Every business owner scrutinizes expenses, and graphic design is usually first on the chopping block. You know, because someone on your team knows Canva, while someone else can wrangle PowerPoint. Or you find a designer online offering rock-bottom rates.
Sometimes that works out fine.
But the question isn’t really “what did this cost me?” It’s “what is this costing me?” Those aren’t the same questions, and the gap between them is where a lot of businesses lose money without realizing it.
Read more: https://burlingtonpress.com/2026/08/23/the-cheapest-graphic-design-can-become-the-most-expensive/
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