Marketing with Burlington Press
Our blog and podcast offer print and marketing industry insights based on our 30+ years of experience. Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat
Episodes

6 hours ago
6 hours ago
The 2025 election season is heating up, and candidates at every level are working hard to make their voices heard. However, even the best campaigns can stumble if they are not careful. Avoiding common marketing mistakes can mean the difference between connecting with voters and getting lost in the noise. Here are five campaign marketing mistakes you will want to steer clear of this season: https://burlingtonpress.com/2025/04/22/5-political-campaign-marketing-mistakes-to-avoid-this-election-season/

6 days ago
6 days ago
When businesses think about growing online, many are tempted to jump straight into paid search campaigns. It is understandable because paid ads can bring instant visibility. But here is the hard truth: If you ignore organic search optimization, you are wasting money.
Organic SEO (search engine optimization) is not just a “nice to have.” It is the backbone of a sustainable, profitable online presence. In fact, improving your organic visibility first will make any paid search campaign stronger, more efficient, and far more cost-effective.
Here is why and what you should be doing about it: https://burlingtonpress.com/2025/04/17/why-paid-search-and-ppc-fail-without-a-strong-organic-seo-foundation/

7 days ago
7 days ago
If you’ve been told that social media has nothing to do with SEO, you’ve only heard half the story.
While social platforms don’t directly affect search engine rankings (Google has confirmed this), using social media strategically can amplify your SEO efforts in powerful ways. Think of it as a spotlight — when you shine it on the right content, it drives visibility, traffic, and engagement, which can lead to better search performance over time.
Here’s how to turn your social media presence into an SEO-boosting machine: https://burlingtonpress.com/2025/04/16/how-to-use-social-media-as-an-seo-tool/

Wednesday Apr 09, 2025
Why WordPress Website Maintenance Matters (And Why You Shouldn’t Go It Alone)
Wednesday Apr 09, 2025
Wednesday Apr 09, 2025
WordPress is one of the most powerful and flexible platforms for building a website. But like any powerful tool, it requires regular maintenance to keep it running smoothly, securely, and efficiently. Whether you’re a business owner, nonprofit leader, or campaign manager, understanding what goes into maintaining your WordPress site is essential. Here’s what you need to know.
Read more: https://burlingtonpress.com/2025/04/09/why-wordpress-website-maintenance-matters/

Tuesday Apr 08, 2025
What Makes a Memorable Political Logo?
Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
When you’re running for office, your logo is often one of the first things people notice and remember about your campaign. It’s more than just a name and some colors. It’s a visual snapshot of who you are and what you stand for. A great political logo can build trust, stand out from the competition, and leave a lasting impression on voters. But what actually makes a logo stick in people’s minds?
Let’s take a closer look: https://burlingtonpress.com/2025/04/08/what-makes-a-memorable-political-logo/

Monday Apr 07, 2025
10 Common Problems Burlington Press Can Help You Solve
Monday Apr 07, 2025
Monday Apr 07, 2025
When it comes to growing your business, running a nonprofit, or managing a political campaign, there’s never a shortage of challenges. From getting noticed to staying consistent, even the best teams can feel overwhelmed by everything it takes to make an impact. That’s where Burlington Press comes in.
Read more: https://burlingtonpress.com/2025/04/07/10-common-problems-burlington-press-can-help-you-solve/

Monday Mar 31, 2025
Print Perfection: 5 Must-Haves for Choosing the Right Print Partner
Monday Mar 31, 2025
Monday Mar 31, 2025
When it comes to print marketing, the quality of your materials speaks volumes about your brand. Whether you’re launching a new product, promoting a campaign, or simply restocking business essentials, having the right print partner can make all the difference. At Burlington Press, we know what it takes to get the job done right. Here are five essential things to consider when choosing your print partner so you can move forward with confidence.
Read more: https://burlingtonpress.com/2025/03/31/print-perfection-5-must-haves-for-choosing-the-right-print-partner/

Monday Mar 24, 2025
Why Using Paper Helps Preserve Forests, Not Destroy Them
Monday Mar 24, 2025
Monday Mar 24, 2025
The notion that using paper harms the environment is a widespread misconception. In reality, the paper industry plays a pivotal role in promoting sustainable forest management and environmental stewardship. Let’s explore and debunk some common myths surrounding paper usage.
Read more: https://burlingtonpress.com/2025/03/24/why-using-paper-helps-preserve-forests-not-destroy-them/

Wednesday Mar 12, 2025
Looking Beyond Basic Metrics: Understanding What Truly Drives Business Growth
Wednesday Mar 12, 2025
Wednesday Mar 12, 2025
It’s easy to get caught up in surface-level metrics like website traffic, social media reach, and follower counts. While these numbers can indicate how well you’re attracting attention, they don’t always reflect how effectively you’re converting that attention into tangible business results like leads, sales, and long-term customer relationships.
Read more: https://burlingtonpress.com/2025/03/12/looking-beyond-basic-metrics-understanding-what-truly-drives-business-growth/

Thursday Mar 06, 2025
Maximizing Fundraising Success with Direct Mail
Thursday Mar 06, 2025
Thursday Mar 06, 2025
Many nonprofit organizations rely on digital outreach to raise funds, but direct mail remains a powerful and effective way to connect with donors. A well-planned campaign can engage supporters, build relationships, and drive donations by delivering a personal and tangible message. When used strategically, direct mail fundraising can complement online efforts and create a lasting impact.
Read more: https://burlingtonpress.com/2025/03/06/maximizing-fundraising-success-with-direct-mail/