Marketing with Burlington Press

Multi-Channel Marketing: Combining Print With Digital

November 23, 2020

You can easily double the response rates in your next campaign. How? Double up on media.

By using a combination of both print and digital media (email, social media, mobile sites), you’re likely to increase the effectiveness of your campaigns by 200%. A recent study found a “multiplier effect” which showed marketing effectiveness doubled when combining print, events, and some form of digital media.

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