Are you wary of including print advertising in your modern marketing strategies? With 56% of consumers finding print media trustworthy, growing your presence beyond digital advertising will help customers’ trust. If you’re asking, “Why digital advertising?” because you use print media, digital media offers many advantages over print advertising. Learn how to combine print and digital media to bring in customers and grow your brand.
Years ago, pop-up ads earned a reputation as one of the biggest annoyances of the world wide web. They even led to the creation of a entire genre of software designed to block them. But, ultimately, the ads did serve a purpose by attracting the visitor’s attention and drawing a substantial number of clicks to the people paying for them. But, are they still effective today? Let’s take a look…
A brand is a perception your consumer has of your business. It’s the story your business tells. It’s the story your customers feel when they make a purchase. If you have a business, you might not know what your brand is. A brand is more than just a product. It’s the magical feeling and story you give your customers when they make a purchase. It’s the same reason Coca-Cola is so successful. Their brand is about being happy. If you drink Coca-Cola, you should feel happy. Customers feel transformed because of that product. There are specific branding questions you have to ask about your business. Here are 5 questions you should ask to help identify your brand.
Small businesses are important to support even more so now than ever before. By supporting them, you’re helping support local communities and the economy itself. The current outbreak of COVID-19 is having a huge impact across the globe financially and many businesses are finding themselves going bankrupt as a result. As far as small businesses go, the chances of them surviving this pandemic relies greatly on their local customers. But why is it so important to help support small businesses?
Historically, nonprofit organizations have relied on end-of-year appeals to fund the majority of their budgets. But with recent changes in the tax law shifting the benefit away from nonprofit donations in favor of individual and family deductions, end-of year giving has taken a hit.
Nonprofits are feeling the pinch, but don’t despair. Donors still love to help. It’s just that instead of concentrating your efforts on bringing in end-of-year gifts, it’s time to shift your focus to engaging donors differently and boosting fundraising year round. This is actually a good thing. With the right strategy, you can end up with more engaged donors and a more consistent revenue stream.
How do you do that?
In today’s business world, a great website is the most important marketing tool at your disposal. Not only does it keep the doors open to a global audience on a 24/7 basis, but it’ll often form the first point of interaction. A successful website will leave a lasting impression.
While all websites should be unique and tailored to the needs of the business, great sites tend to share a number of attributes. Here are six of the best.
Looking for a tool to increase your brand recognition and keep your company name in front of current and prospective buyers? If you haven’t considered promotional products, maybe it’s time you did.
Promotional products are defined as items with an advertiser’s logo and/or message on them. Usually, they are given away for free, but this doesn’t mean they have little value. On the contrary, promotional items are highly effective tools proven to increase brand recognition and promote positive feelings about the advertiser, increasing the desire to buy.
Every business wants to stand out for the right reasons. If you’re looking for a cost-effective way to market yourself and your services, custom-branded promotional products are a great idea that can have an enormous impact. Here are 5 reasons your business needs to add promotional giveaways to your marketing strategy.
Getting started with your very own website? Planning a new WordPress blog and want to ensure you get the most exposure? If so, then this probably isn’t the first article you’ve read about search engine optimization (SEO) tips. Unfortunately, it can be daunting with all the strange lingo and advanced concepts that you might not understand–but don’t fret, it’s actually completely normal to be lost in the world of SEO, especially if you’ve got no prior experience.
So to help you get a better understanding of search engine optimization, and improve your website’s visibility, we’ve put together these five foolproof SEO tips that anyone can do without advanced tools and knowledge. In many ways, you can treat these recommendations as the foundational building blocks for your own SEO education.
If you are running a political campaign, you need to be using direct mail. Sure, radio and television ads are great for reaching a wide audience, but they are not necessarily great for reaching the specific target audience most likely to vote for you. Likewise, email is powerful, especially for campaign follow-ups and ongoing communications, but it’s not great for building name recognition or delivering primary messaging. For political campaigns, direct mail remains critical.
When you see “Go Green – Go Paperless” claims on the backs of your bills or the bottoms of your emails, do you believe them? If you said no, you aren’t alone. A new study shows that “Go Paperless – Go Green” claims fall flat among consumers. In fact, such claims have little impact on the choice to switch from paper to online options.
A video can make a website much more interesting by adding value to your informational content. It can also increase the chance of engagement, interaction and sharing.
If you’re using WordPress, or a similar content management system, then you have the ability to upload a video directly to your website. However, just because you can do something doesn’t necessarily mean you should. In this case, we highly recommend against it.
Don’t worry – that doesn’t mean you can’t have videos on your site. There’s just a better way to add them!