Marketing with Burlington Press

Search engine optimization, or SEO, improves your website’s visibility in search engine results. The higher your website ranks on search engine result pages (SERPs), the more organic traffic it will receive. If you want to boost your site’s visibility and get more organic traffic, you need to ensure that your SEO is up-to-date and effective. Here are five proven ways to improve your website’s SEO.
Read more: https://burlingtonpress.com/2023/01/25/5-ways-to-improve-your-websites-seo-in-2023/

Are you using video in your online marketing? If not, you should be. In 2023, online video is expected to account for 82.5% of all web traffic, and 81% of marketers say it has helped them directly increase leads or sales. Video is a powerful marketing tool. It can increase brand awareness and drive sales, but that doesn’t mean it’s easy to get right. If you want the best results from video in your marketing strategy, you must stand out from the pack. Are you doing that? If not, let’s look at ways to use video to engage customers and get more leads and traffic.
Read more: https://burlingtonpress.com/2023/01/04/7-creative-ways-to-harness-the-power-of-video-in-your-marketing/

Google reviews are among the most important factors in local search engine optimization (SEO). In addition to helping potential customers learn more about your business, Google reviews improve your chances of ranking higher in search results. Asking for Google reviews can seem daunting, but it doesn’t have to be. Here are 10 tips to make the process easier — and more effective.
Read more: https://burlingtonpress.com/2022/12/07/10-ways-to-ask-for-google-reviews/

A brand voice can set you apart from your competitors. It’s the way you speak to people and the way you educate and steer them toward your products or services. But how do you develop one?
Think of your brand voice as your business’s unique personality. It’s how you want people to think of your company and what it stands for. It’s the way you want customers to feel when they interact with you or read about you in an article or blog post.
For companies like Apple and Nike, their brand voice is what separates them from other companies that sell similar products. Apple’s brand voice is unique and recognizable, which helps them build loyalty among customers drawn to their products and what they represent. It reinforces what makes their business special and what differentiates them from their competitors.
Let’s look at some ways to create a strong brand voice that resonates with your customers and followers.
Read more: https://burlingtonpress.com/2022/11/09/5-powerful-ways-to-build-your-brand-voice/

Instagram is switching up its priorities. Packing as many hashtags as possible into your captions to maximize visibility is being phased out by new adjustments to content distribution algorithms.
So what’s the answer to increasing engagement? The head of Instagram, Adam Mosseri, has announced that one of the four key areas Instagram will be focusing on is video.
Read more: https://burlingtonpress.com/2022/10/26/forget-hashtags-reels-are-the-future-of-instagram/

Whether you’re a startup or an established small business, email marketing is one of the best ways to build brand awareness and credibility. However, with around 64% of small businesses using email marketing to reach customers, it’s getting harder to stand out in crowded email boxes. You might not have the huge marketing budget of larger businesses, but there’s a lot you can learn from their email campaigns. If you’re a startup looking for guidance or a small business trying to stand out from the crowd, here are seven valuable email marketing lessons you can learn from big brands.
Read more: https://burlingtonpress.com/2022/09/19/7-email-marketing-lessons-big-brands-can-teach-small-businesses/

Political campaigns are long, drawn-out affairs, and even experienced candidates are sure to make a few mistakes along the way. With that being said, too many unforced errors can doom a campaign well before the first votes are cast. Limiting mistakes, especially those relating to marketing and voter outreach, can keep your campaign in the right gear until you’ve successfully crossed the finish line.
Every mistake avoided represents another boost to your chances. As you execute your campaign, here are twelve errors you should be especially focused on avoiding.
Read more: https://burlingtonpress.com/2022/08/28/12-mistakes-to-avoid-with-your-political-campaign-marketing/

As a business owner or marketing professional, you always want to find new ways to reach out to your target market and grow your customer base. One way that you can do this is by starting a blog.
A blog can be a great platform for sharing information about your products or services, as well as news and information from your industry. In addition, a blog can help you build relationships with potential and current customers.
Here are five great benefits of blogging for your business: https://burlingtonpress.com/2022/08/18/5-important-benefits-of-blogging-for-your-business/

Small business marketing budgets are often limited. Whether you’re starting a new business or looking to grow one you’ve been running for years, it’s important to get the best return on investment (ROI). These tips will help you maximize your small business marketing budget.
Read more: https://burlingtonpress.com/2022/08/03/10-tips-to-maximize-your-small-business-marketing-budget/

Electoral campaigns are primarily exercises in human psychology. As a candidate or political consultant, your job is to reach voters with the type of messaging that’s most likely to affect their behavior. The road to the hearts and minds of the electorate is paved with difficult decisions, and you’ll constantly wonder what approach would prove most impactful.
As you develop your electoral strategy, you’ll have to decide whether to use positive or negative marketing. Some campaigns are consistently positive, using optimistic language to inspire the electorate and maximize turnout. Others dip regularly into the bag of dirty tricks, attacking their opponents at every turn. Both approaches can prove successful.
You’ll need to evaluate the unique circumstances of your campaign before settling on an electoral strategy. The nature of the race, the depth of the competition, and the personality of the candidate should all play a role in the decision. It also helps to develop your strategy from a place of knowledge and wisdom. By learning more about positive and negative marketing, you’ll give yourself the best chance to develop an approach that works for you.
 
Read more: https://burlingtonpress.com/2022/07/18/positive-vs-negative-political-marketing-how-tone-impacts-your-campaign-and-voters/