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Episodes
Wednesday Jun 07, 2023
Wednesday Jun 07, 2023
It’s easy to overlook the power of print marketing and direct mail in today’s high-tech culture. In 2020, almost 33% of Americans reported that maintaining their digital devices had become unmanageable. Meanwhile, USPS research from 2021 revealed that direct mail can be an effective tool for broadening your candidate’s appeal.
A recent survey revealed that three-quarters of millennial voters enjoy getting direct mail. Thirty-eight percent of them visited a website after receiving a relevant ad. Seventy-one percent of Gen X respondents said that direct mail is more personal. People enjoy getting mail, and research from 2021 suggests that direct mailings can be an effective addition to your political marketing campaign.
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