Marketing with Burlington Press

Great marketing is not about pressure. It is about matching how people naturally decide. The brain looks for anchors, contrast, and simple choices, then leans into what already feels like ours. This guide turns nine proven psychology principles into practical steps for your website, pricing, email, and direct mail. Apply them with honesty and clarity to reduce friction, build confidence, and turn more interest into action.
Read more: https://burlingtonpress.com/2025/08/24/9-psychology-principles-that-quietly-boost-marketing-conversions/

A political brand is the story voters tell themselves about you. It lives in every yard sign, stump speech, mailer, and social post. When that story is clear, consistent, and credible, voters remember it and repeat it. Let’s talk about who you are, what you say, how you show up, and what you deliver.
Read more: https://burlingtonpress.com/2025/08/14/6-steps-to-an-effective-political-brand/

Picture this. Your nonprofit is halfway through a major fundraising drive, and donations are coming in steadily but slowly. Then, you put a large printed fundraising thermometer in the lobby and at the next community event. Donors can see the progress every time they walk by, and something clicks. Suddenly, contributions start coming in faster because people can literally watch the total rise toward the goal.
While digital fundraising platforms are important, there is something uniquely powerful about printed materials in motivating donors. Print fundraising tools for nonprofits have a way of sparking excitement and making people feel connected to a cause in a physical, immediate way.
Read more: https://burlingtonpress.com/2025/08/11/fundraising-thermometers-raffle-tickets-and-more-print-tools-that-motivate-donors/

Running for office means more than putting your name on the ballot. Voters need to know who you are, what you believe in, and why they should trust you. That all comes down to how you present your campaign.
Your campaign brand is more than a logo or a slogan. It’s the overall impression you leave with voters. It’s how you sound, how you look, and how consistent your message is across everything you share. If any of that feels off or disorganized, people notice. And when they’re choosing between you and another candidate, that impression can make all the difference.
Here are six common marketing mistakes that weaken political campaigns and what you can do to avoid them: https://burlingtonpress.com/2025/08/05/how-to-build-a-stronger-political-campaign-brand-6-marketing-missteps-to-avoid/

Think political marketing is all digital these days? Think again.
While social media ads and online outreach may dominate conversations, one of the most effective tools in modern political campaigns is still direct mail. From building credibility to reaching voters of all ages, political direct mail continues to outperform digital ads in key areas.
Read more: https://burlingtonpress.com/2025/08/04/why-direct-mail-wins-elections/

Are you currently deciding between hiring a professional graphic designer or attempting a do-it-yourself approach with Canva? When it comes to your small business branding and marketing materials, it can be a confusing and overwhelming subject. Thankfully, this quick guide will provide the answers you need.
Read more: https://burlingtonpress.com/2025/08/02/should-you-use-canva-or-hire-a-professional-designer/

You’ve put time and money into printed materials like postcards, brochures, or flyers, but the results are underwhelming. If your print marketing isn’t driving responses or engagement, the problem might not be the medium itself. More often, it’s a combination of unclear messaging, poor design, or mismatched strategy.
Read more: https://burlingtonpress.com/2025/08/01/why-your-printing-is-missing-the-mark-and-how-you-can-fix-it/

Running for office in a down-ballot race can be a challenge. These positions, such as school board, city council, or township committee, often receive little media attention and are easy for voters to overlook. With limited funds and even more limited visibility, candidates need smart strategies to get noticed.
Print marketing can be one of the most effective tools in your campaign toolkit. It builds trust, reinforces your message, and helps you stand out in a crowded election season. And with the right approach, it doesn’t have to cost a fortune.
Here’s how you can use affordable print marketing to make a big impression, even on a small budget.
Read more: https://burlingtonpress.com/2025/07/31/print-marketing-for-down-ballot-races-standing-out-without-a-big-budget/

When your nonprofit organization or community event needs to stand out, custom apparel can be a powerful tool. Whether you’re planning a fundraiser, rally, 5K, volunteer event, or gala, the right clothing helps promote your cause, unify your team, and spread awareness in a memorable way. But not all custom apparel is created equal. Some items work better for specific audiences, climates, or event types. This guide will walk you through the top custom apparel ideas for nonprofits and events, with tips to help you make the right choices for your goals and your budget.
Read more: https://burlingtonpress.com/2025/07/20/top-custom-apparel-ideas-for-nonprofits-and-events/

First impressions matter, especially when you’re trying to build lasting relationships with customers, donors, or employees. While emails and digital content can introduce someone to your brand, nothing beats the impact of a well-designed, physical welcome kit.
For small businesses and nonprofits alike, branded welcome kits are a creative and practical way to build trust, reinforce your identity, and make new contacts feel appreciated right from the start.
So what exactly is a branded welcome kit? Why should you invest in one? And what should it include?
Let’s break it down: https://burlingtonpress.com/2025/07/19/why-your-business-should-create-a-branded-welcome-kit-and-what-to-include/