Marketing with Burlington Press

Online printers have seemingly made it easy. A few clicks and you never have to talk to anyone. Upload a file, pick a paper stock, click checkout. Three days later a box shows up. For a lot of jobs, that’s genuinely fine.
But how much harder does that “easy” get the moment something actually goes wrong? Try getting an online printer on the phone when your order is off. That’s when it becomes clear who really makes things easy.
Read more: https://burlingtonpress.com/2026/08/25/why-local-still-wins-when-youre-choosing-a-print-partner/

Every business owner scrutinizes expenses, and graphic design is usually first on the chopping block. You know, because someone on your team knows Canva, while someone else can wrangle PowerPoint. Or you find a designer online offering rock-bottom rates.
Sometimes that works out fine.
But the question isn’t really “what did this cost me?” It’s “what is this costing me?” Those aren’t the same questions, and the gap between them is where a lot of businesses lose money without realizing it.
Read more: https://burlingtonpress.com/2026/08/23/the-cheapest-graphic-design-can-become-the-most-expensive/

Artificial intelligence has made it remarkably easy to create something that looks like a professional design. Give an AI tool a prompt and, within seconds, it can generate a logo concept, social media graphic, advertisement, illustration or even the beginnings of an entire visual identity. For businesses that once struggled to create anything beyond a basic template, that can be incredibly useful.
But there is a downside to making design easier to generate. When everyone has access to the same tools, the same prompts and many of the same visual trends, everything can start to look remarkably similar. As more businesses rely on AI-generated imagery and design, standing out visually may actually become harder.
That is exactly why custom, professional graphic design may be more valuable than ever.
 
Read more: https://burlingtonpress.com/2026/08/22/when-everything-starts-to-look-the-same-why-custom-graphic-design-matters-more-in-the-age-of-ai/

When you contact Burlington Press and ask for a quote on 5,000 postcards, we can certainly do that.
But, in reality, most people don’t actually want 5,000 postcards. They want…
50 new customers
More appointments
More registrations for an event
More donations
More qualified leads
More website traffic
Just more sales in general
The postcards are simply one possible way to get there.
For marketing directors and others responsible for generating results, that distinction matters. The question should not always be, “How much will this cost to print?” A better starting point is, “What are we trying to accomplish?” Because once we understand the goal, the best solution may not be 5,000 postcards.
Read more: https://burlingtonpress.com/2026/08/19/stop-buying-print-start-buying-outcomes/

Digital marketing is essential for almost every business today. A strong website, email marketing, social media, search visibility and online advertising can all play important roles in attracting customers and staying connected with them. But there is a difference between using digital marketing and building your entire marketing strategy around it.
For many businesses, digital has gradually become the default. Need more leads? Run an ad. Have an announcement? Post it on social media. Want to stay in touch? Send another email.
The problem is that your competitors are doing exactly the same thing. Digital marketing is no longer the differentiator. It is simply part of the environment in which every business operates.
Read more: https://burlingtonpress.com/2026/08/12/why-digital-marketing-alone-isnt-enough/

It is easy to think of direct mail and digital marketing as two completely separate channels. But that is not necessarily how customers experience marketing.
Someone might receive a postcard, scan a QR code, visit a website and make a purchase online. A catalog might introduce them to a product they later search for on Google. A mailer might remind them about a company they have seen on social media or encourage them to revisit an abandoned purchase.
In other words, direct mail does not have to compete with digital marketing. It can help drive people to it.
Read more: https://burlingtonpress.com/2026/08/11/how-direct-mail-can-drive-online-sales/

Today, community involvement is more important than ever. It helps small businesses connect with the local audience, form strategic partnerships with other brands, and ultimately provide a more rounded, personalized service to customers.
But taking part in local initiatives means getting organized, planning logistics, and ensuring your brand remains visible throughout the event. Here’s where investing in quality printing services can pay off. In this guide, we’ll look at how print materials can help you make your brand more visible, support your reputation, and enhance recognition, ultimately boosting long-term success.
Read more: https://burlingtonpress.com/2026/08/06/print-with-purpose-how-print-materials-help-businesses-make-a-lasting-community-impact/

A political campaign should maintain a recognizable visual identity throughout the election cycle, but that does not mean every piece should look or communicate exactly the same way.
Early materials introduce the candidate. Later materials explain positions, establish credibility, draw contrasts and create urgency. As Election Day approaches, campaign design should become increasingly direct and action-oriented.
The goal is consistency without treating every phase of the campaign as though it has the same objective.
Read more: https://burlingtonpress.com/2026/08/05/how-political-campaign-design-should-change-from-announcement-day-to-election-day/

Canva and artificial intelligence have made it much easier for businesses, nonprofits, and organizations to create their own marketing materials. With a template or a simple prompt, almost anyone can produce a flyer, postcard, brochure, or graphic that looks good on a screen.
But looking good on a screen and being ready for professional printing are two different things.
Files created in Canva or with AI tools can sometimes have incorrect dimensions, missing bleed, low-resolution graphics, unexpected color changes, or limited editability. These issues may not be obvious until the artwork reaches the printer, where they can cause production delays, additional design charges, or disappointing results.
Read more: https://burlingtonpress.com/2026/07/19/canva-ai-files-professional-printing/

More than 40 years after the 1984 presidential election, the Reagan-Bush ’84 campaign identity continues to appear on T-shirts, hats and other merchandise. Many of the people wearing it today were not even alive when the campaign took place.
That raises an interesting political design question: Why do certain campaign identities disappear immediately after Election Day while others remain recognizable for generations?
Read more: https://burlingtonpress.com/2026/07/13/what-the-reagan-bush-84-logo-can-teach-modern-political-campaigns-about-branding/