5 Reasons Small Businesses Hesitate on Direct Mail (and What the Data Shows)

Most small business owners and marketers have a mental list of reasons to think twice about direct mail.

• “It costs more than digital.”
• “It’s hard to measure.”
• “People don’t really read their mail anymore.”

Some of that thinking made a lot of sense at one point. But current data tells a more nuanced story, and it’s worth taking a fresh look before ruling the channel out.

Here are five common hesitations, along with recent research and data that add context to each one.

Read more: https://burlingtonpress.com/2026/09/08/5-reasons-small-businesses-hesitate-on-direct-mail/