Marketing with Burlington Press

What does your design look like when viewed through the eyes of someone who is color blind? Not everyone can see all colors, but they do need to be able to recognize what different colors can mean on some signs, particularly safety signs and notification signs. While accommodating color blind viewers is not yet a universal requirement to assist those with this disability, many countries do require such an accommodation. This means there is a precedent for constructing design work in this way. If you are asked to design something for color blind viewers, it can be done. Here are some ways you can approach it.
Read more: https://burlingtonpress.com/2021/10/16/designing-for-a-color-blind-audience/

Marketers might not control everything in a business, but they do have a profound influence on the promotion of their products. From branding strategies, advertising, product placement, and more, there are so many options for how to market a product or service. That’s why it is helpful to have a framework to build from, especially one that’s concise and memorable.
 
Read more: https://burlingtonpress.com/2021/10/09/build-your-brand-with-the-4-ps-of-marketing/

Just like writing, concise designs create a profound impact. And while everyone loves some bells and whistles, there is such a thing as over-designing. This usually occurs when you set out without a distinct direction or a focused design solution. While it is easy (and even fun) to overdo things, ultimately this confuses the viewer and produces a muddled result.
Want to keep your concepts as sharp as possible? These tips will help.
Read more: https://burlingtonpress.com/2021/10/03/how-to-avoid-the-temptation-to-over-design/

Is rebranding just a marketing ploy, something time consuming, or simply cliché? Perhaps you think rebranding sounds fun but isn’t worth the time or hassle. You may want to think again.
Read more: https://burlingtonpress.com/2021/09/28/5-reasons-to-consider-a-rebrand-for-your-business/

Marketers face a paradox.
Consumers expect your brand to know everything about them – who they are, what they want, and why – and to deliver that at the exact moment they need it. But, at the same time, ad saturation and inbox clutter can fuel resentment. That’s why marketing to today’s consumers demands a new strategy: consumer-first marketing.
How do you meet rising consumer expectations while fulfilling prospects’ hopes for increasingly personalized service? Here are three areas to emphasize: https://burlingtonpress.com/2021/09/06/3-keys-for-reaching-todays-consumers/

In our information-saturated society, there are over 60 billion messages shared on digital platforms each day. The average person is exposed to between 4,000 and 10,000 ads daily. Whether you’re promoting a brand, a service, or yourself, you need a communication tool that packages your message in a concise, riveting way. That’s why marketing Hook Points are essential.
Read more: https://burlingtonpress.com/2021/08/28/marketing-hook-points-how-to-stand-out-in-a-3-second-world/

You have an upcoming marketing or sales campaign and want promotional materials that have the right combination of imaging, color, design, and narrative to make the biggest impact on your customers. How can you design the right balance for your materials to make that impact?
Read more: https://burlingtonpress.com/2021/08/17/the-power-of-simplicity-in-marketing/

Have you taken a close look at your company logo lately? Does it look like it came straight out of the 1970s, or have you kept it up-to-date? An outdated logo can make you look stagnant and stale in the minds of prospective customers. To combat this effect, many companies redesign their logos every so often to keep them fresh. If your company is considering a logo update, here are some tips to help.
Read more: https://burlingtonpress.com/2021/08/09/3-foolproof-ways-to-create-a-great-company-logo/

No matter what you sell or who you are selling to, the principles for marketing success are the same. There are three components to marketing, for anything, anywhere, at any price, to anyone. Every business requires three equal components to prosper...
Read more: https://burlingtonpress.com/2021/08/06/the-marketing-results-triangle-message-media-market/

Every journey starts with a step in the right direction, and then continues with another step after that. Creating a journey, or path, for your customer to follow is one way that modern marketers can engage with their audience through every step ⁠— from prospect to devoted brand advocate. The sales funnel provides customers with a concrete path that guides them with structure and information through the three buckets of the sales funnel: awareness, consideration and ultimately making a decision.
Read more: https://burlingtonpress.com/2021/08/04/funnel-your-content-marketing-efforts-in-the-right-direction/