{"store":{"baseInfo":{"podcastTitle":"Marketing with Burlington Press","slug":"burlingtonpress","podcastDescription":"Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/11713119/bp-logo-vert.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/11713119/bp-logo-vert_1200x628.jpg?s=602ca6983684ffd0fd52dfde8710cd41&e=png","podcastUrl":"https://podcast.burlingtonpress.com","podcastCanSearched":true,"feedUrl":"https://podcast.burlingtonpress.com/feed.xml","theme":"double-tree","podcastDeepLink":"https://www.podbean.com/pu/pbblog-ug9sv-b2ba5f","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":161,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"burlingtonpress","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-ug9sv-b2ba5f-playlist","language":"en","sensitivitySessionExpireTime":14400,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/marketing-with-burlington-press/id1577242841","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fpodcast.burlingtonpress.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog11713119%26podcastIdTag%3Dug9sv&dfl=https%3A%2F%2Fpodcast.burlingtonpress.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/2Rvp349hZOoep0Adjt2Z0A","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/ad709c89-306d-4395-842c-22ff012c1944","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"TuneIn + Alexa","link":"https://tunein.com/podcasts/Business--Economics-Podcasts/Marketing-with-Burlington-Press-p1478622/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/tunein.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/101064373","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3385090","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Listen Notes","link":"https://www.listennotes.com/podcasts/marketing-with-burlington-press-Wq2hTEU7LR6/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/ListenNotes.png","title":null},{"name":"Samsung","link":null,"image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Samsung.png","title":"Search the podcast title on Samsung Podcast app."},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/marketing-with-burlington-pres-2009581","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/52208","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Oswald"},{"id":"SecondaryFont","val":"PT Sans"},{"id":"PlayerColor","val":"#FFBE00"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://www.podbean.com/images/favicon.ico"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#FAF7F4"},{"id":"BackgroundImage","val":"/assets/doubletree-banner-light.jpg"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"/assets/doubletree-episode-light.jpg"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#FAF7F4"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/EpmvgYCOwC6J","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-OY1Rp1Ca6uz2","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#000000"},{"id":"FooterBackgroundColor","val":"#ffffff"},{"id":"FooterCopyright","val":"Copyright {year} All Rights Reserved"},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":null,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"http://podcast.burlingtonpress.com","apiCommonParams":{"t":"674378b4","clientSignature":"f8e82776f12717111d636ce859489801","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb17368302-kus9k","episode":{"id":"pb17368302","idTag":"kus9k","title":"Understanding Political Direct Mail","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/understanding-political-direct-mail_yeukyu_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog11713119/understanding-political-direct-mail_yeukyu_1200x628.jpg?s=3cab155a1a15858232b302fb447b4530&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/understanding-political-direct-mail_yeukyu.jpg","previewContent":null,"content":"

The 21st century has become hyper-political. One culprit people like to blame is political mail. Every voter’s mailbox gets stuffed during the election season.

But are political mailers the culprit? Why do political mailers get a bad reputation, yet get used so much? Let's take a look.

","publishTimestamp":1594236060,"duration":143,"mediaUrl":"https://mcdn.podbean.com/mf/web/r9ct2s/Murf-20.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-kus9k-10904ee","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-kus9k-10904ee","transcriptUrl":null,"permalink":"/e/understanding-political-direct-mail/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB10904EEKUS9K","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-kus9k-10904ee","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb17368302","idTag":"kus9k","title":"Understanding Political Direct Mail","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/understanding-political-direct-mail_yeukyu_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog11713119/understanding-political-direct-mail_yeukyu_1200x628.jpg?s=3cab155a1a15858232b302fb447b4530&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/understanding-political-direct-mail_yeukyu.jpg","previewContent":null,"content":"

The 21st century has become hyper-political. One culprit people like to blame is political mail. Every voter’s mailbox gets stuffed during the election season.

But are political mailers the culprit? Why do political mailers get a bad reputation, yet get used so much? Let's take a look.

Understanding Political Direct Mail

Comments (0)