Marketing with Burlington Press

In a world filled with digital noise, the charm and effectiveness of print materials should not be underestimated. Whether you’re a small business owner, a nonprofit organization, or an individual with a creative project, partnering with a local printing company can offer a variety of advantages that extend beyond the ink and paper. Let’s explore the often-overlooked benefits of working with a nearby print shop.
Read more: https://burlingtonpress.com/2023/09/18/the-hidden-gem-benefits-of-using-a-local-printing-company/

Over the last few years, the focus on website accessibility has steadily increased. Ensuring that your website is accessible to all users, regardless of their abilities or disabilities, is not only the right thing to do but also makes good business sense. Let's take a look at some steps you can take to create an accessible website that can be enjoyed by everyone.
Read more: https://burlingtonpress.com/2023/09/09/creating-an-accessible-website-a-step-by-step-guide/

In the world of visual communication, the phrase “size matters” takes on a whole new meaning when it comes to wide format printing. This remarkable technology has revolutionized the way we print and display images, making it possible to turn big ideas into even bigger realities. From eye-catching banners that stop traffic to stunning wall-sized art installations, wide format printing has transformed the way we share information and express creativity. Let’s dive into the fascinating world of wide format printing, exploring its technology, applications, and the future it holds.
Read more: https://burlingtonpress.com/2023/09/07/the-art-and-science-of-wide-format-printing-unleashing-the-power-of-big-ideas/

In an age dominated by digital technology, it’s easy to overlook the enduring effectiveness of traditional marketing methods. While digital marketing has its merits, direct mail remains a valuable and often underestimated tool in a marketer’s arsenal. Let’s explore why direct mail can be more effective than digital marketing in certain scenarios and how it continues to deliver impressive results.
Read more: https://burlingtonpress.com/2023/09/01/the-power-of-direct-mail-why-it-outshines-digital-marketing/

In today’s digital age, a well-designed and user-friendly website is essential for nonprofit organizations to effectively communicate their mission, engage supporters, and drive positive change. A nonprofit’s website serves as a virtual window into its work, values, and impact. To ensure your nonprofit website is both impactful and user-friendly, follow these best practices.
Read more: https://burlingtonpress.com/2023/08/30/12-best-practices-for-creating-an-effective-nonprofit-website/

Small businesses are the heart and soul of communities, serving as economic engines, sources of innovation, and vital contributors to the local culture. Beyond their role in driving commerce, small businesses have an equally important responsibility – giving back to the communities that support them. Let’s delve into the significance of small businesses engaging in community outreach and explore the far-reaching impact of their contributions.
Read more: https://burlingtonpress.com/2023/08/18/a-ripple-effect-the-importance-of-small-businesses-giving-back-to-the-community/

In today’s interconnected and rapidly evolving world, building relationships and networking has transcended its conventional importance and has become a cornerstone for personal and professional success. From career advancement to personal growth, the value inherent in fostering meaningful connections cannot be overstated.
Read more: https://burlingtonpress.com/2023/08/15/small-business-networking-the-power-of-building-relationships/

Developing a nonprofit marketing plan requires careful strategizing and consideration of your organization's goals, target audience, resources, and the approach you will use to achieve your objectives. Here's a step-by-step guide to help you create an effective nonprofit marketing plan.
Read more: https://burlingtonpress.com/2023/08/01/nonprofit-marketing-a-12-step-guide-to-developing-an-effective-marketing-plan/

Promotional products have been a popular marketing strategy for decades, and for good reason. These tangible items imprinted with a company’s logo or message serve as powerful tools to enhance brand visibility and leave a lasting impression on customers. Let’s explore the surprising benefits of promotional products and why businesses of all sizes should consider incorporating them into their marketing campaigns.
Read more: https://burlingtonpress.com/2023/07/24/the-surprising-benefits-of-promotional-products-a-win-win-strategy-for-businesses/

Search engine optimization (SEO) isn’t about tricking search engines into ranking your website higher. In fact, many of the old school “black hat” techniques will penalize your website’s search ranking. Today, SEO for small businesses involves combining high-quality, valuable information for readers with strategic optimization techniques to improve search engine visibility.
Here are 12 steps to help you develop SEO-friendly content: https://burlingtonpress.com/2023/07/19/small-business-seo-12-steps-to-creating-high-quality-content/