Marketing with Burlington Press

What’s the Key to Brand Awareness? Repetition!

September 28, 2020

Before customers can buy from you, they have to be aware of your brand. Whether through direct mail, in-store signage, catalog, or email, your brand must pop up in front of them, prompting a spontaneous purchase, or be part of their thought process when they are evaluating their options as part of a planned decision.

For decades, brand awareness has been the subject of research and study. To what extent does brand awareness influence the final purchase decision? As it turns out, quite a lot.

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