{"store":{"baseInfo":{"podcastTitle":"Marketing with Burlington Press","slug":"burlingtonpress","podcastDescription":"Our blog and podcast offer print and marketing industry insights based on our 30+ years of experience.\n\nLocated in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/11713119/BPLogo_2023-_Vert-Black-text_89utw.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/11713119/BPLogo_2023-_Vert-Black-text_89utw_1200x628.jpg?s=f593cb193d7548e147a33a63cd1d9667&e=png","podcastUrl":"https://podcast.burlingtonpress.com","podcastCanSearched":true,"feedUrl":"https://podcast.burlingtonpress.com/feed.xml","theme":"double-tree","podcastDeepLink":"https://www.podbean.com/pw/pbblog-ug9sv-b2ba5f?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":214,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"burlingtonpress","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-ug9sv-b2ba5f-playlist","language":"en","sensitivitySessionExpireTime":14400,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/marketing-with-burlington-press/id1577242841","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"YouTube","link":"https://www.youtube.com/playlist?list=PLZPn8dKkgp4ZR2UMUrf4Gxle_TO2sQ1p0","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/youtube_logo.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-ug9sv-b2ba5f?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/2Rvp349hZOoep0Adjt2Z0A","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/ad709c89-306d-4395-842c-22ff012c1944","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"TuneIn + Alexa","link":"https://tunein.com/podcasts/Business--Economics-Podcasts/Marketing-with-Burlington-Press-p1478622/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/tunein.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/101064373","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3385090","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Listen Notes","link":"https://www.listennotes.com/podcasts/marketing-with-burlington-press-Wq2hTEU7LR6/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/ListenNotes.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/marketing-with-burlington-pres-2009581","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/52208","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Oswald"},{"id":"SecondaryFont","val":"PT Sans"},{"id":"PlayerColor","val":"#FFBE00"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://www.podbean.com/images/favicon.ico"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#FAF7F4"},{"id":"BackgroundImage","val":"/assets/doubletree-banner-light.jpg"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"/assets/doubletree-episode-light.jpg"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#FAF7F4"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/EpmvgYCOwC6J","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-OY1Rp1Ca6uz2","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#000000"},{"id":"FooterBackgroundColor","val":"#ffffff"},{"id":"FooterCopyright","val":"Copyright {year} All Rights Reserved"},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"http://podcast.burlingtonpress.com","apiV2BaseUrl":"","apiCommonParams":{"t":"68c73e48","clientSignature":"725378c15b59f053b24cd9ebe10deeae","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb26589899-7ps7c","episode":{"id":"pb26589899","idTag":"7ps7c","title":"The Political Direct Mail Advantage: A 2025 Field Guide","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/the-political-direct-mail-advantage-a-2025-field-guide-PODBEAN_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog11713119/the-political-direct-mail-advantage-a-2025-field-guide-PODBEAN_1200x628.jpg?s=3d78407efa7baebdcaec2ad247fd956b&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/the-political-direct-mail-advantage-a-2025-field-guide-PODBEAN.jpg","previewContent":null,"content":"

Digital is noisy. Voters are skeptical. And attention is scarce. In that environment, direct mail earns a spot in every serious campaign plan because it is tangible, targeted, and trusted. Here is a practical field guide you can plug into your calendar, backed by current post-election research.

","publishTimestamp":1757353171,"duration":363,"mediaUrl":"https://mcdn.podbean.com/mf/web/i2anhq5w7jv72haj/the-political-direct-mail-advantage-a-2025-field-guide.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-7ps7c-195bacb","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-7ps7c-195bacb","transcriptUrl":null,"permalink":"/e/the-political-direct-mail-advantage-a-2025-field-guide/","downloadLink":"https://www.podbean.com/media/share/pb-7ps7c-195bacb?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-7ps7c-195bacb","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fpodcast.burlingtonpress.com%252Fe%252Fthe-political-direct-mail-advantage-a-2025-field-guide%252F&rts=30210966427f76049923864b98f82de32d5db37b","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb26589899","idTag":"7ps7c","title":"The Political Direct Mail Advantage: A 2025 Field Guide","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/the-political-direct-mail-advantage-a-2025-field-guide-PODBEAN_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog11713119/the-political-direct-mail-advantage-a-2025-field-guide-PODBEAN_1200x628.jpg?s=3d78407efa7baebdcaec2ad247fd956b&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/the-political-direct-mail-advantage-a-2025-field-guide-PODBEAN.jpg","previewContent":null,"content":"