Marketing with Burlington Press
Our blog and podcast offer print and marketing industry insights based on our 30+ years of experience. Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat
Episodes

8 hours ago
8 hours ago
With AI tools like Google’s Gemini now showing up in search results, many businesses are wondering if it’s still worth creating blog content that answers common customer questions. The short answer: absolutely. In fact, it’s more important than ever.
Here’s why blogging remains a powerful strategy, even in a world where AI is doing more of the answering: https://burlingtonpress.com/2025/06/25/should-you-still-write-blog-posts-if-ai-is-answering-questions/

4 days ago
4 days ago
In our increasingly digital world, ensuring your website is accessible to everyone isn’t just a nice-to-have, it’s a must-have. Here’s why this matters more than ever: https://burlingtonpress.com/2025/06/22/is-your-website-turning-customers-away-accessibility-might-be-the-reason/

Thursday Jun 12, 2025
What Are the Best Print Marketing Materials for Events or Trade Shows?
Thursday Jun 12, 2025
Thursday Jun 12, 2025
Attending an event or trade show is a big opportunity to put your business in the spotlight. With so many companies competing for attention, the right print marketing materials can help you stand out, attract more visitors, and leave a lasting impression. Here’s a look at the most effective print materials to bring to your next event.
Read more: https://burlingtonpress.com/2025/06/12/what-are-the-best-print-marketing-materials-for-events-or-trade-shows/

Wednesday Jun 11, 2025
How Does Direct Mail Work, and How Can It Help My Business Grow Locally?
Wednesday Jun 11, 2025
Wednesday Jun 11, 2025
When it comes to reaching customers in your community, direct mail is one of the most effective and trusted marketing tools available. But how does direct mail actually work, and why is it such a smart choice for local businesses? Let’s break down the process and explore the benefits.
Read more: https://burlingtonpress.com/2025/06/11/how-does-direct-mail-work-and-how-can-it-help-my-business-grow-locally/

Monday May 26, 2025
Bring Back Lost Customers: The Power of Targeted Direct Mail
Monday May 26, 2025
Monday May 26, 2025
Considering today’s digitally-saturated environment, it’s easy to get lost in the noise. That’s why direct mail stands out as a powerful tool to reconnect with customers who have drifted away. While emails can be overlooked or filtered into spam, a tangible piece of mail captures attention and conveys a sense of personal touch. Let’s dive into advanced strategies for using direct mail to re-engage lapsed customers.
Read more: https://burlingtonpress.com/2025/05/26/bring-back-lost-customers-the-power-of-targeted-direct-mail/

Monday May 19, 2025
5 Creative Ideas for Your Next Political Mailer
Monday May 19, 2025
Monday May 19, 2025
Stand Out, Stay Memorable, and Win Voter Attention
In a crowded election season, political mailers are still one of the most powerful tools for grabbing voter attention. Unlike digital ads that are easy to ignore, a well-designed mail piece shows up right in someone’s hands. But to make an impact, it needs to do more than deliver information—it needs to connect. Here are five creative ideas to help your next political mailer stand out.
Read more: https://burlingtonpress.com/2025/05/19/5-creative-ideas-for-your-next-political-mailer/

Thursday May 15, 2025
The Best Promotional Swag Products That People Actually Want to Keep
Thursday May 15, 2025
Thursday May 15, 2025
Branded giveaways can be a fun and effective way to build brand awareness, but not all swag is worth the investment. You’ve probably seen plenty of cheap pens, keychains, or stress balls that end up forgotten in a drawer or tossed in the trash. If you’re going to put your logo on something, make it something people actually want.
Here are some of the best promotional products that people are happy to receive and more likely to keep using long after the event is over: https://burlingtonpress.com/2025/05/15/the-best-promotional-swag-products-that-people-actually-want-to-keep/

Wednesday May 14, 2025
Why Amateur Graphic Design Is Hurting Your Brand (and What to Do About It)
Wednesday May 14, 2025
Wednesday May 14, 2025
In business, first impressions matter. Often, your brand’s first interaction with a potential customer is visual. Whether it’s your logo, your website, a printed flyer, or a social media post, the quality of your graphic design plays a major role in shaping how your business is perceived.
Unfortunately, many businesses make the mistake of treating design as an afterthought. Maybe a friend offered to help with a logo, or someone in the office dabbles in Photoshop. While that might seem like a cost-saving move at first, amateur design can actually cost you much more in the long run.
Read more: https://burlingtonpress.com/2025/05/14/why-amateur-graphic-design-is-hurting-your-brand-and-what-to-do-about-it/

Wednesday May 07, 2025
Is Your Website Due for a Refresh? Here Are 7 Ways to Make It Look and Perform Its Best
Wednesday May 07, 2025
Wednesday May 07, 2025
Your website is often the first impression your business makes. Like any other marketing tool, it can become outdated over time. If your site hasn’t been updated in a while, this is a great time to refresh it. A well-designed and well-functioning website creates a better experience for visitors, which can lead to more traffic, higher engagement, and more conversions.
Here are some effective ways to bring your website up to date: https://burlingtonpress.com/2025/05/07/is-your-website-due-for-a-refresh-here-are-7-ways-to-make-it-look-and-perform-its-best/

Tuesday Apr 22, 2025
5 Political Campaign Marketing Mistakes to Avoid This Election Season
Tuesday Apr 22, 2025
Tuesday Apr 22, 2025
The 2025 election season is heating up, and candidates at every level are working hard to make their voices heard. However, even the best campaigns can stumble if they are not careful. Avoiding common marketing mistakes can mean the difference between connecting with voters and getting lost in the noise. Here are five campaign marketing mistakes you will want to steer clear of this season: https://burlingtonpress.com/2025/04/22/5-political-campaign-marketing-mistakes-to-avoid-this-election-season/