Marketing with Burlington Press

Getting started with your very own website? Planning a new WordPress blog and want to ensure you get the most exposure? If so, then this probably isn’t the first article you’ve read about search engine optimization (SEO) tips. Unfortunately, it can be daunting with all the strange lingo and advanced concepts that you might not understand–but don’t fret, it’s actually completely normal to be lost in the world of SEO, especially if you’ve got no prior experience.
So to help you get a better understanding of search engine optimization, and improve your website’s visibility, we’ve put together these five foolproof SEO tips that anyone can do without advanced tools and knowledge. In many ways, you can treat these recommendations as the foundational building blocks for your own SEO education.
Read more: https://burlingtonpress.com/2019/04/26/5-foolproof-seo-tips-anyone-can-do/

If you are running a political campaign, you need to be using direct mail. Sure, radio and television ads are great for reaching a wide audience, but they are not necessarily great for reaching the specific target audience most likely to vote for you. Likewise, email is powerful, especially for campaign follow-ups and ongoing communications, but it’s not great for building name recognition or delivering primary messaging. For political campaigns, direct mail remains critical.
Read more: https://burlingtonpress.com/2018/12/01/5-tips-for-creating-great-political-mail/

When you see “Go Green – Go Paperless” claims on the backs of your bills or the bottoms of your emails, do you believe them? If you said no, you aren’t alone. A new study shows that “Go Paperless – Go Green” claims fall flat among consumers. In fact, such claims have little impact on the choice to switch from paper to online options.
Read more: https://burlingtonpress.com/2018/10/23/study-consumers-arent-fooled-by-go-paperless-go-green-claims/

This might sound like a silly question at first, especially if you have a thriving website that's been active for years. Unfortunately, many people don't understand that domain names and websites are separate entities that co-exist together, and an improperly configured domain name can affect access to your website, email and more.
Read more: https://burlingtonpress.com/2018/04/14/who-owns-your-domain-name/

Website life-cycles vary as technology advances. What was state-of-the-art 5 years ago can look ancient today. And while the prospect of refreshing your website may seem daunting, businesses must be willing to objectively evaluate their sites and determine what changes need to be made. We've put together a list of 7 red flags that indicate your website may need some work, anywhere from minor tweaks to a major overhaul.
Read more: https://burlingtonpress.com/2017/01/20/7-signs-that-your-website-needs-updating/

Your email address should be an asset, not a liability. But, if you're using a Yahoo, AOL, Hotmail or personal Gmail email address to conduct business, you may very well be hurting your company's credibility in the eyes of potential clients. Everything about your company, including that email address, is part of your brand and helps form an impression. So how exactly does a personal email address work against you?
Read on... https://burlingtonpress.com/2016/11/03/is-a-personal-email-address-destroying-your-credibility/

A video can make a website much more interesting by adding value to your informational content. It can also increase the chance of engagement, interaction and sharing.
If you’re using WordPress, or a similar content management system, then you have the ability to upload a video directly to your website. However, just because you can do something doesn’t necessarily mean you should. In this case, we highly recommend against it.
Don’t worry – that doesn’t mean you can’t have videos on your site. There’s just a better way to add them!
Read more: https://burlingtonpress.com/2016/09/09/why-you-should-never-upload-videos-to-your-website/