2021

Most business owners start out with a laser-like focus on their business. They’ll swell with pride and “shout it from the rooftops” to tell you about their newest, exciting product or service. However, like the majority of people in business, they tend to take a business-focused approach, focusing on promoting the features or specs of the product and making sure that you know how this new product or service is the best of the best.

Herein lies the rub, as they say. While shouting it from the rooftops might seem like a good approach, customers don’t necessarily want to hear about your business. Instead, they want to hear about how your company will help THEM. They are more concerned that you understand their need and are offering a solution to address it.

Here’s where customer-centric writing and promotion comes in. Read more: https://burlingtonpress.com/2021/11/30/6-steps-to-customer-centric-writing/

5 Common Marketing Mistakes To Avoid

5 Common Marketing Mistakes To Avoid

November 10, 2021

A good marketing campaign will get the right people talking about your products or services, bring customers to your business, and build a foundation for future business success. Poorly thought out marketing, however, usually does exactly the opposite. Marketing mistakes not only waste your advertising dollars, they can damage your company's reputation and cost you revenue. To avoid causing your company these kinds of problems, you'll want to steer clear of these common marketing mistakes.

Read more: https://burlingtonpress.com/2021/11/10/5-common-marketing-mistakes-to-avoid/

5 Key Components of an Irresistible Offer

5 Key Components of an Irresistible Offer

October 26, 2021

The lifeblood of your business lies in your ability to sell your product or services, but many entrepreneurs struggle to craft a great pitch. To shape a compelling offer, you need to know your customer, make ideas accessible, and pitch benefits that outweigh the perceived cost.

Here are five key components to include when structuring an irresistibly good offer: https://burlingtonpress.com/2021/10/26/5-key-components-of-an-irresistible-offer/

Designing for A Color Blind Audience

Designing for A Color Blind Audience

October 16, 2021

What does your design look like when viewed through the eyes of someone who is color blind? Not everyone can see all colors, but they do need to be able to recognize what different colors can mean on some signs, particularly safety signs and notification signs. While accommodating color blind viewers is not yet a universal requirement to assist those with this disability, many countries do require such an accommodation. This means there is a precedent for constructing design work in this way. If you are asked to design something for color blind viewers, it can be done. Here are some ways you can approach it.

Read more: https://burlingtonpress.com/2021/10/16/designing-for-a-color-blind-audience/

Build Your Brand with the 4 P’s of Marketing

Build Your Brand with the 4 P’s of Marketing

October 9, 2021

Marketers might not control everything in a business, but they do have a profound influence on the promotion of their products. From branding strategies, advertising, product placement, and more, there are so many options for how to market a product or service. That’s why it is helpful to have a framework to build from, especially one that’s concise and memorable.

 

Read more: https://burlingtonpress.com/2021/10/09/build-your-brand-with-the-4-ps-of-marketing/

How to Avoid the Temptation to Over-Design

How to Avoid the Temptation to Over-Design

October 3, 2021

Just like writing, concise designs create a profound impact. And while everyone loves some bells and whistles, there is such a thing as over-designing. This usually occurs when you set out without a distinct direction or a focused design solution. While it is easy (and even fun) to overdo things, ultimately this confuses the viewer and produces a muddled result.

Want to keep your concepts as sharp as possible? These tips will help.

Read more: https://burlingtonpress.com/2021/10/03/how-to-avoid-the-temptation-to-over-design/

5 Reasons to Consider A Rebrand For Your Business

5 Reasons to Consider A Rebrand For Your Business

September 28, 2021

Is rebranding just a marketing ploy, something time consuming, or simply cliché? Perhaps you think rebranding sounds fun but isn’t worth the time or hassle. You may want to think again.

Read more: https://burlingtonpress.com/2021/09/28/5-reasons-to-consider-a-rebrand-for-your-business/

3 Keys For Reaching Today’s Consumers

3 Keys For Reaching Today’s Consumers

September 6, 2021

Marketers face a paradox.

Consumers expect your brand to know everything about them – who they are, what they want, and why – and to deliver that at the exact moment they need it. But, at the same time, ad saturation and inbox clutter can fuel resentment. That’s why marketing to today’s consumers demands a new strategy: consumer-first marketing.

How do you meet rising consumer expectations while fulfilling prospects’ hopes for increasingly personalized service? Here are three areas to emphasize: https://burlingtonpress.com/2021/09/06/3-keys-for-reaching-todays-consumers/

Marketing Hook Points: How to Stand Out In A 3-Second World

Marketing Hook Points: How to Stand Out In A 3-Second World

August 28, 2021

In our information-saturated society, there are over 60 billion messages shared on digital platforms each day. The average person is exposed to between 4,000 and 10,000 ads daily. Whether you’re promoting a brand, a service, or yourself, you need a communication tool that packages your message in a concise, riveting way. That’s why marketing Hook Points are essential.

Read more: https://burlingtonpress.com/2021/08/28/marketing-hook-points-how-to-stand-out-in-a-3-second-world/

The Power of Simplicity in Marketing

The Power of Simplicity in Marketing

August 17, 2021

You have an upcoming marketing or sales campaign and want promotional materials that have the right combination of imaging, color, design, and narrative to make the biggest impact on your customers. How can you design the right balance for your materials to make that impact?

Read more: https://burlingtonpress.com/2021/08/17/the-power-of-simplicity-in-marketing/

3 Foolproof Ways to Create a Great Company Logo

3 Foolproof Ways to Create a Great Company Logo

August 9, 2021

Have you taken a close look at your company logo lately? Does it look like it came straight out of the 1970s, or have you kept it up-to-date? An outdated logo can make you look stagnant and stale in the minds of prospective customers. To combat this effect, many companies redesign their logos every so often to keep them fresh. If your company is considering a logo update, here are some tips to help.

Read more: https://burlingtonpress.com/2021/08/09/3-foolproof-ways-to-create-a-great-company-logo/

The Marketing Results Triangle: Message, Media, Market

The Marketing Results Triangle: Message, Media, Market

August 6, 2021

No matter what you sell or who you are selling to, the principles for marketing success are the same. There are three components to marketing, for anything, anywhere, at any price, to anyone. Every business requires three equal components to prosper...

Read more: https://burlingtonpress.com/2021/08/06/the-marketing-results-triangle-message-media-market/

Funnel Your Content Marketing Efforts in the Right Direction

Funnel Your Content Marketing Efforts in the Right Direction

August 4, 2021

Every journey starts with a step in the right direction, and then continues with another step after that. Creating a journey, or path, for your customer to follow is one way that modern marketers can engage with their audience through every step ⁠— from prospect to devoted brand advocate. The sales funnel provides customers with a concrete path that guides them with structure and information through the three buckets of the sales funnel: awareness, consideration and ultimately making a decision.

Read more: https://burlingtonpress.com/2021/08/04/funnel-your-content-marketing-efforts-in-the-right-direction/

4 Best Practices When Using Adobe InDesign

4 Best Practices When Using Adobe InDesign

August 2, 2021

At first glance, you might feel a bit intimidated by Adobe InDesign. That’s certainly understandable considering the wide array of buttons and gadgets. However, keeping these tips in mind will help you leverage the power of InDesign to create print-ready pieces that will enhance your marketing efforts.

Read more: https://burlingtonpress.com/2021/08/02/4-best-practices-when-using-adobe-indesign/

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