Marketing with Burlington Press

There’s never been a more competitive time in the world of email marketing and customer outreach. As customers become more selective about the brands they engage with, businesses that regularly use email marketing need to come up with more inventive ways to stand out in recipients’ inboxes. Using unconventional email delivery times is one way to make your messages more noticeable. There are various advantages to sending emails at odd hours and several ways to use timing to your advantage.
Read more: https://burlingtonpress.com/2023/07/07/using-unconventional-email-delivery-times-to-boost-engagement/

The conversion rate of a marketing campaign is the difference between making it a budget burner or a lucrative source of profit for your business. And for many types of online marketing, a landing page is an essential part of driving high conversion rates.
What makes a successful landing page that turns interested visitors into active customers? Countless factors play a role, but here are eight of the most important guidelines to follow.
Read more: https://burlingtonpress.com/2023/06/14/8-essential-guidelines-for-crafting-high-converting-landing-pages/

It’s easy to overlook the power of print marketing and direct mail in today’s high-tech culture. In 2020, almost 33% of Americans reported that maintaining their digital devices had become unmanageable. Meanwhile, USPS research from 2021 revealed that direct mail can be an effective tool for broadening your candidate’s appeal.
A recent survey revealed that three-quarters of millennial voters enjoy getting direct mail. Thirty-eight percent of them visited a website after receiving a relevant ad. Seventy-one percent of Gen X respondents said that direct mail is more personal. People enjoy getting mail, and research from 2021 suggests that direct mailings can be an effective addition to your political marketing campaign.
Read more: https://burlingtonpress.com/2023/06/07/how-direct-mail-and-print-marketing-can-invigorate-your-political-campaign/

In the business world, customer retention is crucial for maintaining a stable customer base and ensuring continued growth. One of the most effective ways to boost customer retention is by using customer feedback. By collecting and analyzing feedback from your customers, you can gain valuable insights into what they value most about your business, as well as areas for improvement. Here are some ways to use customer feedback to boost customer retention.
Read more: https://burlingtonpress.com/2023/05/10/5-ways-to-use-customer-feedback-to-boost-customer-retention/

Optimizing a website’s content and structure to achieve higher rankings in search engine results pages (SERPs) is a crucial element for any successful website. This is commonly referred to as Search Engine Optimization (SEO). One way to improve this process is by utilizing YouTube. Following Google, YouTube is the second-largest search engine in the world. By creating videos relevant to your website’s content, you can rank your website higher in both YouTube and Google search results.
Here are some tips on how to use YouTube to boost your website’s SEO: https://burlingtonpress.com/2023/04/19/how-to-use-youtube-to-boost-your-website-seo/

Do you want more visitors to your website? Are you struggling to keep people on the page? The answer could be that your website lacks user-friendliness. People will leave if they find navigating your website frustrating or confusing, so it’s important to create a good user experience for them. Thankfully, there are solutions to make any website more user friendly.
Read more: https://burlingtonpress.com/2023/04/03/6-ways-to-make-your-website-more-user-friendly/

People choose to wear clothes that make them feel good, and custom-printed apparel has the ability to both please and impress. A natural inclination to get satisfaction from a clothing choice gives you a marketing advantage. You can profit from a unique type of branding that lets you express how you want your customers and clients to see you. Here are seven strategies that can help you choose the best approach for your target audience.
Read more: https://burlingtonpress.com/2023/03/15/7-benefits-of-custom-branded-apparel/

Storytelling is a powerful tool. Anyone who has ever watched a movie or TV show understands that stories can be compelling, engaging, and memorable. But did you know that storytelling also has the power to influence your audience? It can make them more invested in what you’re selling, engage them more with your brand, and help them connect with it on an emotional level — and those are just a few of its many benefits.
Read more: https://burlingtonpress.com/2023/02/20/5-reasons-to-include-storytelling-in-your-marketing-strategy/

Search engine optimization, or SEO, improves your website’s visibility in search engine results. The higher your website ranks on search engine result pages (SERPs), the more organic traffic it will receive. If you want to boost your site’s visibility and get more organic traffic, you need to ensure that your SEO is up-to-date and effective. Here are five proven ways to improve your website’s SEO.
Read more: https://burlingtonpress.com/2023/01/25/5-ways-to-improve-your-websites-seo-in-2023/

Are you using video in your online marketing? If not, you should be. In 2023, online video is expected to account for 82.5% of all web traffic, and 81% of marketers say it has helped them directly increase leads or sales. Video is a powerful marketing tool. It can increase brand awareness and drive sales, but that doesn’t mean it’s easy to get right. If you want the best results from video in your marketing strategy, you must stand out from the pack. Are you doing that? If not, let’s look at ways to use video to engage customers and get more leads and traffic.
Read more: https://burlingtonpress.com/2023/01/04/7-creative-ways-to-harness-the-power-of-video-in-your-marketing/