Marketing with Burlington Press
Our blog and podcast offer print and marketing industry insights based on our 30+ years of experience. Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat
Episodes

Monday Sep 22, 2025
Digital Ad Metrics Have a Trust Problem. Print and Direct Mail Don’t.
Monday Sep 22, 2025
Monday Sep 22, 2025
If you buy media, you know the feeling. Dashboards glow with impressions, reach, and view rates. But can you actually prove those numbers describe what real people saw and did? With the biggest digital platforms, the uncomfortable answer is often no. And courts, regulators, and independent audits keep revealing why.
Read more: https://burlingtonpress.com/2025/09/22/digital-ad-metrics-vs-direct-mail-trust/

Monday Sep 15, 2025
Turning Event Attendees into Donors with Follow-Up Print Campaigns
Monday Sep 15, 2025
Monday Sep 15, 2025
Nonprofit events are a lot of work. You book the venue, gather sponsors, plan the program, and spend weeks making sure every detail goes smoothly. When the night is over, you breathe a sigh of relief and maybe even celebrate a little. But here’s the truth: the event itself is only half the job. The real opportunity begins after the last guest leaves.
Read more: https://burlingtonpress.com/2025/09/15/nonprofit-event-donor-conversion/

Wednesday Sep 10, 2025
Direct Mail vs. Facebook Ads: 5 Reasons Direct Mail Wins
Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
If you’re deciding where your next marketing dollar should go, compare how each channel actually performs. Facebook ads can be noisy, crowded, and increasingly expensive. Direct mail, on the other hand, is tangible, targeted, and, when done right, remarkably effective. Here are five evidence-backed reasons direct mail is often the smarter bet than Facebook ads.
Read more: https://burlingtonpress.com/2025/09/10/direct-mail-vs-facebook-ads-5-reasons-direct-mail-wins/

Monday Sep 08, 2025
The Political Direct Mail Advantage: A 2025 Field Guide
Monday Sep 08, 2025
Monday Sep 08, 2025
Digital is noisy. Voters are skeptical. And attention is scarce. In that environment, direct mail earns a spot in every serious campaign plan because it is tangible, targeted, and trusted. Here is a practical field guide you can plug into your calendar, backed by current post-election research.
Read more: https://burlingtonpress.com/2025/09/08/the-political-direct-mail-advantage-a-2025-field-guide/

Saturday Sep 06, 2025
How Professional Design Lifts ROI for New Jersey Nonprofits
Saturday Sep 06, 2025
Saturday Sep 06, 2025
Great design is not a luxury. It’s how donors decide if they can trust you, understand your impact, and complete a gift quickly. When every touchpoint looks professional and feels consistent, results improve across mail, events, and digital.
Read more: https://burlingtonpress.com/2025/09/06/professional-nonprofit-design-roi-new-jersey/

Friday Sep 05, 2025
Networking Is Still Your Most Effective Marketing Tool
Friday Sep 05, 2025
Friday Sep 05, 2025
If you stripped marketing down to its core, you would find people choosing to trust other people. That is the heart of networking. It works because the goal is not to win a quick sale. The goal is to build long-term relationships that keep opening doors month after month and year after year. Ads come and go. Relationships compound.
Read more: https://burlingtonpress.com/2025/09/05/networking-is-still-your-most-effective-marketing-tool/

Sunday Aug 24, 2025
9 Psychology Principles That Quietly Boost Marketing & Conversions
Sunday Aug 24, 2025
Sunday Aug 24, 2025
Great marketing is not about pressure. It is about matching how people naturally decide. The brain looks for anchors, contrast, and simple choices, then leans into what already feels like ours. This guide turns nine proven psychology principles into practical steps for your website, pricing, email, and direct mail. Apply them with honesty and clarity to reduce friction, build confidence, and turn more interest into action.
Read more: https://burlingtonpress.com/2025/08/24/9-psychology-principles-that-quietly-boost-marketing-conversions/

Thursday Aug 14, 2025
6 Steps to An Effective Political Brand
Thursday Aug 14, 2025
Thursday Aug 14, 2025
A political brand is the story voters tell themselves about you. It lives in every yard sign, stump speech, mailer, and social post. When that story is clear, consistent, and credible, voters remember it and repeat it. Let’s talk about who you are, what you say, how you show up, and what you deliver.
Read more: https://burlingtonpress.com/2025/08/14/6-steps-to-an-effective-political-brand/

Monday Aug 11, 2025
Monday Aug 11, 2025
Picture this. Your nonprofit is halfway through a major fundraising drive, and donations are coming in steadily but slowly. Then, you put a large printed fundraising thermometer in the lobby and at the next community event. Donors can see the progress every time they walk by, and something clicks. Suddenly, contributions start coming in faster because people can literally watch the total rise toward the goal.
While digital fundraising platforms are important, there is something uniquely powerful about printed materials in motivating donors. Print fundraising tools for nonprofits have a way of sparking excitement and making people feel connected to a cause in a physical, immediate way.
Read more: https://burlingtonpress.com/2025/08/11/fundraising-thermometers-raffle-tickets-and-more-print-tools-that-motivate-donors/

Tuesday Aug 05, 2025
How to Build a Stronger Political Campaign Brand: 6 Marketing Missteps to Avoid
Tuesday Aug 05, 2025
Tuesday Aug 05, 2025
Running for office means more than putting your name on the ballot. Voters need to know who you are, what you believe in, and why they should trust you. That all comes down to how you present your campaign.
Your campaign brand is more than a logo or a slogan. It’s the overall impression you leave with voters. It’s how you sound, how you look, and how consistent your message is across everything you share. If any of that feels off or disorganized, people notice. And when they’re choosing between you and another candidate, that impression can make all the difference.
Here are six common marketing mistakes that weaken political campaigns and what you can do to avoid them: https://burlingtonpress.com/2025/08/05/how-to-build-a-stronger-political-campaign-brand-6-marketing-missteps-to-avoid/