Market Boldly with Burlington Press

Study: Consumers Aren’t Fooled by “Go Paperless! Go Green” Claims

October 23, 2018

When you see “Go Green – Go Paperless” claims on the backs of your bills or the bottoms of your emails, do you believe them? If you said no, you aren’t alone. A new study shows that “Go Paperless – Go Green” claims fall flat among consumers. In fact, such claims have little impact on the choice to switch from paper to online options.

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