Marketing with Burlington Press

Branded giveaways can be a fun and effective way to build brand awareness, but not all swag is worth the investment. You’ve probably seen plenty of cheap pens, keychains, or stress balls that end up forgotten in a drawer or tossed in the trash. If you’re going to put your logo on something, make it something people actually want.
Here are some of the best promotional products that people are happy to receive and more likely to keep using long after the event is over: https://burlingtonpress.com/2025/05/15/the-best-promotional-swag-products-that-people-actually-want-to-keep/

In business, first impressions matter. Often, your brand’s first interaction with a potential customer is visual. Whether it’s your logo, your website, a printed flyer, or a social media post, the quality of your graphic design plays a major role in shaping how your business is perceived.
Unfortunately, many businesses make the mistake of treating design as an afterthought. Maybe a friend offered to help with a logo, or someone in the office dabbles in Photoshop. While that might seem like a cost-saving move at first, amateur design can actually cost you much more in the long run.
Read more: https://burlingtonpress.com/2025/05/14/why-amateur-graphic-design-is-hurting-your-brand-and-what-to-do-about-it/

Your website is often the first impression your business makes. Like any other marketing tool, it can become outdated over time. If your site hasn’t been updated in a while, this is a great time to refresh it. A well-designed and well-functioning website creates a better experience for visitors, which can lead to more traffic, higher engagement, and more conversions.
Here are some effective ways to bring your website up to date: https://burlingtonpress.com/2025/05/07/is-your-website-due-for-a-refresh-here-are-7-ways-to-make-it-look-and-perform-its-best/

The 2025 election season is heating up, and candidates at every level are working hard to make their voices heard. However, even the best campaigns can stumble if they are not careful. Avoiding common marketing mistakes can mean the difference between connecting with voters and getting lost in the noise. Here are five campaign marketing mistakes you will want to steer clear of this season: https://burlingtonpress.com/2025/04/22/5-political-campaign-marketing-mistakes-to-avoid-this-election-season/

When businesses think about growing online, many are tempted to jump straight into paid search campaigns. It is understandable because paid ads can bring instant visibility. But here is the hard truth: If you ignore organic search optimization, you are wasting money.
Organic SEO (search engine optimization) is not just a “nice to have.” It is the backbone of a sustainable, profitable online presence. In fact, improving your organic visibility first will make any paid search campaign stronger, more efficient, and far more cost-effective.
Here is why and what you should be doing about it: https://burlingtonpress.com/2025/04/17/why-paid-search-and-ppc-fail-without-a-strong-organic-seo-foundation/

If you’ve been told that social media has nothing to do with SEO, you’ve only heard half the story.
While social platforms don’t directly affect search engine rankings (Google has confirmed this), using social media strategically can amplify your SEO efforts in powerful ways. Think of it as a spotlight — when you shine it on the right content, it drives visibility, traffic, and engagement, which can lead to better search performance over time.
Here’s how to turn your social media presence into an SEO-boosting machine: https://burlingtonpress.com/2025/04/16/how-to-use-social-media-as-an-seo-tool/

WordPress is one of the most powerful and flexible platforms for building a website. But like any powerful tool, it requires regular maintenance to keep it running smoothly, securely, and efficiently. Whether you’re a business owner, nonprofit leader, or campaign manager, understanding what goes into maintaining your WordPress site is essential. Here’s what you need to know.
Read more: https://burlingtonpress.com/2025/04/09/why-wordpress-website-maintenance-matters/

When you’re running for office, your logo is often one of the first things people notice and remember about your campaign. It’s more than just a name and some colors. It’s a visual snapshot of who you are and what you stand for. A great political logo can build trust, stand out from the competition, and leave a lasting impression on voters. But what actually makes a logo stick in people’s minds?
Let’s take a closer look: https://burlingtonpress.com/2025/04/08/what-makes-a-memorable-political-logo/

When it comes to growing your business, running a nonprofit, or managing a political campaign, there’s never a shortage of challenges. From getting noticed to staying consistent, even the best teams can feel overwhelmed by everything it takes to make an impact. That’s where Burlington Press comes in.
Read more: https://burlingtonpress.com/2025/04/07/10-common-problems-burlington-press-can-help-you-solve/

When it comes to print marketing, the quality of your materials speaks volumes about your brand. Whether you’re launching a new product, promoting a campaign, or simply restocking business essentials, having the right print partner can make all the difference. At Burlington Press, we know what it takes to get the job done right. Here are five essential things to consider when choosing your print partner so you can move forward with confidence.
Read more: https://burlingtonpress.com/2025/03/31/print-perfection-5-must-haves-for-choosing-the-right-print-partner/