Improving engagement with subscribers is a key objective for any business that relies on email marketing. But with so many email messages competing for attention, how can you stand out? One strategy gaining traction is vulnerability. Showing your human side, admitting mistakes, and being honest with subscribers can make a big difference.
But what exactly is vulnerability in email marketing, and why is it relevant to email engagement? This guide looks more closely at vulnerability in email marketing and provides useful insights on how to leverage it to enhance engagement. You'll also learn some common mistakes to avoid and find out why understanding your audience is crucial.
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