Marketing with Burlington Press
Our blog and podcast offer print and marketing industry insights based on our 30+ years of experience. Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat
Episodes

Tuesday Mar 04, 2025
Designing for Print vs. Screen: Key Differences and Best Practices
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
Graphic design isn’t one-size-fits-all. The way you design for print is different from how you design for screens, and knowing the differences can make or break your project. While the core principles of good design remain the same, factors like resolution, color, typography, and layout vary depending on whether your final product is printed or digital. Understanding these distinctions helps ensure your message looks great and functions properly, no matter the medium.
Read more: https://burlingtonpress.com/2025/03/04/designing-for-print-vs-screen-key-differences-and-best-practices/

Sunday Mar 02, 2025
Building Better Websites: Why We Trust WordPress
Sunday Mar 02, 2025
Sunday Mar 02, 2025
At Burlington Press, we understand that a website is more than just an online presence. It’s a vital tool for businesses, nonprofits, and political campaigns to connect with their audience, showcase their brand, and drive action. That’s why we build our websites using WordPress, the world’s most popular content management system (CMS). With its combination of user-friendliness, flexibility, and robust features, WordPress empowers our clients to have a website that not only looks great but also performs efficiently.
Here’s why WordPress is our platform of choice: https://burlingtonpress.com/2025/03/02/building-better-websites-why-we-trust-wordpress/

Sunday Feb 16, 2025
Understanding 10 Key Metrics in Google Analytics: A Guide for Marketers
Sunday Feb 16, 2025
Sunday Feb 16, 2025
Google Analytics is a powerful tool that provides valuable insights into website performance, user behavior, and marketing effectiveness. However, the abundance of metrics can be overwhelming. Understanding these 10 key Google Analytics metrics will help marketers make data-driven decisions to optimize their strategies.
Read more: https://burlingtonpress.com/2025/02/16/understanding-10-key-metrics-in-google-analytics-a-guide-for-marketers/

Wednesday Feb 12, 2025
7 Direct Mail Marketing Mistakes to Avoid
Wednesday Feb 12, 2025
Wednesday Feb 12, 2025
Direct mail marketing remains a powerful tool in an increasingly digital world, offering a tangible and personal connection with your audience. However, many businesses make critical mistakes that can lead to disappointing results. Here are some of the most common pitfalls to avoid when running a direct mail campaign.
Read more: https://burlingtonpress.com/2025/02/12/7-direct-mail-marketing-mistakes-to-avoid/

Saturday Feb 01, 2025
Is Your Website Falling Short? 6 Critical Design Mistakes to Avoid
Saturday Feb 01, 2025
Saturday Feb 01, 2025
Your website is often the first impression potential customers have of your brand. Yet, many sites fall into pitfalls that make it hard for visitors to engage or convert. Let’s explore 6 common website mistakes, and how to avoid them.
Read more: https://burlingtonpress.com/2025/02/01/is-your-website-falling-short-6-critical-design-mistakes-to-avoid/

Saturday Jan 25, 2025
Bridging the Gap: Integrating Print Marketing with Your Digital Marketing Strategy
Saturday Jan 25, 2025
Saturday Jan 25, 2025
By integrating print marketing with your digital efforts, you can expand your reach, strengthen your brand, and maximize your return on investment (ROI). Here’s how to seamlessly combine these two powerful tools.
Read more: https://burlingtonpress.com/2025/01/25/bridging-the-gap-integrating-print-marketing-with-your-digital-marketing-strategy/

Thursday Jan 16, 2025
Thursday Jan 16, 2025
Building a loyal customer base is essential for the development and sustainability of any business. Loyal customers are more likely to purchase from a business again, recommend it to others, and provide valuable feedback. However, in today’s world, customers are constantly bombarded with information and options, making it difficult for businesses to stand out and create loyalty.
Read more: https://burlingtonpress.com/2025/01/16/unlocking-customer-loyalty-why-educating-your-customers-is-crucial-for-growth-and-success/

Tuesday Jan 07, 2025
Turning Your Blog Into A Podcast: Expand Your Reach And Accessibility
Tuesday Jan 07, 2025
Tuesday Jan 07, 2025
Content consumption is evolving. People are constantly seeking ways to absorb information on the go—whether during a morning commute, while exercising, or simply multitasking at home. If you’ve been writing blog posts to share your insights, expertise, or company updates, turning your blog into a podcast could be the next big step to amplify your message and reach a broader audience.
Read more: https://burlingtonpress.com/2025/01/07/turning-your-blog-into-a-podcast-expand-your-reach-and-accessibility/

Friday Dec 27, 2024
Improve Email Marketing Copy Using Sensory Language
Friday Dec 27, 2024
Friday Dec 27, 2024
If you’re struggling with low open rates and click-throughs in your email marketing campaigns, the problem might be with your copy rather than your core message or design. While there are many ways to enhance your messages, one powerful method is using sensory language. Sensory language involves using words that appeal to the five senses – sight, sound, smell, taste, and touch. Adding these sensory details can make your emails more engaging and memorable, tapping into readers’ emotions and boosting your engagement rates. To make the most of sensory language in your emails, keep the following techniques in mind. Industry-specific examples are included to inspire and guide you in incorporating this kind of copy into your own campaigns.
Read more: https://burlingtonpress.com/2024/12/27/improve-email-marketing-copy-using-sensory-language/

Saturday Dec 14, 2024
Boosting Your Online Visibility: Proven SEO Strategies for Small Businesses
Saturday Dec 14, 2024
Saturday Dec 14, 2024
Enhancing the search engine optimization (SEO) of your small business website requires a strategic approach to improve search rankings and user engagement.
Here are 5 recommendations: https://burlingtonpress.com/2024/12/14/boosting-your-online-visibility-proven-seo-strategies-for-small-businesses/