Marketing with Burlington Press

Local landing pages play an integral role in local search engine optimization (SEO) campaigns. For businesses with multiple locations or those targeting specific localities, these pages are key to capturing local search traffic and converting users into customers. But how do you create a local landing page that not only provides valuable information but also ranks well in search engine results pages (SERPs)? Here’s a step-by-step guide to creating local landing pages that shine.
Read more: https://burlingtonpress.com/2023/10/12/11-ways-to-create-local-landing-pages-that-rank/

Storytelling is as old as humanity itself. From ancient cave paintings to modern digital narratives, humans have always been captivated by stories. In the world of marketing, storytelling isn’t just a buzzword—it’s a powerful tool that leverages human psychology to create a connection between a brand and its audience. Let’s dive deep into the psychological underpinnings of storytelling in marketing and its transformative impact.
Read more: https://burlingtonpress.com/2023/10/10/7-psychological-impacts-of-storytelling-in-marketing/

Political campaigns have long used a mix of positive and negative strategies to woo voters. While we’d love to believe that campaigns are won on issues, policies, and positive messages alone, the prevalence of negative political ads and mailers suggests another reality. Let’s explore the reasons behind the enduring power of negative messaging in the political realm.
Read more: https://burlingtonpress.com/2023/10/08/the-dark-allure-of-negative-political-ads-and-mailers-a-deep-dive-into-their-effectiveness/

In the high-stakes world of political campaigns, every detail matters. From the rhetoric used by candidates to the colors on a campaign poster, every element is meticulously crafted to convey a particular message. The blend of marketing and design in these campaigns plays a pivotal role in shaping the public’s perception of a candidate. Let’s delve into how the integration of these two elements can make or break a political campaign.
Read more: https://burlingtonpress.com/2023/10/07/marketing-and-design-style-for-political-campaigns-crafting-a-winning-message/

Artificial Intelligence (AI) is revolutionizing multiple facets of our lives, including the world of marketing. AI tools can help marketers create compelling and optimized marketing copy, enhancing their strategy and improving their ROI. Let's explore how you can utilize AI to write effective, engaging, and conversion-oriented marketing copy.
Read more: https://burlingtonpress.com/2023/10/03/10-tips-for-leveraging-ai-to-craft-compelling-marketing-copy/

The decision of where to source your printed or embroidered apparel – whether it be for your small business, sports team, or personal project – can significantly impact the quality, cost, and production time of your merchandise. Choosing a local apparel decorator not only allows you to support your local economy but also provides a number of benefits compared to opting for online alternatives. Here are 10 reasons why investing in a local apparel decorator can be a wise choice.
Read more: https://burlingtonpress.com/2023/10/02/10-unique-benefits-of-choosing-a-local-apparel-decorator/

Most of us know that having a website is a requirement for any business aiming to thrive. However, simply having a website is not enough; it must be optimized for mobile devices. The importance of ensuring your website is mobile-friendly cannot be overstated. Let’s delve into why mobile optimization is crucial and how it can benefit your business.
Read more: https://burlingtonpress.com/2023/09/25/7-reasons-your-business-needs-a-mobile-friendly-website/

Professional graphic design is a worthwhile investment for a multitude of reasons, as it can significantly impact the success and perception of businesses, organizations, and individuals. Here are eight compelling reasons why investing in professional graphic design is a wise choice.
Read more: https://burlingtonpress.com/2023/09/23/8-reasons-why-professional-graphic-design-is-worth-the-investment/

In a world filled with digital noise, the charm and effectiveness of print materials should not be underestimated. Whether you’re a small business owner, a nonprofit organization, or an individual with a creative project, partnering with a local printing company can offer a variety of advantages that extend beyond the ink and paper. Let’s explore the often-overlooked benefits of working with a nearby print shop.
Read more: https://burlingtonpress.com/2023/09/18/the-hidden-gem-benefits-of-using-a-local-printing-company/

Over the last few years, the focus on website accessibility has steadily increased. Ensuring that your website is accessible to all users, regardless of their abilities or disabilities, is not only the right thing to do but also makes good business sense. Let's take a look at some steps you can take to create an accessible website that can be enjoyed by everyone.
Read more: https://burlingtonpress.com/2023/09/09/creating-an-accessible-website-a-step-by-step-guide/