Marketing with Burlington Press

3 Keys For Reaching Today’s Consumers

September 6, 2021

Marketers face a paradox.

Consumers expect your brand to know everything about them – who they are, what they want, and why – and to deliver that at the exact moment they need it. But, at the same time, ad saturation and inbox clutter can fuel resentment. That’s why marketing to today’s consumers demands a new strategy: consumer-first marketing.

How do you meet rising consumer expectations while fulfilling prospects’ hopes for increasingly personalized service? Here are three areas to emphasize:

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