How To Use Social Media As An SEO Tool (Even If It Doesn’t Directly Boost Rankings)

If you’ve been told that social media has nothing to do with SEO, you’ve only heard half the story.

While social platforms don’t directly affect search engine rankings (Google has confirmed this), using social media strategically can amplify your SEO efforts in powerful ways. Think of it as a spotlight — when you shine it on the right content, it drives visibility, traffic, and engagement, which can lead to better search performance over time.

Here’s how to turn your social media presence into an SEO-boosting machine: https://burlingtonpress.com/2025/04/16/how-to-use-social-media-as-an-seo-tool/