Marketing with Burlington Press

Politics Is Perception: Win The Election With Great Graphic Design & Marketing

May 3, 2021

It may sound cliche, but politics is all about perception.

Winning an election is about a lot more than simply being the best candidate or having the best ideas. You need to create a winning strategy that portrays your candidacy in a positive light. Most voters will not know everything about your background and policy positions, and they will base their vote on their vague perceptions of the candidates. Your job as a campaigner is to shape those perceptions to your advantage.

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