Marketing with Burlington Press
Choosing the Right Printed Products for Your Marketing

Choosing the Right Printed Products for Your Marketing

April 17, 2021

While business cards, letterhead and envelopes are staples of virtually any business, deciding on the right printed products beyond that can be tricky. With all the available options, it can be difficult to determine which will provide the best return on investment.

Choosing the right print marketing will help increase brand awareness and improve visibility of products or services. Here are some things to consider when deciding which printed products you want to deliver to prospective clients.

Read more: https://burlingtonpress.com/2021/04/17/choosing-the-right-printed-products-for-your-marketing/

Optimize Your Inbound Marketing Strategy for Success

Optimize Your Inbound Marketing Strategy for Success

April 7, 2021

Inbound marketing is not a “throw-it-all-against-the-wall-and-see-what-sticks” process. For inbound marketing to work, you need to have a solid strategy your entire team understands. You can’t have your social media team pushing online conversations in one direction, while sales or product development is maneuvering your business in the opposite direction. If you want to ensure your inbound marketing efforts deliver significant ROI, keep the following tips in mind as you create your inbound marketing strategy.

Read more: https://burlingtonpress.com/2021/04/07/optimize-your-inbound-marketing-strategy-for-success/

5 Essentials of an Effective Marketing Brochure

5 Essentials of an Effective Marketing Brochure

March 24, 2021

Marketing brochures have long been part of many a business’ marketing methods. Even in the modern, digital world, many customers like having something physical that they can take away from a meeting or visit — and they’re proven to be good ways of winning new business. If you’ve begun designing a new marketing brochure, or you’re looking to re-vamp an old one to make it more effective, this article will be of great help to you. Read on for five essentials when it comes to putting together an effective marketing brochure.

Read more: https://burlingtonpress.com/2021/03/24/5-essentials-of-an-effective-marketing-brochure/

25 Questions to Ask Social Media Followers to Increase Engagement

25 Questions to Ask Social Media Followers to Increase Engagement

March 17, 2021

Having followers or fans engage with your content on social media platforms is vital to your page’s overall success. Increased engagement not only helps place your company in front of a wider audience but also helps to build a more substantial feeling of value in your target audience. And a valued target audience is significantly more loyal and more likely to give your company repeat business.

Although there are many ways to increase engagement metrics (likes, shares, comments) on social media, the easiest way is by asking questions. Here are 25 examples of questions you can ask your social media followers to help increase engagement.

Read more: https://burlingtonpress.com/2021/03/17/25-questions-to-ask-social-media-followers-to-increase-engagement/

How to Adjust Your Marketing During a Pandemic

How to Adjust Your Marketing During a Pandemic

March 3, 2021

Have you reduced your marketing efforts during the COVID-19 pandemic? If you have, you aren’t alone. It’s a normal reaction to slash spending when facing difficult times. But the truth is, many people still need and want what you have to offer during the crisis. You just need to market yourself differently.

Although it may require significant changes to your strategy, there are ample reasons why you should keep advertising your business. Once you’ve decided to keep going, you can implement new marketing strategies that are suitable for the current state of the world.

Read more: https://burlingtonpress.com/2021/03/03/how-to-adjust-your-marketing-during-a-pandemic/

8 Tips for Using Social Media Effectively

8 Tips for Using Social Media Effectively

February 23, 2021

Social media should be an integral component of your online marketing strategy. Not only is it an effective way to promote newly created content and to increase your brand exposure, it’s a fantastic way to engage with your target audience, which allows you to build brand trust and loyalty, while also developing your brand personality. Not to mention that social media is an effective PR tool when it comes to handling customer complaints or concerns. Keeping all of this in mind, here are eight tips on how to use social media effectively.

Read more: https://burlingtonpress.com/2021/02/23/8-tips-for-using-social-media-effectively/

5 Major Benefits of Small Business Digital Marketing

5 Major Benefits of Small Business Digital Marketing

February 2, 2021

If you think digital marketing is only important for big brands, think again. When opening a small business, an owner may just be worried about getting their first customers through their doors. A key way to do so is through small business digital marketing.

Learn more about the benefits that come with using digital marketing to promote your small business. Get your brand in front of tons of new faces by taking advantage of digital marketing with an agency.

Read more: https://burlingtonpress.com/2021/02/02/5-major-benefits-of-small-business-digital-marketing/

Organic vs Paid Search: Which Gives Better Results?

Organic vs Paid Search: Which Gives Better Results?

January 23, 2021

Trying to get your marketing in order means that your company will have some tough decisions to make. Among these is whether to go with organic vs paid search. When you are just getting into search engine optimization (SEO) and pay per click, these kinds of questions can be daunting. Here we will explain a few of the differences so you can decide which will give you better web traffic results.

Read more: https://burlingtonpress.com/2021/01/23/organic-vs-paid-search-which-gives-better-results/

7 Ways Social Media Can Improve Your SEO

7 Ways Social Media Can Improve Your SEO

December 16, 2020

You have a nice website all set up to market your product, but your web traffic is dismal. How can you drive more consumers to your site to make a purchase? Small and large businesses know how important it is to improve your SEO: you need to get on the first page of search results to even make an impression in this cluttered media landscape. Although there are ways to guarantee your rise in search results, many like ads entail a significant investment. But there are other options! Social media offers a more cost-effective way to improve your SEO and boost your sales.

Read more: https://burlingtonpress.com/2020/12/16/7-ways-social-media-can-improve-your-seo/

5 Methods to Improve Your Digital Content Marketing Strategy

5 Methods to Improve Your Digital Content Marketing Strategy

December 5, 2020

Content marketing is an incredibly useful tool to grow your business. In the age of social media, digital content is shared and consumed like never before, presenting both large and small businesses alike with the ability to access millions of potential buyers that they may not have been able to reach before.

There are many methods of producing content for marketing. If you want to focus on strengthening your digital content strategy but aren’t sure where to start, here are some routes to consider.

Read more: https://burlingtonpress.com/2020/12/05/5-methods-to-improve-your-digital-content-marketing-strategy/

Multi-Channel Marketing: Combining Print With Digital

Multi-Channel Marketing: Combining Print With Digital

November 23, 2020

You can easily double the response rates in your next campaign. How? Double up on media.

By using a combination of both print and digital media (email, social media, mobile sites), you’re likely to increase the effectiveness of your campaigns by 200%. A recent study found a “multiplier effect” which showed marketing effectiveness doubled when combining print, events, and some form of digital media.

Read more: https://burlingtonpress.com/2020/11/23/multi-channel-marketing-combining-print-with-digital/

Using Perceived Value To Enhance Your Brand Marketing

Using Perceived Value To Enhance Your Brand Marketing

October 22, 2020

As a businessperson, you already know that you need to provide value to customers to succeed. How do you do this? You begin by providing a good-quality product or service at a fair price, and offering top-notch customer service. But, you may be overlooking the idea of perceived value and how it can influence your customers’ buying decision.

What is perceived value? In marketing terminology, perceived value is the customers’ evaluation of the quality of a product or service and its ability to meet their needs and expectations, both in relation to the cost and compared to the offerings of your competition.

There are several ways companies can increase the perceived value of their product or service so customers feel that they are getting the best deal. Using these techniques when marketing your brand can significantly improve your bottom line.

Read more: https://burlingtonpress.com/2020/10/22/using-perceived-value-to-enhance-your-brand-marketing/

How Color Theory Can Propel Your Political Campaign to the Podium

How Color Theory Can Propel Your Political Campaign to the Podium

October 11, 2020

The election is right around the corner, and that means for the last handful of months, political candidates and hopefuls have been hot on the political campaign trail. If you think the journey is over, you’ve still got time between now and election day to get more voters on your side.

Everything you will do as a political candidate is calculated and thoroughly thought through right down to the colors you wear and use throughout their campaign. Still not sure what we mean?

Read more: https://burlingtonpress.com/2020/10/11/how-color-theory-can-propel-your-political-campaign-to-the-podium/

What’s the Key to Brand Awareness? Repetition!

What’s the Key to Brand Awareness? Repetition!

September 28, 2020

Before customers can buy from you, they have to be aware of your brand. Whether through direct mail, in-store signage, catalog, or email, your brand must pop up in front of them, prompting a spontaneous purchase, or be part of their thought process when they are evaluating their options as part of a planned decision.

For decades, brand awareness has been the subject of research and study. To what extent does brand awareness influence the final purchase decision? As it turns out, quite a lot.

Read more: https://burlingtonpress.com/2020/09/28/whats-the-key-to-brand-awareness-repetition/

Marketing Psychology: 7 Principles That Influence Consumer Behavior

Marketing Psychology: 7 Principles That Influence Consumer Behavior

September 9, 2020

When you're trying to grow your marketing and branding potential, it's important that you focus on how your consumer thinks. By learning their thought processes and reverse engineering it, your company will be better able to bridge that gap.

This is a vast field of study and one you can thrive at when you learn it. Here's what you should know about marketing psychology and how it can help your business and brand.

Read more: https://burlingtonpress.com/2020/09/09/marketing-psychology-7-principles-that-influence-consumer-behavior/

How Companies Have Successfully Pivoted During the Pandemic

How Companies Have Successfully Pivoted During the Pandemic

September 7, 2020

Statistics show that 40% of the companies that pivoted have increased sales from pre-lockdown levels. How has your business changed as a result of the pandemic? What is your plan to bounce back from the period of uncertainty? Where are you currently seeing the most success within your business? Adapting quickly has saved some businesses from going under and even caused some to thrive in a new, unexpected way.

Read more: https://burlingtonpress.com/2020/09/07/how-companies-have-successfully-pivoted-during-the-pandemic/

What Creates Effective Political Branding Design?

What Creates Effective Political Branding Design?

September 7, 2020

It takes around five to seven brand impressions for individuals to remember a brand. Political branding makes the difference between winning or losing an election. Color improves brand recognition by up to 80 percent. Still, the primary red, white, and blue scheme might not distinguish your brand in the ways you’d hope for. You’ve worked hard on your campaign. You deserve to know what makes a strong political brand design.

Read more: https://burlingtonpress.com/2020/09/07/what-creates-effective-political-branding-design/

5 Crucial Benefits of Local SEO for Small Businesses

5 Crucial Benefits of Local SEO for Small Businesses

August 2, 2020

Getting your business to the top of the search engine results page usually takes a lot of hard work and perseverance. There is an easier way: local SEO. Local search engine optimization (SEO) lets people search for businesses that are closest to them. This makes local SEO one of the best types of SEO for small businesses. But what are the local SEO benefits and how can you make the most of them in your small business SEO?

Here are five benefits of local SEO for your small business.

Read more: https://burlingtonpress.com/2020/08/02/5-crucial-benefits-of-local-seo-for-small-businesses/

Understanding Political Direct Mail

Understanding Political Direct Mail

July 8, 2020

The 21st century has become hyper-political. One culprit people like to blame is political mail. Every voter’s mailbox gets stuffed during the election season.

But are political mailers the culprit? Why do political mailers get a bad reputation, yet get used so much? Let's take a look.

Read more: https://burlingtonpress.com/2020/07/08/understanding-political-direct-mail/

Maximize Your Reach: Combine Print and Digital Media to Grow Your Leads

Maximize Your Reach: Combine Print and Digital Media to Grow Your Leads

June 17, 2020

Are you wary of including print advertising in your modern marketing strategies? With 56% of consumers finding print media trustworthy, growing your presence beyond digital advertising will help customers’ trust. If you’re asking, “Why digital advertising?” because you use print media, digital media offers many advantages over print advertising. Learn how to combine print and digital media to bring in customers and grow your brand.

Read more: https://burlingtonpress.com/2020/06/17/maximize-your-reach-combine-print-and-digital-media-to-grow-your-leads/

Do Pop-Up Ads Still Convert? (And 5 Alternatives For When They Don’t)

Do Pop-Up Ads Still Convert? (And 5 Alternatives For When They Don’t)

June 1, 2020

Years ago, pop-up ads earned a reputation as one of the biggest annoyances of the world wide web. They even led to the creation of a entire genre of software designed to block them. But, ultimately, the ads did serve a purpose by attracting the visitor’s attention and drawing a substantial number of clicks to the people paying for them. But, are they still effective today? Let’s take a look…

Read more: https://burlingtonpress.com/2020/06/01/do-pop-up-ads-still-convert-and-5-alternatives-for-when-they-dont/

3 Active Listening Tips to Build Strong Business Relationships

3 Active Listening Tips to Build Strong Business Relationships

May 28, 2020

With our phones constantly buzzing, our inboxes filling, and so many other things vying for our attention, it can be tough to focus, especially during a rare face-to-face conversation.

But active listening is essential for building strong relationships and showing respect for clients, employees, and more.

Here are a few simple active listening tips you can start using right away.

Read more: https://burlingtonpress.com/2020/05/28/3-active-listening-tips-to-build-strong-business-relationships/

5 Branding Questions to Ask to Define Your Brand Identity

5 Branding Questions to Ask to Define Your Brand Identity

May 9, 2020

A brand is a perception your consumer has of your business. It’s the story your business tells. It’s the story your customers feel when they make a purchase. If you have a business, you might not know what your brand is. A brand is more than just a product. It’s the magical feeling and story you give your customers when they make a purchase. It’s the same reason Coca-Cola is so successful. Their brand is about being happy. If you drink Coca-Cola, you should feel happy. Customers feel transformed because of that product. There are specific branding questions you have to ask about your business. Here are 5 questions you should ask to help identify your brand.

Read more: https://burlingtonpress.com/2020/05/09/5-branding-questions-to-ask-to-define-your-brand-identity/

The Importance of Supporting Small Businesses

The Importance of Supporting Small Businesses

April 27, 2020

Small businesses are important to support even more so now than ever before. By supporting them, you’re helping support local communities and the economy itself. The current outbreak of COVID-19 is having a huge impact across the globe financially and many businesses are finding themselves going bankrupt as a result. As far as small businesses go, the chances of them surviving this pandemic relies greatly on their local customers. But why is it so important to help support small businesses?

Read more: https://burlingtonpress.com/2020/04/27/the-importance-of-supporting-small-businesses/

5 New Ways to Approach Fundraising

5 New Ways to Approach Fundraising

December 30, 2019

Historically, nonprofit organizations have relied on end-of-year appeals to fund the majority of their budgets. But with recent changes in the tax law shifting the benefit away from nonprofit donations in favor of individual and family deductions, end-of year giving has taken a hit.

Nonprofits are feeling the pinch, but don’t despair. Donors still love to help. It’s just that instead of concentrating your efforts on bringing in end-of-year gifts, it’s time to shift your focus to engaging donors differently and boosting fundraising year round. This is actually a good thing. With the right strategy, you can end up with more engaged donors and a more consistent revenue stream.

How do you do that?

Read more: https://burlingtonpress.com/2019/12/30/5-new-ways-to-approach-fundraising/

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