Marketing with Burlington Press

5 Powerful Ways to Build Your Brand Voice

November 9, 2022

A brand voice can set you apart from your competitors. It’s the way you speak to people and the way you educate and steer them toward your products or services. But how do you develop one?

Think of your brand voice as your business’s unique personality. It’s how you want people to think of your company and what it stands for. It’s the way you want customers to feel when they interact with you or read about you in an article or blog post.

For companies like Apple and Nike, their brand voice is what separates them from other companies that sell similar products. Apple’s brand voice is unique and recognizable, which helps them build loyalty among customers drawn to their products and what they represent. It reinforces what makes their business special and what differentiates them from their competitors.

Let’s look at some ways to create a strong brand voice that resonates with your customers and followers.

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