Marketing with Burlington Press

In today’s business world, a great website is the most important marketing tool at your disposal. Not only does it keep the doors open to a global audience on a 24/7 basis, but it’ll often form the first point of interaction. A successful website will leave a lasting impression.
While all websites should be unique and tailored to the needs of the business, great sites tend to share a number of attributes. Here are six of the best.
Read more: https://burlingtonpress.com/2019/08/28/the-6-key-elements-of-a-successful-website/

Looking for a tool to increase your brand recognition and keep your company name in front of current and prospective buyers? If you haven’t considered promotional products, maybe it’s time you did.
Promotional products are defined as items with an advertiser’s logo and/or message on them. Usually, they are given away for free, but this doesn’t mean they have little value. On the contrary, promotional items are highly effective tools proven to increase brand recognition and promote positive feelings about the advertiser, increasing the desire to buy.
Read more: https://burlingtonpress.com/2019/08/09/promotional-products-are-you-overlooking-this-powerful-marketing-channel/

If you can pay less for the same product, that’s a good thing, right? Absolutely! That is, as long as you are actually getting the same product you think you are getting. When it comes to online printing companies, consumers too often get duped, thinking that they are getting the same thing for less when, in fact, they are getting a lower value substitute. If you want to order a brochure, a postcard, or a banner, you can order from one of a seemingly infinite number of online printing suppliers and get it for less than you would pay a local printing company. But that lower price comes at a cost. What value are you actually trading off for that cheap online price?
Read more: https://burlingtonpress.com/2019/06/10/dont-be-a-number-3-reasons-to-ditch-online-printers-and-keep-it-local/

Every business wants to stand out for the right reasons. If you’re looking for a cost-effective way to market yourself and your services, custom-branded promotional products are a great idea that can have an enormous impact. Here are 5 reasons your business needs to add promotional giveaways to your marketing strategy.
Read more: https://burlingtonpress.com/2019/05/27/5-reasons-your-business-needs-promotional-products/

Getting started with your very own website? Planning a new WordPress blog and want to ensure you get the most exposure? If so, then this probably isn’t the first article you’ve read about search engine optimization (SEO) tips. Unfortunately, it can be daunting with all the strange lingo and advanced concepts that you might not understand–but don’t fret, it’s actually completely normal to be lost in the world of SEO, especially if you’ve got no prior experience.
So to help you get a better understanding of search engine optimization, and improve your website’s visibility, we’ve put together these five foolproof SEO tips that anyone can do without advanced tools and knowledge. In many ways, you can treat these recommendations as the foundational building blocks for your own SEO education.
Read more: https://burlingtonpress.com/2019/04/26/5-foolproof-seo-tips-anyone-can-do/

If you are running a political campaign, you need to be using direct mail. Sure, radio and television ads are great for reaching a wide audience, but they are not necessarily great for reaching the specific target audience most likely to vote for you. Likewise, email is powerful, especially for campaign follow-ups and ongoing communications, but it’s not great for building name recognition or delivering primary messaging. For political campaigns, direct mail remains critical.
Read more: https://burlingtonpress.com/2018/12/01/5-tips-for-creating-great-political-mail/

When you see “Go Green – Go Paperless” claims on the backs of your bills or the bottoms of your emails, do you believe them? If you said no, you aren’t alone. A new study shows that “Go Paperless – Go Green” claims fall flat among consumers. In fact, such claims have little impact on the choice to switch from paper to online options.
Read more: https://burlingtonpress.com/2018/10/23/study-consumers-arent-fooled-by-go-paperless-go-green-claims/

This might sound like a silly question at first, especially if you have a thriving website that's been active for years. Unfortunately, many people don't understand that domain names and websites are separate entities that co-exist together, and an improperly configured domain name can affect access to your website, email and more.
Read more: https://burlingtonpress.com/2018/04/14/who-owns-your-domain-name/

Website life-cycles vary as technology advances. What was state-of-the-art 5 years ago can look ancient today. And while the prospect of refreshing your website may seem daunting, businesses must be willing to objectively evaluate their sites and determine what changes need to be made. We've put together a list of 7 red flags that indicate your website may need some work, anywhere from minor tweaks to a major overhaul.
Read more: https://burlingtonpress.com/2017/01/20/7-signs-that-your-website-needs-updating/

Your email address should be an asset, not a liability. But, if you're using a Yahoo, AOL, Hotmail or personal Gmail email address to conduct business, you may very well be hurting your company's credibility in the eyes of potential clients. Everything about your company, including that email address, is part of your brand and helps form an impression. So how exactly does a personal email address work against you?
Read on... https://burlingtonpress.com/2016/11/03/is-a-personal-email-address-destroying-your-credibility/