Marketing with Burlington Press

Direct mail continues to be one of the most effective marketing channels for businesses, nonprofits, and campaigns. But effectiveness does not have to mean higher costs. At Burlington Press, we see it every day. The mailings that perform best are not always the most expensive. They are the most thoughtful.
If you are working with a limited budget, these five strategies can help you improve response rates, reduce waste, and get more value from every piece you send: https://burlingtonpress.com/2025/12/19/direct-mail-on-a-budget-how-to-get-better-results/

If you own a business in New Jersey, chances are you have ordered something printed at least once. Maybe you needed business cards, a banner for an event, branded apparel, or a stack of brochures for an upcoming promotion. At some point you probably faced the classic dilemma. Should you order from a local print shop or use one of the big online printers that pop up in every search?
Both options have their place, but the right choice can make a big difference in quality, turnaround time, and how smoothly your project goes. Since Burlington Press works with hundreds of small businesses and nonprofits each year, we have seen just about every printing scenario. Here is a clear and honest look at how local printing compares to online printing and which one might make the most sense for your next project.
Read more: https://burlingtonpress.com/2025/12/09/local-printing-vs-online-printing-what-new-jersey-businesses-should-know-before-ordering/

When most people think about promotional products, they imagine pens, t-shirts, or maybe a reusable water bottle. These classics are familiar for a reason, but they only represent a small part of what branded merchandise can accomplish. The real value of promotional products often goes unnoticed. When you choose these items with intention, they become much more than simple giveaways. They can strengthen relationships, shape how people feel about your brand, and help create meaningful experiences that last much longer than the moment you hand them out.
Let's explore the hidden value of custom promotional products to see how businesses and nonprofit organizations can get more impact by looking beyond traditional items: https://burlingtonpress.com/2025/12/07/the-hidden-value-of-custom-promotional-products-beyond-pens-and-t-shirts/

You’ve landed a qualified lead or secured a paying customer – congratulations! Now comes the tricky part: the follow-up. When should you reach out again? How often is too often? And how do you avoid sounding like that pushy salesperson everyone dreads?
It’s a fine balance. Follow up too quickly or too frequently, and you risk being dismissed as spam. Wait too long, and your prospect might forget you exist. Fortunately, there are proven ways to follow up that feel helpful rather than intrusive.
Here are 11 smart strategies to make your follow-up effective without crossing the line into annoying: https://burlingtonpress.com/2025/12/02/business-how-to-follow-up-without-being-annoying/

If you buy media, you know the feeling. Dashboards glow with impressions, reach, and view rates. But can you actually prove those numbers describe what real people saw and did? With the biggest digital platforms, the uncomfortable answer is often no. And courts, regulators, and independent audits keep revealing why.
Read more: https://burlingtonpress.com/2025/09/22/digital-ad-metrics-vs-direct-mail-trust/

Nonprofit events are a lot of work. You book the venue, gather sponsors, plan the program, and spend weeks making sure every detail goes smoothly. When the night is over, you breathe a sigh of relief and maybe even celebrate a little. But here’s the truth: the event itself is only half the job. The real opportunity begins after the last guest leaves.
Read more: https://burlingtonpress.com/2025/09/15/nonprofit-event-donor-conversion/

If you’re deciding where your next marketing dollar should go, compare how each channel actually performs. Facebook ads can be noisy, crowded, and increasingly expensive. Direct mail, on the other hand, is tangible, targeted, and, when done right, remarkably effective. Here are five evidence-backed reasons direct mail is often the smarter bet than Facebook ads.
Read more: https://burlingtonpress.com/2025/09/10/direct-mail-vs-facebook-ads-5-reasons-direct-mail-wins/

Digital is noisy. Voters are skeptical. And attention is scarce. In that environment, direct mail earns a spot in every serious campaign plan because it is tangible, targeted, and trusted. Here is a practical field guide you can plug into your calendar, backed by current post-election research.
Read more: https://burlingtonpress.com/2025/09/08/the-political-direct-mail-advantage-a-2025-field-guide/

Great design is not a luxury. It’s how donors decide if they can trust you, understand your impact, and complete a gift quickly. When every touchpoint looks professional and feels consistent, results improve across mail, events, and digital.
Read more: https://burlingtonpress.com/2025/09/06/professional-nonprofit-design-roi-new-jersey/

If you stripped marketing down to its core, you would find people choosing to trust other people. That is the heart of networking. It works because the goal is not to win a quick sale. The goal is to build long-term relationships that keep opening doors month after month and year after year. Ads come and go. Relationships compound.
Read more: https://burlingtonpress.com/2025/09/05/networking-is-still-your-most-effective-marketing-tool/