How Do You Get Someone to Respond to Direct Mail?

Direct mail is one of the most dependable ways to reach people, and when it’s done well, it gets results. Still, there’s a big difference between a mailer that gets a quick glance and one that gets someone to pick up the phone, visit your website, or walk through your door. So how do you get someone to pick up your postcard, read it, and act on it?

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