{"store":{"baseInfo":{"podcastTitle":"Marketing with Burlington Press","slug":"burlingtonpress","podcastDescription":"Our blog and podcast offer print and marketing industry insights based on our 30+ years of experience.\n\nLocated in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/11713119/BPLogo_2023-_Vert-Black-text_89utw.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/11713119/BPLogo_2023-_Vert-Black-text_89utw_1200x628.jpg?s=f593cb193d7548e147a33a63cd1d9667&e=png","podcastUrl":"https://podcast.burlingtonpress.com","podcastCanSearched":true,"feedUrl":"https://podcast.burlingtonpress.com/feed.xml","theme":"double-tree","podcastDeepLink":"https://www.podbean.com/pw/pbblog-ug9sv-b2ba5f?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":191,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"burlingtonpress","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-ug9sv-b2ba5f-playlist","language":"en","sensitivitySessionExpireTime":14400,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/marketing-with-burlington-press/id1577242841","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"YouTube","link":"https://www.youtube.com/playlist?list=PLZPn8dKkgp4ZR2UMUrf4Gxle_TO2sQ1p0","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/youtube_logo.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-ug9sv-b2ba5f?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/2Rvp349hZOoep0Adjt2Z0A","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/ad709c89-306d-4395-842c-22ff012c1944","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"TuneIn + Alexa","link":"https://tunein.com/podcasts/Business--Economics-Podcasts/Marketing-with-Burlington-Press-p1478622/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/tunein.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/101064373","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3385090","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Listen Notes","link":"https://www.listennotes.com/podcasts/marketing-with-burlington-press-Wq2hTEU7LR6/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/ListenNotes.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/marketing-with-burlington-pres-2009581","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/52208","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Oswald"},{"id":"SecondaryFont","val":"PT Sans"},{"id":"PlayerColor","val":"#FFBE00"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://www.podbean.com/images/favicon.ico"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#FAF7F4"},{"id":"BackgroundImage","val":"/assets/doubletree-banner-light.jpg"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"/assets/doubletree-episode-light.jpg"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#FAF7F4"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/EpmvgYCOwC6J","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-OY1Rp1Ca6uz2","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#000000"},{"id":"FooterBackgroundColor","val":"#ffffff"},{"id":"FooterCopyright","val":"Copyright {year} All Rights Reserved"},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"http://podcast.burlingtonpress.com","apiCommonParams":{"t":"68505755","clientSignature":"fd1d0410d8d718071ec40cbe61ae0c46","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb26031625-2sa6b","episode":{"id":"pb26031625","idTag":"2sa6b","title":"How Does Direct Mail Work, and How Can It Help My Business Grow Locally?","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/how-does-direct-mail-work-and-how-can-it-help-my-business-grow-locally-PODBEAN_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog11713119/how-does-direct-mail-work-and-how-can-it-help-my-business-grow-locally-PODBEAN_1200x628.jpg?s=0299d8ba5e02a1163323c0f73ec202c0&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/how-does-direct-mail-work-and-how-can-it-help-my-business-grow-locally-PODBEAN.jpg","previewContent":null,"content":"

When it comes to reaching customers in your community, direct mail is one of the most effective and trusted marketing tools available. But how does direct mail actually work, and why is it such a smart choice for local businesses? Let’s break down the process and explore the benefits.

","publishTimestamp":1749667601,"duration":179,"mediaUrl":"https://mcdn.podbean.com/mf/web/jgdy8sxxmc9j8t4z/how-does-direct-mail-work-and-how-can-it-help-my-business-grow-locally.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-2sa6b-18d3609","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-2sa6b-18d3609","transcriptUrl":null,"permalink":"/e/how-does-direct-mail-work-and-how-can-it-help-my-business-grow-locally/","downloadLink":"https://www.podbean.com/media/share/pb-2sa6b-18d3609?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-2sa6b-18d3609","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fpodcast.burlingtonpress.com%252Fe%252Fhow-does-direct-mail-work-and-how-can-it-help-my-business-grow-locally%252F&rts=b61363452e58aed77dae97051faedad93c3ede0b","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0},"episode":{"id":"pb26031625","idTag":"2sa6b","title":"How Does Direct Mail Work, and How Can It Help My Business Grow Locally?","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/how-does-direct-mail-work-and-how-can-it-help-my-business-grow-locally-PODBEAN_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog11713119/how-does-direct-mail-work-and-how-can-it-help-my-business-grow-locally-PODBEAN_1200x628.jpg?s=0299d8ba5e02a1163323c0f73ec202c0&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/how-does-direct-mail-work-and-how-can-it-help-my-business-grow-locally-PODBEAN.jpg","previewContent":null,"content":"