Marketing with Burlington Press

Marketing brochures have long been part of many a business’ marketing methods. Even in the modern, digital world, many customers like having something physical that they can take away from a meeting or visit — and they’re proven to be good ways of winning new business. If you’ve begun designing a new marketing brochure, or you’re looking to re-vamp an old one to make it more effective, this article will be of great help to you. Read on for five essentials when it comes to putting together an effective marketing brochure.
Read more: https://burlingtonpress.com/2021/03/24/5-essentials-of-an-effective-marketing-brochure/

Having followers or fans engage with your content on social media platforms is vital to your page’s overall success. Increased engagement not only helps place your company in front of a wider audience but also helps to build a more substantial feeling of value in your target audience. And a valued target audience is significantly more loyal and more likely to give your company repeat business.
Although there are many ways to increase engagement metrics (likes, shares, comments) on social media, the easiest way is by asking questions. Here are 25 examples of questions you can ask your social media followers to help increase engagement.
Read more: https://burlingtonpress.com/2021/03/17/25-questions-to-ask-social-media-followers-to-increase-engagement/

Have you reduced your marketing efforts during the COVID-19 pandemic? If you have, you aren’t alone. It’s a normal reaction to slash spending when facing difficult times. But the truth is, many people still need and want what you have to offer during the crisis. You just need to market yourself differently.
Although it may require significant changes to your strategy, there are ample reasons why you should keep advertising your business. Once you’ve decided to keep going, you can implement new marketing strategies that are suitable for the current state of the world.
Read more: https://burlingtonpress.com/2021/03/03/how-to-adjust-your-marketing-during-a-pandemic/

Social media should be an integral component of your online marketing strategy. Not only is it an effective way to promote newly created content and to increase your brand exposure, it’s a fantastic way to engage with your target audience, which allows you to build brand trust and loyalty, while also developing your brand personality. Not to mention that social media is an effective PR tool when it comes to handling customer complaints or concerns. Keeping all of this in mind, here are eight tips on how to use social media effectively.
Read more: https://burlingtonpress.com/2021/02/23/8-tips-for-using-social-media-effectively/

If you think digital marketing is only important for big brands, think again. When opening a small business, an owner may just be worried about getting their first customers through their doors. A key way to do so is through small business digital marketing.
Learn more about the benefits that come with using digital marketing to promote your small business. Get your brand in front of tons of new faces by taking advantage of digital marketing with an agency.
Read more: https://burlingtonpress.com/2021/02/02/5-major-benefits-of-small-business-digital-marketing/

Trying to get your marketing in order means that your company will have some tough decisions to make. Among these is whether to go with organic vs paid search. When you are just getting into search engine optimization (SEO) and pay per click, these kinds of questions can be daunting. Here we will explain a few of the differences so you can decide which will give you better web traffic results.
Read more: https://burlingtonpress.com/2021/01/23/organic-vs-paid-search-which-gives-better-results/

You have a nice website all set up to market your product, but your web traffic is dismal. How can you drive more consumers to your site to make a purchase? Small and large businesses know how important it is to improve your SEO: you need to get on the first page of search results to even make an impression in this cluttered media landscape. Although there are ways to guarantee your rise in search results, many like ads entail a significant investment. But there are other options! Social media offers a more cost-effective way to improve your SEO and boost your sales.
Read more: https://burlingtonpress.com/2020/12/16/7-ways-social-media-can-improve-your-seo/

Content marketing is an incredibly useful tool to grow your business. In the age of social media, digital content is shared and consumed like never before, presenting both large and small businesses alike with the ability to access millions of potential buyers that they may not have been able to reach before.
There are many methods of producing content for marketing. If you want to focus on strengthening your digital content strategy but aren’t sure where to start, here are some routes to consider.
Read more: https://burlingtonpress.com/2020/12/05/5-methods-to-improve-your-digital-content-marketing-strategy/

You can easily double the response rates in your next campaign. How? Double up on media.
By using a combination of both print and digital media (email, social media, mobile sites), you’re likely to increase the effectiveness of your campaigns by 200%. A recent study found a “multiplier effect” which showed marketing effectiveness doubled when combining print, events, and some form of digital media.
Read more: https://burlingtonpress.com/2020/11/23/multi-channel-marketing-combining-print-with-digital/

As a businessperson, you already know that you need to provide value to customers to succeed. How do you do this? You begin by providing a good-quality product or service at a fair price, and offering top-notch customer service. But, you may be overlooking the idea of perceived value and how it can influence your customers’ buying decision.
What is perceived value? In marketing terminology, perceived value is the customers’ evaluation of the quality of a product or service and its ability to meet their needs and expectations, both in relation to the cost and compared to the offerings of your competition.
There are several ways companies can increase the perceived value of their product or service so customers feel that they are getting the best deal. Using these techniques when marketing your brand can significantly improve your bottom line.
Read more: https://burlingtonpress.com/2020/10/22/using-perceived-value-to-enhance-your-brand-marketing/