Marketing with Burlington Press

Even in the age of instant messaging and social media, email marketing remains a smart and timely way to reach your customers, build your brand and drive more sales, but how do you walk the fine line between successful email marketing and charges of unwanted spam? How do you navigate the endless stream of new anti-spam legislation, and how do you avoid the severe penalties laid out for violating those consumer protection laws?
Reaching out to your customers via email means walking a delicate line, one with sharp and dangerous drop-offs at every turn. If you want to stay on the right side of the law, you need to find the right balance. Here are five timely tips for successful email marketing in the age of stringent anti-spam legislation.
Read more: https://burlingtonpress.com/2021/06/23/the-fine-line-between-successful-email-marketing-and-unwanted-spam-tips-for-staying-on-the-right-side-of-anti-spam-legislation/

It wasn’t so long ago that marketing collateral was limited to printed brochures, customer case studies, and, perhaps, PowerPoint slides. In today’s world of digital marketing, though, there are many more types of media that can be leveraged to reinforce the message and support the sales process.
Having a good collection of marketing collateral at your disposal helps you convert leads into customers. Whether digital resources such as explainer videos and blog posts or physical resources like flyers and brochures, marketing collateral supports the sales process as a customer journeys from following an advertisement to signing on the dotted line.
The best type of collateral for your company will depend on the type of business you operate. But what is certain is that if you have your collateral prepared, you will have a whole host of material hand to convince the wavering prospect to buy. So, here is a list of the various digital and non-digital marketing collateral you could use to support the sales process.
 
Read more: https://burlingtonpress.com/2021/06/12/10-types-of-business-marketing-collateral-to-increase-conversions/

The first step in any marketing campaign is capturing a consumer’s attention. Unfortunately, this task is more difficult than ever in today’s busy landscape. When people are bombarded with hundreds of images and advertisements a day, it’s hard to make your message stand out. One way to cut through the noise and make a real impact is by engaging people with an immersive experience.
More and more companies have realized the importance of interacting with targets in a tangible, real-life fashion. Meeting consumers in public spaces and engaging with them directly is a great way to get better results for your main initiatives. This hands-on strategy, commonly known as experiential marketing, can help you attract attention, build your customer base, and meet your overarching objectives.
Read more: https://burlingtonpress.com/2021/05/22/engaging-your-customers-with-experiential-marketing/

Content marketing has become a fundamental pillar for online businesses across all niches. Content not only helps build trust but answers important questions your future customers are asking. However, content marketing is subject to change and it is important to stay on top of the strategies working right now. So what content marketing methods should you be attempting?
 
Read more: https://burlingtonpress.com/2021/05/12/5-content-marketing-strategies-working-right-now/

It may sound cliche, but politics is all about perception.
Winning an election is about a lot more than simply being the best candidate or having the best ideas. You need to create a winning strategy that portrays your candidacy in a positive light. Most voters will not know everything about your background and policy positions, and they will base their vote on their vague perceptions of the candidates. Your job as a campaigner is to shape those perceptions to your advantage.
Read more: https://burlingtonpress.com/2021/05/03/politics-is-perception-win-the-election-with-great-graphic-design-marketing/

While business cards, letterhead and envelopes are staples of virtually any business, deciding on the right printed products beyond that can be tricky. With all the available options, it can be difficult to determine which will provide the best return on investment.
Choosing the right print marketing will help increase brand awareness and improve visibility of products or services. Here are some things to consider when deciding which printed products you want to deliver to prospective clients.
Read more: https://burlingtonpress.com/2021/04/17/choosing-the-right-printed-products-for-your-marketing/

Inbound marketing is not a “throw-it-all-against-the-wall-and-see-what-sticks” process. For inbound marketing to work, you need to have a solid strategy your entire team understands. You can’t have your social media team pushing online conversations in one direction, while sales or product development is maneuvering your business in the opposite direction. If you want to ensure your inbound marketing efforts deliver significant ROI, keep the following tips in mind as you create your inbound marketing strategy.
Read more: https://burlingtonpress.com/2021/04/07/optimize-your-inbound-marketing-strategy-for-success/

Marketing brochures have long been part of many a business’ marketing methods. Even in the modern, digital world, many customers like having something physical that they can take away from a meeting or visit — and they’re proven to be good ways of winning new business. If you’ve begun designing a new marketing brochure, or you’re looking to re-vamp an old one to make it more effective, this article will be of great help to you. Read on for five essentials when it comes to putting together an effective marketing brochure.
Read more: https://burlingtonpress.com/2021/03/24/5-essentials-of-an-effective-marketing-brochure/

Having followers or fans engage with your content on social media platforms is vital to your page’s overall success. Increased engagement not only helps place your company in front of a wider audience but also helps to build a more substantial feeling of value in your target audience. And a valued target audience is significantly more loyal and more likely to give your company repeat business.
Although there are many ways to increase engagement metrics (likes, shares, comments) on social media, the easiest way is by asking questions. Here are 25 examples of questions you can ask your social media followers to help increase engagement.
Read more: https://burlingtonpress.com/2021/03/17/25-questions-to-ask-social-media-followers-to-increase-engagement/

Have you reduced your marketing efforts during the COVID-19 pandemic? If you have, you aren’t alone. It’s a normal reaction to slash spending when facing difficult times. But the truth is, many people still need and want what you have to offer during the crisis. You just need to market yourself differently.
Although it may require significant changes to your strategy, there are ample reasons why you should keep advertising your business. Once you’ve decided to keep going, you can implement new marketing strategies that are suitable for the current state of the world.
Read more: https://burlingtonpress.com/2021/03/03/how-to-adjust-your-marketing-during-a-pandemic/