Marketing with Burlington Press
Our blog and podcast offer print and marketing industry insights based on our 30+ years of experience. Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat
Episodes

5 hours ago
Why Direct Mail Wins Elections
5 hours ago
5 hours ago
Think political marketing is all digital these days? Think again.
While social media ads and online outreach may dominate conversations, one of the most effective tools in modern political campaigns is still direct mail. From building credibility to reaching voters of all ages, political direct mail continues to outperform digital ads in key areas.
Read more: https://burlingtonpress.com/2025/08/04/why-direct-mail-wins-elections/

3 days ago
3 days ago
Are you currently deciding between hiring a professional graphic designer or attempting a do-it-yourself approach with Canva? When it comes to your small business branding and marketing materials, it can be a confusing and overwhelming subject. Thankfully, this quick guide will provide the answers you need.
Read more: https://burlingtonpress.com/2025/08/02/should-you-use-canva-or-hire-a-professional-designer/

4 days ago
4 days ago
You’ve put time and money into printed materials like postcards, brochures, or flyers, but the results are underwhelming. If your print marketing isn’t driving responses or engagement, the problem might not be the medium itself. More often, it’s a combination of unclear messaging, poor design, or mismatched strategy.
Read more: https://burlingtonpress.com/2025/08/01/why-your-printing-is-missing-the-mark-and-how-you-can-fix-it/

5 days ago
5 days ago
Running for office in a down-ballot race can be a challenge. These positions, such as school board, city council, or township committee, often receive little media attention and are easy for voters to overlook. With limited funds and even more limited visibility, candidates need smart strategies to get noticed.
Print marketing can be one of the most effective tools in your campaign toolkit. It builds trust, reinforces your message, and helps you stand out in a crowded election season. And with the right approach, it doesn’t have to cost a fortune.
Here’s how you can use affordable print marketing to make a big impression, even on a small budget.
Read more: https://burlingtonpress.com/2025/07/31/print-marketing-for-down-ballot-races-standing-out-without-a-big-budget/

Sunday Jul 20, 2025
Top Custom Apparel Ideas for Nonprofits and Events
Sunday Jul 20, 2025
Sunday Jul 20, 2025
When your nonprofit organization or community event needs to stand out, custom apparel can be a powerful tool. Whether you’re planning a fundraiser, rally, 5K, volunteer event, or gala, the right clothing helps promote your cause, unify your team, and spread awareness in a memorable way. But not all custom apparel is created equal. Some items work better for specific audiences, climates, or event types. This guide will walk you through the top custom apparel ideas for nonprofits and events, with tips to help you make the right choices for your goals and your budget.
Read more: https://burlingtonpress.com/2025/07/20/top-custom-apparel-ideas-for-nonprofits-and-events/

Saturday Jul 19, 2025
Why Your Business Should Create a Branded Welcome Kit (And What to Include)
Saturday Jul 19, 2025
Saturday Jul 19, 2025
First impressions matter, especially when you’re trying to build lasting relationships with customers, donors, or employees. While emails and digital content can introduce someone to your brand, nothing beats the impact of a well-designed, physical welcome kit.
For small businesses and nonprofits alike, branded welcome kits are a creative and practical way to build trust, reinforce your identity, and make new contacts feel appreciated right from the start.
So what exactly is a branded welcome kit? Why should you invest in one? And what should it include?
Let’s break it down: https://burlingtonpress.com/2025/07/19/why-your-business-should-create-a-branded-welcome-kit-and-what-to-include/

Thursday Jul 17, 2025
What Kinds of Print Materials Will I Need for My Political Campaign?
Thursday Jul 17, 2025
Thursday Jul 17, 2025
Print materials are a critical part of any successful political campaign. They help build name recognition, share your message, and reach voters where they live and work. From yard signs to palm cards, each printed piece serves a unique purpose in your outreach strategy.
Here’s a breakdown of the key materials your campaign should consider: https://burlingtonpress.com/2025/07/17/what-kinds-of-print-materials-will-i-need-for-my-political-campaign/

Wednesday Jul 16, 2025
10 Direct Mail Hacks: A Cheat Sheet for Small Business
Wednesday Jul 16, 2025
Wednesday Jul 16, 2025
Direct mail gives your business a chance to stand out in a way that people can actually touch. It’s personal, targeted, and effective when done right. And, best of all, direct mail is able to avoid all the noise of digital marketing channels like social media and email. Whether you’re sending postcards, flyers, or catalogs, here are 10 direct mail hacks that small businesses can use to get better results from every campaign.
Read more: https://burlingtonpress.com/2025/07/16/10-direct-mail-hacks-a-cheat-sheet-for-small-business/

Monday Jul 14, 2025
Monday Jul 14, 2025
Voters are surrounded by campaign messages from every direction. They see postcards in their mailboxes, yard signs on street corners, online ads in their social feeds, and videos on their phones. If your print marketing and digital marketing are not working together, your political campaign may struggle to make a lasting impression.
Read more: https://burlingtonpress.com/2025/07/14/why-successful-political-campaigns-develop-a-cohesive-print-and-digital-strategy/

Saturday Jul 12, 2025
Top 10 Print Marketing Materials Every Business Should Have in 2025
Saturday Jul 12, 2025
Saturday Jul 12, 2025
While digital tools continue to evolve, print marketing remains one of the most trusted and effective ways to promote your brand. Tangible materials help you stand out, make lasting impressions, and connect with customers on a personal level. Here are ten essential print marketing materials that every business should have in 2025 to build credibility and boost results.
Read more: https://burlingtonpress.com/2025/07/12/top-10-print-marketing-materials-every-business-should-have-in-2025/