{"store":{"baseInfo":{"podcastTitle":"Marketing with Burlington Press","slug":"burlingtonpress","podcastDescription":"Our blog and podcast offer print and marketing industry insights based on our 30+ years of experience.\n\nLocated in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/11713119/BPLogo_2023-_Vert-Black-text_89utw.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/11713119/BPLogo_2023-_Vert-Black-text_89utw_1200x628.jpg?s=f593cb193d7548e147a33a63cd1d9667&e=png","podcastUrl":"https://podcast.burlingtonpress.com","podcastCanSearched":true,"feedUrl":"https://podcast.burlingtonpress.com/feed.xml","theme":"double-tree","podcastDeepLink":"https://www.podbean.com/pw/pbblog-ug9sv-b2ba5f?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":210,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"burlingtonpress","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-ug9sv-b2ba5f-playlist","language":"en","sensitivitySessionExpireTime":14400,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/marketing-with-burlington-press/id1577242841","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"YouTube","link":"https://www.youtube.com/playlist?list=PLZPn8dKkgp4ZR2UMUrf4Gxle_TO2sQ1p0","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/youtube_logo.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-ug9sv-b2ba5f?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/2Rvp349hZOoep0Adjt2Z0A","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/ad709c89-306d-4395-842c-22ff012c1944","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"TuneIn + Alexa","link":"https://tunein.com/podcasts/Business--Economics-Podcasts/Marketing-with-Burlington-Press-p1478622/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/tunein.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/101064373","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3385090","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Listen Notes","link":"https://www.listennotes.com/podcasts/marketing-with-burlington-press-Wq2hTEU7LR6/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/ListenNotes.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/marketing-with-burlington-pres-2009581","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/52208","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Oswald"},{"id":"SecondaryFont","val":"PT Sans"},{"id":"PlayerColor","val":"#FFBE00"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://www.podbean.com/images/favicon.ico"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#FAF7F4"},{"id":"BackgroundImage","val":"/assets/doubletree-banner-light.jpg"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"/assets/doubletree-episode-light.jpg"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#FAF7F4"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/EpmvgYCOwC6J","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-OY1Rp1Ca6uz2","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#000000"},{"id":"FooterBackgroundColor","val":"#ffffff"},{"id":"FooterCopyright","val":"Copyright {year} All Rights Reserved"},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"http://podcast.burlingtonpress.com","apiV2BaseUrl":"","apiCommonParams":{"t":"68ac5a4a","clientSignature":"ff0facc04126ab507e15d736dfc5ead7","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb26344563-dvyrw","episode":{"id":"pb26344563","idTag":"dvyrw","title":"Why Your Printing is Missing the Mark (And How You Can Fix It)","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/why-your-printing-is-missing-the-mark-and-how-you-can-fix-it-PODBEAN_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog11713119/why-your-printing-is-missing-the-mark-and-how-you-can-fix-it-PODBEAN_1200x628.jpg?s=973e3d6c2cce5b0ee41b6ce88bedf21d&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/why-your-printing-is-missing-the-mark-and-how-you-can-fix-it-PODBEAN.png","previewContent":null,"content":"

You’ve put time and money into printed materials like postcards, brochures, or flyers, but the results are underwhelming. If your print marketing isn’t driving responses or engagement, the problem might not be the medium itself. More often, it’s a combination of unclear messaging, poor design, or mismatched strategy.

","publishTimestamp":1754053592,"duration":220,"mediaUrl":"https://mcdn.podbean.com/mf/web/i65wctwryxjwm77t/why-your-printing-is-missing-the-mark-and-how-you-can-fix-it.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-dvyrw-191fc73","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-dvyrw-191fc73","transcriptUrl":null,"permalink":"/e/why-your-printing-is-missing-the-mark-and-how-you-can-fix-it/","downloadLink":"https://www.podbean.com/media/share/pb-dvyrw-191fc73?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-dvyrw-191fc73","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fpodcast.burlingtonpress.com%252Fe%252Fwhy-your-printing-is-missing-the-mark-and-how-you-can-fix-it%252F&rts=e585f718f1e1b7c0583d785b33a7bac92fae31b4","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb26344563","idTag":"dvyrw","title":"Why Your Printing is Missing the Mark (And How You Can Fix It)","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/why-your-printing-is-missing-the-mark-and-how-you-can-fix-it-PODBEAN_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog11713119/why-your-printing-is-missing-the-mark-and-how-you-can-fix-it-PODBEAN_1200x628.jpg?s=973e3d6c2cce5b0ee41b6ce88bedf21d&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/why-your-printing-is-missing-the-mark-and-how-you-can-fix-it-PODBEAN.png","previewContent":null,"content":"