If you can pay less for the same product, that’s a good thing, right? Absolutely! That is, as long as you are actually getting the same product you think you are getting. When it comes to online printing companies, consumers too often get duped, thinking that they are getting the same thing for less when, in fact, they are getting a lower value substitute. If you want to order a brochure, a postcard, or a banner, you can order from one of a seemingly infinite number of online printing suppliers and get it for less than you would pay a local printing company. But that lower price comes at a cost. What value are you actually trading off for that cheap online price?