Marketing with Burlington Press

What is a Lead Magnet and Why Should You Use One for Your Business?

June 29, 2022

You may have heard that a lead magnet is a must-have for generating more income for your business. But what is a lead magnet, and how will a lead magnet help you make money? Simply put, a lead magnet is any item that will attract new customers (or leads) to your business. The real beauty of a lead magnet is that it funnels potentially interested parties straight to you, either by them providing you with their contact details or by you putting your contact information and selling points straight into their hands.

Read more:

Podbean App

Play this podcast on Podbean App