Marketing with Burlington Press

When you need print products (such as brochures, letterhead, and large-format marketing) to build and strengthen your brand, you need a print provider. Between graphic design, production presets, and regular re-orders, keeping things organized can be a challenge. Make it easy on yourself by consistently partnering with a print provider.
How do you find the right printer? Here are six factors to consider: https://burlingtonpress.com/2022/01/05/what-to-consider-when-looking-for-a-print-partner/

Are you captivating your audience with your marketing?
The art of fascination will draw in your prospects and customers and get them intensely focused on you. But how do you fascinate your audience? You use one of these seven languages of fascination.
Read more: https://burlingtonpress.com/2021/12/15/using-fascination-to-improve-your-marketing/

Most business owners start out with a laser-like focus on their business. They’ll swell with pride and “shout it from the rooftops” to tell you about their newest, exciting product or service. However, like the majority of people in business, they tend to take a business-focused approach, focusing on promoting the features or specs of the product and making sure that you know how this new product or service is the best of the best.
Herein lies the rub, as they say. While shouting it from the rooftops might seem like a good approach, customers don’t necessarily want to hear about your business. Instead, they want to hear about how your company will help THEM. They are more concerned that you understand their need and are offering a solution to address it.
Here’s where customer-centric writing and promotion comes in. Read more: https://burlingtonpress.com/2021/11/30/6-steps-to-customer-centric-writing/

A good marketing campaign will get the right people talking about your products or services, bring customers to your business, and build a foundation for future business success. Poorly thought out marketing, however, usually does exactly the opposite. Marketing mistakes not only waste your advertising dollars, they can damage your company's reputation and cost you revenue. To avoid causing your company these kinds of problems, you'll want to steer clear of these common marketing mistakes.
Read more: https://burlingtonpress.com/2021/11/10/5-common-marketing-mistakes-to-avoid/

The lifeblood of your business lies in your ability to sell your product or services, but many entrepreneurs struggle to craft a great pitch. To shape a compelling offer, you need to know your customer, make ideas accessible, and pitch benefits that outweigh the perceived cost.
Here are five key components to include when structuring an irresistibly good offer: https://burlingtonpress.com/2021/10/26/5-key-components-of-an-irresistible-offer/

What does your design look like when viewed through the eyes of someone who is color blind? Not everyone can see all colors, but they do need to be able to recognize what different colors can mean on some signs, particularly safety signs and notification signs. While accommodating color blind viewers is not yet a universal requirement to assist those with this disability, many countries do require such an accommodation. This means there is a precedent for constructing design work in this way. If you are asked to design something for color blind viewers, it can be done. Here are some ways you can approach it.
Read more: https://burlingtonpress.com/2021/10/16/designing-for-a-color-blind-audience/

Marketers might not control everything in a business, but they do have a profound influence on the promotion of their products. From branding strategies, advertising, product placement, and more, there are so many options for how to market a product or service. That’s why it is helpful to have a framework to build from, especially one that’s concise and memorable.
 
Read more: https://burlingtonpress.com/2021/10/09/build-your-brand-with-the-4-ps-of-marketing/

Just like writing, concise designs create a profound impact. And while everyone loves some bells and whistles, there is such a thing as over-designing. This usually occurs when you set out without a distinct direction or a focused design solution. While it is easy (and even fun) to overdo things, ultimately this confuses the viewer and produces a muddled result.
Want to keep your concepts as sharp as possible? These tips will help.
Read more: https://burlingtonpress.com/2021/10/03/how-to-avoid-the-temptation-to-over-design/

Is rebranding just a marketing ploy, something time consuming, or simply cliché? Perhaps you think rebranding sounds fun but isn’t worth the time or hassle. You may want to think again.
Read more: https://burlingtonpress.com/2021/09/28/5-reasons-to-consider-a-rebrand-for-your-business/

Marketers face a paradox.
Consumers expect your brand to know everything about them – who they are, what they want, and why – and to deliver that at the exact moment they need it. But, at the same time, ad saturation and inbox clutter can fuel resentment. That’s why marketing to today’s consumers demands a new strategy: consumer-first marketing.
How do you meet rising consumer expectations while fulfilling prospects’ hopes for increasingly personalized service? Here are three areas to emphasize: https://burlingtonpress.com/2021/09/06/3-keys-for-reaching-todays-consumers/