When switching from a focus on B2C (business-to-customer) sales to B2B (business-to-business) marketing, the approach to selling will need to change. The product or service may be identical. Nevertheless, the emphasis of your marketing will need to change. Those changes could be widespread, encompassing the website, marketing collateral, and the sales process.
Consumers may make purchases based on gratification or personal taste. Businesses, on the other hand, buy to generate profit. Consequently, business buyers are far more focused on ROI (return on investment). Business purchasers also buy on behalf of an employer, so they must justify their purchases. So, what does this mean for marketing?