Marketing with Burlington Press

The election is right around the corner, and that means for the last handful of months, political candidates and hopefuls have been hot on the political campaign trail. If you think the journey is over, you’ve still got time between now and election day to get more voters on your side.
Everything you will do as a political candidate is calculated and thoroughly thought through right down to the colors you wear and use throughout their campaign. Still not sure what we mean?
Read more: https://burlingtonpress.com/2020/10/11/how-color-theory-can-propel-your-political-campaign-to-the-podium/

Before customers can buy from you, they have to be aware of your brand. Whether through direct mail, in-store signage, catalog, or email, your brand must pop up in front of them, prompting a spontaneous purchase, or be part of their thought process when they are evaluating their options as part of a planned decision.
For decades, brand awareness has been the subject of research and study. To what extent does brand awareness influence the final purchase decision? As it turns out, quite a lot.
Read more: https://burlingtonpress.com/2020/09/28/whats-the-key-to-brand-awareness-repetition/

When you're trying to grow your marketing and branding potential, it's important that you focus on how your consumer thinks. By learning their thought processes and reverse engineering it, your company will be better able to bridge that gap.
This is a vast field of study and one you can thrive at when you learn it. Here's what you should know about marketing psychology and how it can help your business and brand.
Read more: https://burlingtonpress.com/2020/09/09/marketing-psychology-7-principles-that-influence-consumer-behavior/

Statistics show that 40% of the companies that pivoted have increased sales from pre-lockdown levels. How has your business changed as a result of the pandemic? What is your plan to bounce back from the period of uncertainty? Where are you currently seeing the most success within your business? Adapting quickly has saved some businesses from going under and even caused some to thrive in a new, unexpected way.
Read more: https://burlingtonpress.com/2020/09/07/how-companies-have-successfully-pivoted-during-the-pandemic/

It takes around five to seven brand impressions for individuals to remember a brand. Political branding makes the difference between winning or losing an election. Color improves brand recognition by up to 80 percent. Still, the primary red, white, and blue scheme might not distinguish your brand in the ways you’d hope for. You’ve worked hard on your campaign. You deserve to know what makes a strong political brand design.
Read more: https://burlingtonpress.com/2020/09/07/what-creates-effective-political-branding-design/

Getting your business to the top of the search engine results page usually takes a lot of hard work and perseverance. There is an easier way: local SEO. Local search engine optimization (SEO) lets people search for businesses that are closest to them. This makes local SEO one of the best types of SEO for small businesses. But what are the local SEO benefits and how can you make the most of them in your small business SEO?
Here are five benefits of local SEO for your small business.
Read more: https://burlingtonpress.com/2020/08/02/5-crucial-benefits-of-local-seo-for-small-businesses/

The 21st century has become hyper-political. One culprit people like to blame is political mail. Every voter’s mailbox gets stuffed during the election season.
But are political mailers the culprit? Why do political mailers get a bad reputation, yet get used so much? Let's take a look.
Read more: https://burlingtonpress.com/2020/07/08/understanding-political-direct-mail/

Are you wary of including print advertising in your modern marketing strategies? With 56% of consumers finding print media trustworthy, growing your presence beyond digital advertising will help customers’ trust. If you’re asking, “Why digital advertising?” because you use print media, digital media offers many advantages over print advertising. Learn how to combine print and digital media to bring in customers and grow your brand.
Read more: https://burlingtonpress.com/2020/06/17/maximize-your-reach-combine-print-and-digital-media-to-grow-your-leads/

Years ago, pop-up ads earned a reputation as one of the biggest annoyances of the world wide web. They even led to the creation of a entire genre of software designed to block them. But, ultimately, the ads did serve a purpose by attracting the visitor’s attention and drawing a substantial number of clicks to the people paying for them. But, are they still effective today? Let’s take a look…
Read more: https://burlingtonpress.com/2020/06/01/do-pop-up-ads-still-convert-and-5-alternatives-for-when-they-dont/

With our phones constantly buzzing, our inboxes filling, and so many other things vying for our attention, it can be tough to focus, especially during a rare face-to-face conversation.
But active listening is essential for building strong relationships and showing respect for clients, employees, and more.
Here are a few simple active listening tips you can start using right away.
Read more: https://burlingtonpress.com/2020/05/28/3-active-listening-tips-to-build-strong-business-relationships/