Marketing with Burlington Press

When switching from a focus on B2C (business-to-customer) sales to B2B (business-to-business) marketing, the approach to selling will need to change. The product or service may be identical. Nevertheless, the emphasis of your marketing will need to change. Those changes could be widespread, encompassing the website, marketing collateral, and the sales process.
Consumers may make purchases based on gratification or personal taste. Businesses, on the other hand, buy to generate profit. Consequently, business buyers are far more focused on ROI (return on investment). Business purchasers also buy on behalf of an employer, so they must justify their purchases. So, what does this mean for marketing?
Read more: https://burlingtonpress.com/2022/06/08/10-crucial-differences-between-b2b-and-b2c-marketing/

Generating leads can seem like a never-ending cycle. There are always more prospects to speak with or market to, and your list never seems to get segmented enough at the top. The truth is that generating leads is no easy task. It’s a time-consuming process that can suck up massive amounts of time and drive you crazy in the process. Still, you need those leads. So how can you generate them without wasting too much time?
Read more: https://burlingtonpress.com/2022/05/11/9-ways-to-reduce-the-time-you-spend-generating-leads/

At a time when more and more people are using social media, every brand needs to target platforms such as Facebook, Twitter, Instagram, and LinkedIn. However, social media marketing requires more than posting and advertising. Social listening is an essential practice that helps you understand your audience and keep track of important trends.
Read more: https://burlingtonpress.com/2022/04/28/what-is-social-listening-and-why-is-it-important/

To be successful as a modern business, you need to make the most of your social media marketing. It’s not enough to simply have a presence on all the biggest platforms. You also need to do whatever it takes to maximize the impact of your profiles while making every post count.
When it comes to Instagram, location tags provide a great way to reach more customers. By adding geotags to your posts and stories, you make your content more searchable while telling consumers exactly where you’re operating. Tagging coordinates might seem like a minor detail, but it can have a major impact on your digital marketing efforts.
Read more: https://burlingtonpress.com/2022/04/06/instagram-marketing-why-you-should-be-using-location-tags/

Everyone knows that a website is necessary for any business. Even if you do not intend to sell products online, your customers will use the internet to find businesses like yours. But simply throwing together a couple of web pages just won’t do the trick. You need to put thought into the design and content of a business website.
Business websites do not need to be overly complex. Still, some fundamental features should be incorporated into the design. Here are 10 important web-design features that any business website will need.
Read more: https://burlingtonpress.com/2022/03/11/10-important-features-of-a-well-designed-business-website/

Blog posts, articles, and other forms of online content represent an important part of modern marketing. These are the strategies that present your brand to internet users while cementing your status as a thought leader in your industry. The problem with this type of marketing is that it only works if people click through to your pages. That’s why it’s so important that your content ranks highly on Google and other search engines.
Read more: https://burlingtonpress.com/2022/02/26/how-to-rank-higher-on-google-by-answering-your-customers-questions/

Whether you’re running a new startup, a small business, or even working for a large corporation, you need to use social media marketing to your advantage. Social media marketing can help significantly expand your reach to attract new customers and boost your sales. While Facebook, Twitter, and Linkedin are all important platforms, Instagram is one of the best platforms for marketing your business.
Instagram attracts over a billion people every month who browse the platform for all kinds of engaging visual content. Your brand can utilize this to draw people in and bring your products or services to the attention of tons of users. However, if you want to promote your brand with Instagram, you need to use the best marketing methods. Here are 5 powerful strategies to market your business with Instagram.
Read more: https://burlingtonpress.com/2022/02/18/5-powerful-strategies-to-market-your-business-with-instagram/

By including QR codes in print marketing, you allow users to engage with your brand in convenient, personalized ways and increase the potential for landing a valuable client.
Read more: https://burlingtonpress.com/2022/02/08/qr-codes-bridging-the-gap-between-print-and-digital-marketing/

Whether you’re new to politics or have been in the game for years, you probably understand how important visual elements can be to a campaign. Policy proposals are certainly key, but logos and pictures connect with voters on a more direct level. By associating your campaign with a fresh, impactful image, you can cement your candidacy into the minds of the electorate. A smart, snappy logo is often the difference between failure and success.
The problem is that creating a great political logo is far from easy. Even big-name candidates with millions of dollars at their disposal often fall short. All the same, you can increase your chances of success by studying successful images from the past, learning about the main elements of a political logo, and keeping up with the latest trends. Armed with useful and relevant information, you’ll be ready to create the image that best suits your campaign.
Read more: https://burlingtonpress.com/2022/01/24/creating-a-great-political-logo/

You have the perfect idea, the perfect execution, and the perfect printing. Now it’s time to send out your direct mail marketing campaign. What makes the difference is the list of recipients. There are several different types of lists that your business can use to get the results needed. Consider the following.
Read more: https://burlingtonpress.com/2022/01/19/mailing-lists-connecting-with-the-right-people/