Marketing with Burlington Press

A good marketing campaign will get the right people talking about your products or services, bring customers to your business, and build a foundation for future business success. Poorly thought out marketing, however, usually does exactly the opposite. Marketing mistakes not only waste your advertising dollars, they can damage your company's reputation and cost you revenue. To avoid causing your company these kinds of problems, you'll want to steer clear of these common marketing mistakes.

Read more: https://burlingtonpress.com/2021/11/10/5-common-marketing-mistakes-to-avoid/

The lifeblood of your business lies in your ability to sell your product or services, but many entrepreneurs struggle to craft a great pitch. To shape a compelling offer, you need to know your customer, make ideas accessible, and pitch benefits that outweigh the perceived cost.

Here are five key components to include when structuring an irresistibly good offer: https://burlingtonpress.com/2021/10/26/5-key-components-of-an-irresistible-offer/

What does your design look like when viewed through the eyes of someone who is color blind? Not everyone can see all colors, but they do need to be able to recognize what different colors can mean on some signs, particularly safety signs and notification signs. While accommodating color blind viewers is not yet a universal requirement to assist those with this disability, many countries do require such an accommodation. This means there is a precedent for constructing design work in this way. If you are asked to design something for color blind viewers, it can be done. Here are some ways you can approach it.

Read more: https://burlingtonpress.com/2021/10/16/designing-for-a-color-blind-audience/

Marketers might not control everything in a business, but they do have a profound influence on the promotion of their products. From branding strategies, advertising, product placement, and more, there are so many options for how to market a product or service. That’s why it is helpful to have a framework to build from, especially one that’s concise and memorable.

Read more: https://burlingtonpress.com/2021/10/09/build-your-brand-with-the-4-ps-of-marketing/

Just like writing, concise designs create a profound impact. And while everyone loves some bells and whistles, there is such a thing as over-designing. This usually occurs when you set out without a distinct direction or a focused design solution. While it is easy (and even fun) to overdo things, ultimately this confuses the viewer and produces a muddled result.

Want to keep your concepts as sharp as possible? These tips will help.

Read more: https://burlingtonpress.com/2021/10/03/how-to-avoid-the-temptation-to-over-design/

Is rebranding just a marketing ploy, something time consuming, or simply cliché? Perhaps you think rebranding sounds fun but isn’t worth the time or hassle. You may want to think again.

Read more: https://burlingtonpress.com/2021/09/28/5-reasons-to-consider-a-rebrand-for-your-business/

Marketers face a paradox.

Consumers expect your brand to know everything about them – who they are, what they want, and why – and to deliver that at the exact moment they need it. But, at the same time, ad saturation and inbox clutter can fuel resentment. That’s why marketing to today’s consumers demands a new strategy: consumer-first marketing.

How do you meet rising consumer expectations while fulfilling prospects’ hopes for increasingly personalized service? Here are three areas to emphasize: https://burlingtonpress.com/2021/09/06/3-keys-for-reaching-todays-consumers/

In our information-saturated society, there are over 60 billion messages shared on digital platforms each day. The average person is exposed to between 4,000 and 10,000 ads daily. Whether you’re promoting a brand, a service, or yourself, you need a communication tool that packages your message in a concise, riveting way. That’s why marketing Hook Points are essential.

Read more: https://burlingtonpress.com/2021/08/28/marketing-hook-points-how-to-stand-out-in-a-3-second-world/

You have an upcoming marketing or sales campaign and want promotional materials that have the right combination of imaging, color, design, and narrative to make the biggest impact on your customers. How can you design the right balance for your materials to make that impact?

Read more: https://burlingtonpress.com/2021/08/17/the-power-of-simplicity-in-marketing/

Have you taken a close look at your company logo lately? Does it look like it came straight out of the 1970s, or have you kept it up-to-date? An outdated logo can make you look stagnant and stale in the minds of prospective customers. To combat this effect, many companies redesign their logos every so often to keep them fresh. If your company is considering a logo update, here are some tips to help.

Read more: https://burlingtonpress.com/2021/08/09/3-foolproof-ways-to-create-a-great-company-logo/

No matter what you sell or who you are selling to, the principles for marketing success are the same. There are three components to marketing, for anything, anywhere, at any price, to anyone. Every business requires three equal components to prosper...

Read more: https://burlingtonpress.com/2021/08/06/the-marketing-results-triangle-message-media-market/

Every journey starts with a step in the right direction, and then continues with another step after that. Creating a journey, or path, for your customer to follow is one way that modern marketers can engage with their audience through every step ⁠— from prospect to devoted brand advocate. The sales funnel provides customers with a concrete path that guides them with structure and information through the three buckets of the sales funnel: awareness, consideration and ultimately making a decision.

Read more: https://burlingtonpress.com/2021/08/04/funnel-your-content-marketing-efforts-in-the-right-direction/

At first glance, you might feel a bit intimidated by Adobe InDesign. That’s certainly understandable considering the wide array of buttons and gadgets. However, keeping these tips in mind will help you leverage the power of InDesign to create print-ready pieces that will enhance your marketing efforts.

Read more: https://burlingtonpress.com/2021/08/02/4-best-practices-when-using-adobe-indesign/

There is no doubt that we live in the Internet age. Phone calls and in-person meetings have been replaced by email, instant messaging and Zoom conferences.

So you might think that the digital age and the embrace of technology would have been the final death knell for direct mail, but there has been an interesting resurgence in the world of direct mail marketing. And, ironically, the Internet has helped to create the current rise.

The sensory overload created by the information superhighway has caused many consumers to simply ignore the contents of their email inboxes, scouring dozens of messages in a matter of minutes and trashing all but the most critical.

Business owners and marketers that want to break through the noise of the Internet, so they can be heard, need to hit their customers where they live — literally. There is no better way to accomplish that goal than with a great direct mail marketing campaign.

Read more: https://burlingtonpress.com/2021/07/31/why-and-how-savvy-marketers-still-use-direct-mail-in-the-age-of-the-internet/

The consumer market of 2021 is very different than it was even 10 or 15 years ago. In recent years, we have seen an explosion of new brands, platforms, and audience segments. This can present obstacles to creating a marketing strategy that will grow your business. And in this highly competitive environment, marketing mistakes can lead to wasted time and money, or worse. So let’s take a look at 3 common pitfalls that will derail your marketing efforts.

Read more: https://burlingtonpress.com/2021/07/20/3-common-mistakes-that-will-derail-your-companys-marketing-strategy/

Integrating and utilizing digital marketing is a great way to give your business an edge over your competition. Digital marketing is an essential strategy in the workplace, as it allows you to broaden the outreach of your company by giving you access to a vast audience. So it’s a good idea to routinely look for ways to improve your digital marketing strategy as it will increase your consumer base and provide your business with great growth potential. Here are a few simple tips to help you improve your digital marketing strategy.

Read more: https://burlingtonpress.com/2021/07/13/5-ways-to-improve-your-digital-marketing-strategy/

In today’s commercial climate, a professional, well-maintained website can be a business’s biggest asset. WordPress is a great option for companies that want to create a quality website with a variety of essential features. Unfortunately, many business owners mistakenly believe that they can let their site run on autopilot once they’ve gone online. In reality, a WordPress site requires regular updates and maintenance to optimize its value for a company. If you’re like most business owners, then installing the newest plugins and warding off cybersecurity threats can be too much work. After all, you’re probably more focused on your actual job than the daily requirements of site management. That’s why a WordPress maintenance plan is such an essential feature. With a professional service watching out for your site, you’ll be able to concentrate fully on your areas of expertise.

Read more: https://burlingtonpress.com/2021/07/01/managed-website-hosting-the-importance-of-wordpress-maintenance-plans/

Even in the age of instant messaging and social media, email marketing remains a smart and timely way to reach your customers, build your brand and drive more sales, but how do you walk the fine line between successful email marketing and charges of unwanted spam? How do you navigate the endless stream of new anti-spam legislation, and how do you avoid the severe penalties laid out for violating those consumer protection laws?

Reaching out to your customers via email means walking a delicate line, one with sharp and dangerous drop-offs at every turn. If you want to stay on the right side of the law, you need to find the right balance. Here are five timely tips for successful email marketing in the age of stringent anti-spam legislation.

Read more: https://burlingtonpress.com/2021/06/23/the-fine-line-between-successful-email-marketing-and-unwanted-spam-tips-for-staying-on-the-right-side-of-anti-spam-legislation/

It wasn’t so long ago that marketing collateral was limited to printed brochures, customer case studies, and, perhaps, PowerPoint slides. In today’s world of digital marketing, though, there are many more types of media that can be leveraged to reinforce the message and support the sales process.

Having a good collection of marketing collateral at your disposal helps you convert leads into customers. Whether digital resources such as explainer videos and blog posts or physical resources like flyers and brochures, marketing collateral supports the sales process as a customer journeys from following an advertisement to signing on the dotted line.

The best type of collateral for your company will depend on the type of business you operate. But what is certain is that if you have your collateral prepared, you will have a whole host of material hand to convince the wavering prospect to buy. So, here is a list of the various digital and non-digital marketing collateral you could use to support the sales process.

Read more: https://burlingtonpress.com/2021/06/12/10-types-of-business-marketing-collateral-to-increase-conversions/

The first step in any marketing campaign is capturing a consumer’s attention. Unfortunately, this task is more difficult than ever in today’s busy landscape. When people are bombarded with hundreds of images and advertisements a day, it’s hard to make your message stand out. One way to cut through the noise and make a real impact is by engaging people with an immersive experience.

More and more companies have realized the importance of interacting with targets in a tangible, real-life fashion. Meeting consumers in public spaces and engaging with them directly is a great way to get better results for your main initiatives. This hands-on strategy, commonly known as experiential marketing, can help you attract attention, build your customer base, and meet your overarching objectives.

Read more: https://burlingtonpress.com/2021/05/22/engaging-your-customers-with-experiential-marketing/

Content marketing has become a fundamental pillar for online businesses across all niches. Content not only helps build trust but answers important questions your future customers are asking. However, content marketing is subject to change and it is important to stay on top of the strategies working right now. So what content marketing methods should you be attempting?

Read more: https://burlingtonpress.com/2021/05/12/5-content-marketing-strategies-working-right-now/

It may sound cliche, but politics is all about perception.

Winning an election is about a lot more than simply being the best candidate or having the best ideas. You need to create a winning strategy that portrays your candidacy in a positive light. Most voters will not know everything about your background and policy positions, and they will base their vote on their vague perceptions of the candidates. Your job as a campaigner is to shape those perceptions to your advantage.

Read more: https://burlingtonpress.com/2021/05/03/politics-is-perception-win-the-election-with-great-graphic-design-marketing/

While business cards, letterhead and envelopes are staples of virtually any business, deciding on the right printed products beyond that can be tricky. With all the available options, it can be difficult to determine which will provide the best return on investment.

Choosing the right print marketing will help increase brand awareness and improve visibility of products or services. Here are some things to consider when deciding which printed products you want to deliver to prospective clients.

Read more: https://burlingtonpress.com/2021/04/17/choosing-the-right-printed-products-for-your-marketing/

Inbound marketing is not a “throw-it-all-against-the-wall-and-see-what-sticks” process. For inbound marketing to work, you need to have a solid strategy your entire team understands. You can’t have your social media team pushing online conversations in one direction, while sales or product development is maneuvering your business in the opposite direction. If you want to ensure your inbound marketing efforts deliver significant ROI, keep the following tips in mind as you create your inbound marketing strategy.

Read more: https://burlingtonpress.com/2021/04/07/optimize-your-inbound-marketing-strategy-for-success/

Marketing brochures have long been part of many a business’ marketing methods. Even in the modern, digital world, many customers like having something physical that they can take away from a meeting or visit — and they’re proven to be good ways of winning new business. If you’ve begun designing a new marketing brochure, or you’re looking to re-vamp an old one to make it more effective, this article will be of great help to you. Read on for five essentials when it comes to putting together an effective marketing brochure.

Read more: https://burlingtonpress.com/2021/03/24/5-essentials-of-an-effective-marketing-brochure/