Marketing with Burlington Press

In today’s interconnected and rapidly evolving world, building relationships and networking has transcended its conventional importance and has become a cornerstone for personal and professional success. From career advancement to personal growth, the value inherent in fostering meaningful connections cannot be overstated.

Read more: https://burlingtonpress.com/2023/08/15/small-business-networking-the-power-of-building-relationships/

Developing a nonprofit marketing plan requires careful strategizing and consideration of your organization's goals, target audience, resources, and the approach you will use to achieve your objectives. Here's a step-by-step guide to help you create an effective nonprofit marketing plan.

Read more: https://burlingtonpress.com/2023/08/01/nonprofit-marketing-a-12-step-guide-to-developing-an-effective-marketing-plan/

Promotional products have been a popular marketing strategy for decades, and for good reason. These tangible items imprinted with a company’s logo or message serve as powerful tools to enhance brand visibility and leave a lasting impression on customers. Let’s explore the surprising benefits of promotional products and why businesses of all sizes should consider incorporating them into their marketing campaigns.

Read more: https://burlingtonpress.com/2023/07/24/the-surprising-benefits-of-promotional-products-a-win-win-strategy-for-businesses/

Search engine optimization (SEO) isn’t about tricking search engines into ranking your website higher. In fact, many of the old school “black hat” techniques will penalize your website’s search ranking. Today, SEO for small businesses involves combining high-quality, valuable information for readers with strategic optimization techniques to improve search engine visibility.

Here are 12 steps to help you develop SEO-friendly content: https://burlingtonpress.com/2023/07/19/small-business-seo-12-steps-to-creating-high-quality-content/

It can be difficult to get people’s attention in a crowded mailbox. However, when done correctly, direct mail can be a great way to raise funds and awareness for your nonprofit.

Read more: https://burlingtonpress.com/2023/07/11/how-to-design-an-effective-nonprofit-appeal-mailer/

In the fast-paced world of politics, capturing the attention and support of voters is paramount. A compelling political campaign requires strategic communication tactics that leave a lasting impression. Let’s take a look at the pivotal role that graphic design and direct mail play in shaping successful political campaigns, enabling candidates to connect with their constituents on a deeper level.

Read more: https://burlingtonpress.com/2023/07/08/the-power-of-graphic-design-and-direct-mail-in-political-campaigns-winning-hearts-and-minds/

There’s never been a more competitive time in the world of email marketing and customer outreach. As customers become more selective about the brands they engage with, businesses that regularly use email marketing need to come up with more inventive ways to stand out in recipients’ inboxes. Using unconventional email delivery times is one way to make your messages more noticeable. There are various advantages to sending emails at odd hours and several ways to use timing to your advantage.

Read more: https://burlingtonpress.com/2023/07/07/using-unconventional-email-delivery-times-to-boost-engagement/

The conversion rate of a marketing campaign is the difference between making it a budget burner or a lucrative source of profit for your business. And for many types of online marketing, a landing page is an essential part of driving high conversion rates.

What makes a successful landing page that turns interested visitors into active customers? Countless factors play a role, but here are eight of the most important guidelines to follow.

Read more: https://burlingtonpress.com/2023/06/14/8-essential-guidelines-for-crafting-high-converting-landing-pages/

It’s easy to overlook the power of print marketing and direct mail in today’s high-tech culture. In 2020, almost 33% of Americans reported that maintaining their digital devices had become unmanageable. Meanwhile, USPS research from 2021 revealed that direct mail can be an effective tool for broadening your candidate’s appeal.

A recent survey revealed that three-quarters of millennial voters enjoy getting direct mail. Thirty-eight percent of them visited a website after receiving a relevant ad. Seventy-one percent of Gen X respondents said that direct mail is more personal. People enjoy getting mail, and research from 2021 suggests that direct mailings can be an effective addition to your political marketing campaign.

Read more: https://burlingtonpress.com/2023/06/07/how-direct-mail-and-print-marketing-can-invigorate-your-political-campaign/

In the business world, customer retention is crucial for maintaining a stable customer base and ensuring continued growth. One of the most effective ways to boost customer retention is by using customer feedback. By collecting and analyzing feedback from your customers, you can gain valuable insights into what they value most about your business, as well as areas for improvement. Here are some ways to use customer feedback to boost customer retention.

Read more: https://burlingtonpress.com/2023/05/10/5-ways-to-use-customer-feedback-to-boost-customer-retention/

Optimizing a website’s content and structure to achieve higher rankings in search engine results pages (SERPs) is a crucial element for any successful website. This is commonly referred to as Search Engine Optimization (SEO). One way to improve this process is by utilizing YouTube. Following Google, YouTube is the second-largest search engine in the world. By creating videos relevant to your website’s content, you can rank your website higher in both YouTube and Google search results.

Here are some tips on how to use YouTube to boost your website’s SEO: https://burlingtonpress.com/2023/04/19/how-to-use-youtube-to-boost-your-website-seo/

Do you want more visitors to your website? Are you struggling to keep people on the page? The answer could be that your website lacks user-friendliness. People will leave if they find navigating your website frustrating or confusing, so it’s important to create a good user experience for them. Thankfully, there are solutions to make any website more user friendly.

Read more: https://burlingtonpress.com/2023/04/03/6-ways-to-make-your-website-more-user-friendly/

People choose to wear clothes that make them feel good, and custom-printed apparel has the ability to both please and impress. A natural inclination to get satisfaction from a clothing choice gives you a marketing advantage. You can profit from a unique type of branding that lets you express how you want your customers and clients to see you. Here are seven strategies that can help you choose the best approach for your target audience.

Read more: https://burlingtonpress.com/2023/03/15/7-benefits-of-custom-branded-apparel/

Storytelling is a powerful tool. Anyone who has ever watched a movie or TV show understands that stories can be compelling, engaging, and memorable. But did you know that storytelling also has the power to influence your audience? It can make them more invested in what you’re selling, engage them more with your brand, and help them connect with it on an emotional level — and those are just a few of its many benefits.

Read more: https://burlingtonpress.com/2023/02/20/5-reasons-to-include-storytelling-in-your-marketing-strategy/

Search engine optimization, or SEO, improves your website’s visibility in search engine results. The higher your website ranks on search engine result pages (SERPs), the more organic traffic it will receive. If you want to boost your site’s visibility and get more organic traffic, you need to ensure that your SEO is up-to-date and effective. Here are five proven ways to improve your website’s SEO.

Read more: https://burlingtonpress.com/2023/01/25/5-ways-to-improve-your-websites-seo-in-2023/

Are you using video in your online marketing? If not, you should be. In 2023, online video is expected to account for 82.5% of all web traffic, and 81% of marketers say it has helped them directly increase leads or sales. Video is a powerful marketing tool. It can increase brand awareness and drive sales, but that doesn’t mean it’s easy to get right. If you want the best results from video in your marketing strategy, you must stand out from the pack. Are you doing that? If not, let’s look at ways to use video to engage customers and get more leads and traffic.

Read more: https://burlingtonpress.com/2023/01/04/7-creative-ways-to-harness-the-power-of-video-in-your-marketing/

Google reviews are among the most important factors in local search engine optimization (SEO). In addition to helping potential customers learn more about your business, Google reviews improve your chances of ranking higher in search results. Asking for Google reviews can seem daunting, but it doesn’t have to be. Here are 10 tips to make the process easier — and more effective.

Read more: https://burlingtonpress.com/2022/12/07/10-ways-to-ask-for-google-reviews/

A brand voice can set you apart from your competitors. It’s the way you speak to people and the way you educate and steer them toward your products or services. But how do you develop one?

Think of your brand voice as your business’s unique personality. It’s how you want people to think of your company and what it stands for. It’s the way you want customers to feel when they interact with you or read about you in an article or blog post.

For companies like Apple and Nike, their brand voice is what separates them from other companies that sell similar products. Apple’s brand voice is unique and recognizable, which helps them build loyalty among customers drawn to their products and what they represent. It reinforces what makes their business special and what differentiates them from their competitors.

Let’s look at some ways to create a strong brand voice that resonates with your customers and followers.

Read more: https://burlingtonpress.com/2022/11/09/5-powerful-ways-to-build-your-brand-voice/

Instagram is switching up its priorities. Packing as many hashtags as possible into your captions to maximize visibility is being phased out by new adjustments to content distribution algorithms.

So what’s the answer to increasing engagement? The head of Instagram, Adam Mosseri, has announced that one of the four key areas Instagram will be focusing on is video.

Read more: https://burlingtonpress.com/2022/10/26/forget-hashtags-reels-are-the-future-of-instagram/

Whether you’re a startup or an established small business, email marketing is one of the best ways to build brand awareness and credibility. However, with around 64% of small businesses using email marketing to reach customers, it’s getting harder to stand out in crowded email boxes. You might not have the huge marketing budget of larger businesses, but there’s a lot you can learn from their email campaigns. If you’re a startup looking for guidance or a small business trying to stand out from the crowd, here are seven valuable email marketing lessons you can learn from big brands.

Read more: https://burlingtonpress.com/2022/09/19/7-email-marketing-lessons-big-brands-can-teach-small-businesses/

Political campaigns are long, drawn-out affairs, and even experienced candidates are sure to make a few mistakes along the way. With that being said, too many unforced errors can doom a campaign well before the first votes are cast. Limiting mistakes, especially those relating to marketing and voter outreach, can keep your campaign in the right gear until you’ve successfully crossed the finish line.

Every mistake avoided represents another boost to your chances. As you execute your campaign, here are twelve errors you should be especially focused on avoiding.

Read more: https://burlingtonpress.com/2022/08/28/12-mistakes-to-avoid-with-your-political-campaign-marketing/

As a business owner or marketing professional, you always want to find new ways to reach out to your target market and grow your customer base. One way that you can do this is by starting a blog.

A blog can be a great platform for sharing information about your products or services, as well as news and information from your industry. In addition, a blog can help you build relationships with potential and current customers.

Here are five great benefits of blogging for your business: https://burlingtonpress.com/2022/08/18/5-important-benefits-of-blogging-for-your-business/

Small business marketing budgets are often limited. Whether you’re starting a new business or looking to grow one you’ve been running for years, it’s important to get the best return on investment (ROI). These tips will help you maximize your small business marketing budget.

Read more: https://burlingtonpress.com/2022/08/03/10-tips-to-maximize-your-small-business-marketing-budget/

Electoral campaigns are primarily exercises in human psychology. As a candidate or political consultant, your job is to reach voters with the type of messaging that’s most likely to affect their behavior. The road to the hearts and minds of the electorate is paved with difficult decisions, and you’ll constantly wonder what approach would prove most impactful.

As you develop your electoral strategy, you’ll have to decide whether to use positive or negative marketing. Some campaigns are consistently positive, using optimistic language to inspire the electorate and maximize turnout. Others dip regularly into the bag of dirty tricks, attacking their opponents at every turn. Both approaches can prove successful.

You’ll need to evaluate the unique circumstances of your campaign before settling on an electoral strategy. The nature of the race, the depth of the competition, and the personality of the candidate should all play a role in the decision. It also helps to develop your strategy from a place of knowledge and wisdom. By learning more about positive and negative marketing, you’ll give yourself the best chance to develop an approach that works for you.

Read more: https://burlingtonpress.com/2022/07/18/positive-vs-negative-political-marketing-how-tone-impacts-your-campaign-and-voters/

You may have heard that a lead magnet is a must-have for generating more income for your business. But what is a lead magnet, and how will a lead magnet help you make money? Simply put, a lead magnet is any item that will attract new customers (or leads) to your business. The real beauty of a lead magnet is that it funnels potentially interested parties straight to you, either by them providing you with their contact details or by you putting your contact information and selling points straight into their hands.

Read more: https://burlingtonpress.com/2022/06/29/what-is-a-lead-magnet-and-why-should-you-use-one-for-your-business/