Marketing with Burlington Press

5 New Ways to Approach Fundraising

December 30, 2019

Historically, nonprofit organizations have relied on end-of-year appeals to fund the majority of their budgets. But with recent changes in the tax law shifting the benefit away from nonprofit donations in favor of individual and family deductions, end-of year giving has taken a hit.

Nonprofits are feeling the pinch, but don’t despair. Donors still love to help. It’s just that instead of concentrating your efforts on bringing in end-of-year gifts, it’s time to shift your focus to engaging donors differently and boosting fundraising year round. This is actually a good thing. With the right strategy, you can end up with more engaged donors and a more consistent revenue stream.

How do you do that?

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