Marketing with Burlington Press

Google Analytics is a powerful tool that provides valuable insights into website performance, user behavior, and marketing effectiveness. However, the abundance of metrics can be overwhelming. Understanding these 10 key Google Analytics metrics will help marketers make data-driven decisions to optimize their strategies.
Read more: https://burlingtonpress.com/2025/02/16/understanding-10-key-metrics-in-google-analytics-a-guide-for-marketers/

Direct mail marketing remains a powerful tool in an increasingly digital world, offering a tangible and personal connection with your audience. However, many businesses make critical mistakes that can lead to disappointing results. Here are some of the most common pitfalls to avoid when running a direct mail campaign.
Read more: https://burlingtonpress.com/2025/02/12/7-direct-mail-marketing-mistakes-to-avoid/

Your website is often the first impression potential customers have of your brand. Yet, many sites fall into pitfalls that make it hard for visitors to engage or convert. Let’s explore 6 common website mistakes, and how to avoid them.
Read more: https://burlingtonpress.com/2025/02/01/is-your-website-falling-short-6-critical-design-mistakes-to-avoid/

By integrating print marketing with your digital efforts, you can expand your reach, strengthen your brand, and maximize your return on investment (ROI). Here’s how to seamlessly combine these two powerful tools.
Read more: https://burlingtonpress.com/2025/01/25/bridging-the-gap-integrating-print-marketing-with-your-digital-marketing-strategy/

Building a loyal customer base is essential for the development and sustainability of any business. Loyal customers are more likely to purchase from a business again, recommend it to others, and provide valuable feedback. However, in today’s world, customers are constantly bombarded with information and options, making it difficult for businesses to stand out and create loyalty.
Read more: https://burlingtonpress.com/2025/01/16/unlocking-customer-loyalty-why-educating-your-customers-is-crucial-for-growth-and-success/

Content consumption is evolving. People are constantly seeking ways to absorb information on the go—whether during a morning commute, while exercising, or simply multitasking at home. If you’ve been writing blog posts to share your insights, expertise, or company updates, turning your blog into a podcast could be the next big step to amplify your message and reach a broader audience.
Read more: https://burlingtonpress.com/2025/01/07/turning-your-blog-into-a-podcast-expand-your-reach-and-accessibility/

If you’re struggling with low open rates and click-throughs in your email marketing campaigns, the problem might be with your copy rather than your core message or design. While there are many ways to enhance your messages, one powerful method is using sensory language. Sensory language involves using words that appeal to the five senses – sight, sound, smell, taste, and touch. Adding these sensory details can make your emails more engaging and memorable, tapping into readers’ emotions and boosting your engagement rates. To make the most of sensory language in your emails, keep the following techniques in mind. Industry-specific examples are included to inspire and guide you in incorporating this kind of copy into your own campaigns.
Read more: https://burlingtonpress.com/2024/12/27/improve-email-marketing-copy-using-sensory-language/

Enhancing the search engine optimization (SEO) of your small business website requires a strategic approach to improve search rankings and user engagement.
Here are 5 recommendations: https://burlingtonpress.com/2024/12/14/boosting-your-online-visibility-proven-seo-strategies-for-small-businesses/

The end of the year is a crucial time for nonprofit organizations. With a significant percentage of donations coming in during this period, it’s essential to maximize the impact of this generosity. But how do you ensure these one-time donors become long-term supporters of your mission? Here are proven strategies to foster lasting relationships with your donors.
Read more: https://burlingtonpress.com/2024/12/10/10-strategies-to-turn-end-of-year-donors-into-long-term-supporters/

Standing out is essential for businesses looking to build brand awareness and engage customers. One powerful tool to achieve this is branded promotional products. From custom pens to stylish apparel, these tangible items serve as walking advertisements, creating lasting impressions and fostering brand loyalty.
Here’s how leveraging branded promotional products can boost your marketing efforts and drive results.
Read more: https://burlingtonpress.com/2024/12/04/maximizing-your-marketing-reach-with-branded-promotional-products/