Marketing with Burlington Press

When you’re developing a brochure, a website, or even a social media graphic, it can be tempting to open up Google, search for an image, and grab the first thing that looks good. It feels quick and easy, especially when you’re on a deadline. But using images from Google without permission is not only risky, it can also land you in serious legal trouble.
Here’s why you should think twice before using Google images in your marketing or design projects, and what you can do instead: https://burlingtonpress.com/2025/07/02/why-you-shouldnt-use-google-images-in-your-design-projects/

With AI tools like Google’s Gemini now showing up in search results, many businesses are wondering if it’s still worth creating blog content that answers common customer questions. The short answer: absolutely. In fact, it’s more important than ever.
Here’s why blogging remains a powerful strategy, even in a world where AI is doing more of the answering: https://burlingtonpress.com/2025/06/25/should-you-still-write-blog-posts-if-ai-is-answering-questions/

Ensuring your website is accessible to everyone isn’t just a nice-to-have, it’s a must-have. Here’s why this matters more than ever: https://burlingtonpress.com/2025/06/22/is-your-website-turning-customers-away-accessibility-might-be-the-reason/

Attending an event or trade show is a big opportunity to put your business in the spotlight. With so many companies competing for attention, the right print marketing materials can help you stand out, attract more visitors, and leave a lasting impression. Here’s a look at the most effective print materials to bring to your next event.
Read more: https://burlingtonpress.com/2025/06/12/what-are-the-best-print-marketing-materials-for-events-or-trade-shows/

When it comes to reaching customers in your community, direct mail is one of the most effective and trusted marketing tools available. But how does direct mail actually work, and why is it such a smart choice for local businesses? Let’s break down the process and explore the benefits.
Read more: https://burlingtonpress.com/2025/06/11/how-does-direct-mail-work-and-how-can-it-help-my-business-grow-locally/

Considering today’s digitally-saturated environment, it’s easy to get lost in the noise. That’s why direct mail stands out as a powerful tool to reconnect with customers who have drifted away. While emails can be overlooked or filtered into spam, a tangible piece of mail captures attention and conveys a sense of personal touch. Let’s dive into advanced strategies for using direct mail to re-engage lapsed customers.
Read more: https://burlingtonpress.com/2025/05/26/bring-back-lost-customers-the-power-of-targeted-direct-mail/

Stand Out, Stay Memorable, and Win Voter Attention
In a crowded election season, political mailers are still one of the most powerful tools for grabbing voter attention. Unlike digital ads that are easy to ignore, a well-designed mail piece shows up right in someone’s hands. But to make an impact, it needs to do more than deliver information—it needs to connect. Here are five creative ideas to help your next political mailer stand out.
Read more: https://burlingtonpress.com/2025/05/19/5-creative-ideas-for-your-next-political-mailer/

Branded giveaways can be a fun and effective way to build brand awareness, but not all swag is worth the investment. You’ve probably seen plenty of cheap pens, keychains, or stress balls that end up forgotten in a drawer or tossed in the trash. If you’re going to put your logo on something, make it something people actually want.
Here are some of the best promotional products that people are happy to receive and more likely to keep using long after the event is over: https://burlingtonpress.com/2025/05/15/the-best-promotional-swag-products-that-people-actually-want-to-keep/

In business, first impressions matter. Often, your brand’s first interaction with a potential customer is visual. Whether it’s your logo, your website, a printed flyer, or a social media post, the quality of your graphic design plays a major role in shaping how your business is perceived.
Unfortunately, many businesses make the mistake of treating design as an afterthought. Maybe a friend offered to help with a logo, or someone in the office dabbles in Photoshop. While that might seem like a cost-saving move at first, amateur design can actually cost you much more in the long run.
Read more: https://burlingtonpress.com/2025/05/14/why-amateur-graphic-design-is-hurting-your-brand-and-what-to-do-about-it/

Your website is often the first impression your business makes. Like any other marketing tool, it can become outdated over time. If your site hasn’t been updated in a while, this is a great time to refresh it. A well-designed and well-functioning website creates a better experience for visitors, which can lead to more traffic, higher engagement, and more conversions.
Here are some effective ways to bring your website up to date: https://burlingtonpress.com/2025/05/07/is-your-website-due-for-a-refresh-here-are-7-ways-to-make-it-look-and-perform-its-best/