Marketing with Burlington Press

Forget Hashtags–Reels Are the Future of Instagram

October 26, 2022

Instagram is switching up its priorities. Packing as many hashtags as possible into your captions to maximize visibility is being phased out by new adjustments to content distribution algorithms.

So what’s the answer to increasing engagement? The head of Instagram, Adam Mosseri, has announced that one of the four key areas Instagram will be focusing on is video.

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